IDEA
IDEA
A simple app for Real-Time gathering ideas and
building Innovation Networks.

This slideshare presents a unique app for
gathering & sharing ideas and creating
innovation networks.
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Collaboration and especially Real-Time
Collaboration, have recently become big words.

Just look at what McKinsey Institute Analysis wrote:

“Improved communication and
collaboration through social technologies
could raise the productivity of interaction
workers by 20 to 25 percent.”
Source: International Data Corporation (IDC); McKinsey Institute analysis. July 2012

The reason is that “improved
communication and collaboration” removes
the distance between us.
A better communication flow and
interaction simply results in heightened
creativity, productivity and innovation.

This means faster knowledge transaction and at
a lower cost, better networks and more
effective international reach.

Of course an idea gathering, sharing and
collaborative system must follow the main trends
of today’s users.
What are the trends?

Overall it is incredibly hard to argue the case for the laptop
when it comes to competing against the smartphone.
[...] they are far more convenient to use when it comes to
social media and even the most innovative laptops will never
offer the level of interactivity that smartphones do.
Holly Powell.

Paradigm shift in collaborative behaviors of companies
Rainer Mewaldt

Trends
for
Idea
Idea
Accessibility is key.
90% of everyone, 90% of the
time, needs a simple and easy-
to-use solution, that has great
impact.
But the right solution must be
right at hand.

Trends
for
Idea
Idea
The overall trend is that
smartphones and tablets at an
accelerate rate are more and
more used as the central
communication tool for a wide
variety of use.
Source: IDC Worldwide Quarterly Smart Connected Device Tracker, December 10, 2012.

Trends
for
Idea
Idea
This basically says that users want
to be able to work “on the fly”,
anywhere at anytime and they
want to connect.

Why
do we
need
Idea Idea
As a Start-up, we recognize
these trends and needs.
We continuously find
ourselves in need of a
simple and powerful app to
help us gather data and
insights from partners,
friends and fans.

Why
do we
need
Idea Idea
And our customers and
partners, like us, need a
great tool but can’t find
anything that satisfies their
need.
What’s the need?

What
are
the
needs
A need we all recognize.
It’s the situations where we need
to ask for everyones good ideas.

What
are
the
needs
But what happens then?
We invite people to contribute via
email, a meeting or workshop
and then we pray for winner
material.

What
are
the
needs
All too often, we end up shelving
knowledge, ideas and important
projects.

What
are
the
needs
Our experience is that getting the
information we need to build and
design new ideas is too
cumbersome and too difficult.

What
are
the
needs
We loose business, important
(global) problems remain unsolved
and instead of implementing
innovative improvements, things
remain the same.

What
are
the
needs
We need to be able to access
and utilize the 90% of creativity that
occurs in between meeting up. And
we need to do so the right way!

How
Idea
Idea
works
The user posts a #vision*
and themes. A real-time
crowd can add text and
multimedia to themes.
*Open visions are Twitterable and can be shared via social media

How
Idea
Idea
works
As fast as the crowd
contributes, the app
structures the contributions,
forming an idea-map.

Design
Ideas -
Create
Networks
With this tool, we’ll be
able to act fast and “on
the fly” - just like when
we Tweet.

Design
Ideas -
Create
Networks
and build innovation
networks as we go.

What makes
Idea
Idea
so unique
You can invite a closed network or involve a
whole crowd with closed or open #visions
Ideas are in play at once and stay alive

What makes
Idea
Idea
so unique
You can follow ideas and #visions
View details, stats or the idea-map as it’s
created.
Work on the fly, at any time and anywhere

What makes
Idea
Idea
so unique
Contribute using text and multimedia
Real-time collaboration and notification
Export material for further use
Get badges, earn points and release
stunning new functions

Here are a few of the mock-ups made as part of the pre-
visualization for the designer.
The designer uses the mock-ups as inspiration to design
the prototype graphics.

Signing in

Idea for layout
Pinterest and the brand new google+ layout is really showing the way

Viewing Visions
Start a vision and view visions from here

Vision “front screen”
Click on a vision and what do you see?

Starting a vision

Contributions
This is one of the idea maps. Scroll to see all the contributions or export
them to see or work with on a computer.

Your “controller”
The MyBase - from here, you can control everything. Your personal profile,
view visions and then there’s a real-time news feed. Notice how gaining
points releases new levels & skills.

Examples of our
designer’s graphics

Technology for
Idea
Idea
We will be using html5. Maturation
levels are sufficient at this point.
The next level of development will
include data visualization and
augmented reality (QR code and GPS)
advancing into 3D graphics.

Co-developing
Idea
Idea
We will have a closed collaboration
site where co-testers and co-
developers + investors & donators can
follow “behind the scenes material”
including Blogs, new graphics
comments, dialog, trials and cases.

Social media
Idea
Idea
In collaboration with one of our
partners, we will have weekly events
on Twitter also using Google+ and
Facebook to gather weekly questions.
Material suitable for other sites such
as Pinterest, Instagram, YouTube,
Slideshare etc will be posted
frequently.

Marketing
Idea
Idea
In collaboration with nordicADmedia,
there will be comprehensive internet
marketing, targeting multiple types of
users and needs.
We also have partnerships with other
specialists to ensure sales.

Advanced use of
Idea
Idea
At this point it will be possible for
display a 3D augmented reality
prototype in a board meeting.
Or a possible new building could be
displayed and people can real-time
comment and see it.
It will be visible using smartphones,
tablets and the coming smart glasses.

“This would solve our communication
flow problems when working on new
projects in one stroke”
- a senior level project manager
“We would like to beta-test it for a
new virtual education program”
- official from Bali
“Could you please include a business
canvas template?Then I can make a
business ecosystem with Co-workers
from around the world”
- A consultant in Boston
“[..] and basically design new products
with our customers with Idea Idea”
- an executive from a Copenhagen based company
“Can I invite attendees from our
conference for them to help us make
a better conference next year?”
- an event manager from a british marketing agency
These are just a few of the responses we’ve recieved...