Sun-deprived Britons are expected to reward themselves after the harsh winter and spring of 2012-13. The high street and services industry will benefit from the sunnier sentiment, as consumer spending will inevitably rise. Tour operators could also encourage people to be better-prepared for colder weather, such as booking a sun break in advance. View Full Report With TOC@http://www.researchmoz.us/seasonal-lifestyles-uk-july-2013-report.html

1. Seasonal Lifestyles - UK - July 2013
Sun-deprived Britons are expected to reward themselves after the harsh winter and spring of 2012-13. The
high street and services industry will benefit from the sunnier sentiment, as consumer spending will
inevitably rise. Tour operators could also encourage people to be better-prepared for colder weather, such as
booking a sun break in advance.
table Of Content
introduction
definitions
methodology
abbreviations
executive Summary
strong Emotional Attachment To Christmas
figure 1: Holidays And Special Occasions People Celebrate, May 2013
females Are More Active At Seasonal Planning
figure 2: How People Celebrate Holidays And Special Occasions, By Gender, May 2013
spring-cleaning People’s Lifestyle
figure 3: Seasonal Changes In People’s Lifestyles, May 2013
people Will Reward Themselves After A Long Winter
figure 4: Effect Of Winter 2012/13 On People’s Lifestyles, May 2013
what We Think
issues In The Market
are There Opportunities To Widen The Scale Of Ethnic Festival Celebrations?
does Household Income Play A Role In How People Mark Various Occasions?
how Does Warmer Weather Influence People’s Lifestyles?
what Is The Link Between Weather Conditions And Spending Habits?
trend Application
trend: Help Me, Help Myself
trend: Non Standard Society
mintel Futures: Access Anything Anywhere
Seasonal Lifestyles - UK - July 2013

2. market Drivers
key Points
trends In Gdp Growth
figure 5: Uk Gdp Quarterly Percentage Change, Q1 2004-q1 2013
trends In Consumer Confidence
figure 6: Trends In The Proportion Of Adults Who Are Confident About Their Financial Situation For The
Coming Year, June 2012-june 2013
trends In Rainfall By Season
figure 7: Trends In Rainfall In The Uk, By Season, 2008-13
trends In Hours Of Sunshine By Season
figure 8: Trends In Total Hours Of Sunshine In The Uk, By Season, 2008-13
trends In Seasonal Retail Sales
figure 9: Value Of Weekly Retail Sales (non-seasonally Adjusted), Jan 2008-dec 2012
holidays And Special Occasions That People Celebrate
key Points
christmas Is Nearly Universally Celebrated
figure 10: Holidays And Special Occasions That People Celebrate, May 2013
new Year Is An Occasion For The Younger And The More Outgoing
figure 11: Age Of Adults Who Celebrate New Year’s, Halloween And Valentine’s Day
Festivals, May 2013
new Product Launches Are Not Seasonally Diverse
figure 12: Proportion Of All Uk Product Launches With Seasonal Claims, By Occasion Type, In The 12
Months To June 2013
figure 13: Halloween-themed Uk New Product Launches Over The Past 12 Months, June 2013
affordability Determines Whether People Celebrate Hallmark Holidays
figure 14: Household Income Of Adults Who Celebrate Mother’s Day, Father’s Day, And
Valentine’s Day, May 2013
holidays Are Family Occasions
figure 15: Number Of Holidays And Special Occasions People Celebrate, By Presence Of Children In The
Household, May 2013
what People Do To Celebrate Holidays And Special Occasions
key Points
christmas Is The Most Important Occasion For Gifting
figure 16: How People Celebrate Selected Holidays And Special Occasions, May 2013
over Four In Ten 16-24-year-olds Party During New Year’s
figure 17: Age And Social Grade Of People Who Hosted/attended A Party Or Special Meal During Christmas
Or New Year’s Day, May 2013
mother’s Day Is More Of An Occasion Than Father’s Day
figure 18: How People Celebrate Selected Holidays And Special Occasions, May 2013
Seasonal Lifestyles - UK - July 2013

