The document discusses a meeting of travel bloggers. It introduces several blogger attendees and their areas of expertise. It then discusses examples of successful tourism marketing campaigns in Italy that utilized bloggers, including a social media event promoting wine in Elba, Italy and a "Like a Local" blog trip through Tuscany. Key factors for effective blog trips are listed as having a mix of influential bloggers, covering all costs, providing a high quality experience for bloggers to write about, and building trust in the destination.
2. Your Moderator today
Michele Aggiato
Country Manager @ Zoover.it
Social Media Addict
Blogger
Find me on
twitter.com/micheleaggiato
facebook.com/michele.aggiato
3. Your Moderator today
Initiator of 1st Italian Twitter Chat
about Travel and Tourism
Co-Owner and Director of
Travel Blogger Elevator
Find me on
twitter.com/micheleaggiato
facebook.com/michele.aggiato
5. Kash Bhattacharya
Expert Blogger Easyjet
Official Visit Britain Supper Blogger
Top 50 Influencers in Travel based on Klout Score
Blogtrips #InCostabrava, #DelicoiusEmR, ...
7. Melvin Böcher
World Traveler and Social Media Expert
Founder of Travel Blogger Community Traveldudes.org
Initiator of Travel Talk on Tuesday #TTOT Twitter Chat
Blogtrips #InCostabrava, #ValenciaF1Blogtrip ...
8. Credits by Tommaso Galli (Iwasthere.it)
Alessandra Farabegoli
Blogger and Web Strategist
www.alessandrafarabegoli.it
14. St. Albans Scottland Sweden
TBU Manchester
TBEX Copenhagen
Holland
Wales
Zurich TBU Innsbruck
French Atlantic Coast
Emilia Romagna
Asturias Pyrenee
Umbria
Costa Brava
Valencia Tuscany
Pisa
Rias Baixas
Capoliver (Elba)
Antequera
16. Simon Falvo
Travel Blogger & Media + PR Consultant
Official Visit Britain Supper Blogger
Organized Like a Local from Lucca to Pisa Blogtrip in Tuscany
26. Blogtrip Key Factors
Social Media Team: Good mix of category / opionion leader
All inclusive All costs covered, and every participant has the
opportunity to share the experience through his favorite media
Experience Deliver all a great experience from all the destination offering,
so that the particpants are motivated to share as much as possible fro their trip
Trust This type of initiative is highly credible and wil put the destination on a
whole new level of attendance and trust.
27. Thank you!
Thank you!
See you at
www.travelbloggerelevator.com
www.travelbloggersunite.com