3. women Want To Look The Part For The Occasion
figure 19: How People Celebrate Holidays And Special Occasions (any), By Gender, May 2013
celebrations Becoming The Preserve Of The Wealthy
figure 20: Selected Ways In Which People Celebrate Holidays And Special Occasions, By Household
Income, May 2013
catering To The Traditions Of Ethnic Minorities
figure 21: What People Do To Celebrate Diwali, Hanukkah, And Ramadan - Eid, By Age, May 2013
activities During Public Holidays
key Points
parents With Young Children Are Keener On Connecting With Family/friends During Holidays
figure 22: What People Do On Public Holidays, May 2013
females Prioritise Taking Care Of Their Homes
figure 23: Selected Activities That People Do On Public Holidays, By Gender, May 2013
being Plugged Into Their Social Life Appeals To Young Adults
figure 24: Selected Activities That People Do On Public Holidays, By Age, May 2013
seasonal Changes In People’s Lifestyles
key Points
household Care Activities Peak In The Spring/summer Months
figure 25: Seasonal Changes In People’s Lifestyles, May 2013
better Weather – A Call To Action
figure 26: Number Of Changes In People’s Lifestyles During Spring/summer And Autumn/winter,
May 2013
warmer Weather Means More Socialising For 16-24-year-olds
figure 27: Selected Activities People Do During Spring/summer, By Age, May 2013
women More Likely To Change Their Lifestyle In Spring/summer
figure 28: Number Of Seasonal Changes In People’s Lifestyles During Spring/summer, By Gender,
May 2013
spring And Summer Seasonal Product Claims More Prevalent
figure 29: New Uk Product Launches With Seasonal Claims Over The Past 12 Months, June 2013
beauty And Personal Care Launches With Seasonal Claims Dominate
figure 30: New Uk Product Launches With Seasonal Claims Over The 12 Months To July 2013
figure 31: Examples Of New Uk Product Launches With Seasonal Claims Over The Past 12 Months, June
2013
effect Of Winter 2012/13
key Points
negative Sentiment Translates Into Slow Sales
figure 32: Effect Of Winter 2012/13 On People’s Lifestyles, May 2013
Seasonal Lifestyles - UK - July 2013

4. consumer Spending Will Bounce Back With Warmer Weather
figure 33: Activities That People Are Planning To Do Now That It’s Warmer, By Effect Of Winter
2012/13 On People’s Lifestyles, May 2013
women Will Be Eager To Reward Themselves After Spending The Winter Indoors
figure 34: Effect Of Winter 2012/13 On People’s Lifestyles, By Gender, May 2013
attitudes Towards Holidays And Special Occasions
key Points
shoppers Growing Weary Of Marketing Around Holidays
figure 35: Attitudes Towards Holidays And Special Occasions, May 2013
evaluating Affordability Of Gifts
figure 36: Attitudes Towards Holidays And Special Occasions, By Household Income, May 2013
women Are Motivated To Be Healthy In Order To Stay Attractive
seasonal Typologies
key Points
figure 37: Seasonal Typologies, May 2013
seasonal Indulgers (31%)
the Equivalent Of 12.8 Million Internet Users Aged 16+
who Are They?
the Indifferent (24%)
the Equivalent To 9.9 Million Internet Users Aged 16+
who Are They?
family Celebrations (24%)
the Equivalent To 9.9 Million Internet Users Aged 16+
who Are They?
seasonal Sales Hunters (20%)
the Equivalent To 8.3 Million Internet Users Aged 16+
who Are They?
appendix – Demographic Overview
figure 38: Demographics, May 2013
figure 39: Demographics, May 2013 (continued)
figure 40: Demographics, May 2013 (continued)
figure 41: Demographics, May 2013 (continued)
figure 42: Demographics, May 2013 (continued)
figure 43: Demographics, May 2013 (continued)
figure 44: Demographics, May 2013 (continued)
figure 45: Demographics, May 2013 (continued)
Seasonal Lifestyles - UK - July 2013

5. appendix – What People Do To Celebrate Holidays And Special Occasions
figure 46: How People Celebrate Holidays And Special Occasions, May 2013
figure 47: How People Celebrate Holidays And Special Occasions, By Demographics, May 2013
christmas
figure 48: Most Popular Holidays And Special Occasions People Celebrate - Christmas, And How They
Celebrate, By Demographics, May 2013
figure 49: Next Most Popular Holidays And Special Occasions People Celebrate - Christmas, And How They
Celebrate, By Demographics, May 2013
mother’s Day
figure 50: Holidays And Special Occasions People Celebrate - Mother’s Day, And How They
Celebrate, By Demographics, May 2013
easter
figure 51: Holidays And Special Occasions People Celebrate - Easter, And How They Celebrate, By
Demographics, May 2013
father’s Day
figure 52: Holidays And Special Occasions People Celebrate - Father’s Day, And How They
Celebrate, By Demographics, May 2013
valentine’s Day
figure 53: Holidays And Special Occasions People Celebrate - Valentine’s Day, And How They
Celebrate, By Demographics, May 2013
new Year’s
figure 54: Most Popular Holidays And Special Occasions People Celebrate - New Year’s, And How
They Celebrate, By Demographics, May 2013
figure 55: Next Most Popular Holidays And Special Occasions People Celebrate - New Year’s, And
How They Celebrate, By Demographics, May 2013
halloween
figure 56: Holidays And Special Occasions People Celebrate - Halloween, And How They Celebrate, By
Demographics, May 2013
diwali
figure 57: Holidays And Special Occasions People Celebrate - Diwali, And How They Celebrate, By
Demographics, May 2013
ramadan – Eid
figure 58: Holidays And Special Occasions People Celebrate - Ramadan—eid, And How They
Celebrate, By Demographics, May 2013
hanukkah
figure 59: Holidays And Special Occasions People Celebrate - Hanukkah, By Demographics, May 2013
celebration Of Occasions
figure 60: Ways In Which People Celebrate Occasions Amongst Those Who Celebrate Them, May 2013
figure 61: Ways In Which People Celebrate Occasions Amongst Those Who Celebrate Them, May 2013
number Of Occasions Celebrated
figure 62: Number Of Holidays And Special Occasions People Celebrate, By Demographics, May 2013
Seasonal Lifestyles - UK - July 2013

6. appendix – Activities During Public Holidays
figure 63: Most Popular Activities During Public Holidays, By Demographics, May 2013
figure 64: Next Most Popular Activities During Public Holidays, By Demographics, May 2013
figure 65: Other Activities During Public Holidays, By Demographics, May 2013
appendix – Seasonal Changes In People’s Lifestyles
figure 66: Seasonal Changes In People's Lifestyles – A Big Clear Out/deep Clean Of The House, By
Demographics, May 2013
figure 67: Seasonal Changes In People's Lifestyles – Gardening, By Demographics, May 2013
figure 68: Seasonal Changes In People's Lifestyles – Diy, By Demographics, May 2013
figure 69: Seasonal Changes In People's Lifestyles – Update My Appearance/wardrobe, By
Demographics, May 2013
figure 70: Seasonal Changes In People's Lifestyles – Go On A Diet, By Demographics, May 2013
figure 71: Seasonal Changes In People's Lifestyles – Travel/go On A Holiday, By Demographics, May
2013
figure 72: Seasonal Changes In People's Lifestyles – Go Out To Pubs/restaurants, By Demographics,
May 2013
figure 73: Seasonal Changes In People's Lifestyles – Go Out To Cinema/theatre, By Demographics,
May 2013
figure 74: Seasonal Changes In People's Lifestyles – Go Out To Sporting Events, By Demographics,
May 2013
figure 75: Seasonal Changes In People's Lifestyles – Go Out To Concerts, By Demographics, May
2013
figure 76: Seasonal Changes In People's Lifestyles – Exercise/get Fit, By Demographics, May 2013
figure 77: Seasonal Changes In People's Lifestyles – Watch Tv, By Demographics, May 2013
figure 78: Repertoire Of Spring/summer Seasonal Changes In People's Lifestyles, By Demographics, May
2013
figure 79: Repertoire Of Autumn/winter Seasonal Changes In People's Lifestyles, By Demographics, May
2013
figure 80: Repertoire Of Spring/summer Seasonal Changes In People's Lifestyles, By Demographics, May
2013
figure 81: Repertoire Of Autumn/winter Seasonal Changes In People's Lifestyles, By Demographics, May
2013
appendix – Effect Of Winter 2012/13
figure 82: Effect Of Winter 2012/13 – The Winter Made, By Demographics, May 2013
figure 83: Effect Of Winter 2012/13 – Now That It’s Warmer I Will..., By Demographics, May
2013
figure 84: Effect Of Winter 2012/13, By Repertoire Of Effect Of Winter 2012/13, May 2013
figure 85: Effect Of Winter 2012/13, By Repertoire Of Effect Of Warmer Weather 2012/13, May 2013
Seasonal Lifestyles - UK - July 2013

7. appendix – Attitudes Towards Holidays And Special Occasions
figure 86: Agreement With The Statements ‘seasonal Occasions Have Become Too
Commercialised’ And ‘shops Start Putting Out Seasonal Merchandise Too Early’, By
Demographics, May 2013
figure 87: Agreement With The Statements ‘i Like To Show Appreciation Of My Loved Ones
Throughout The Year – Not Just During Holidays/special Occasions’ And ‘holidays Are
A Great Opportunity To Catch Up With My Family/friends’, By Demographics, May 2013
figure 88: Agreement With The Statements ‘it’s A Time To Relax’ And
‘it’s A Time To Show My Appreciation For The People I Love’, By Demographics,
May 2013
figure 89: Agreement With The Statements ‘i Enjoy Buying Special Treats For My Family Around
The Holidays’ And ‘i Tend To Indulge Myself During The Holidays’, By
Demographics, May 2013
figure 90: Agreement With The Statements ‘spending Holidays With Family Can Be Stressful’
And ‘there Are Better Programmes To Watch On Tv During Holidays’, By Demographics, May
2013
figure 91: Agreement With The Statement ‘i Tend To Eat Healthier Food After Indulging During
Holidays’, By Demographics, May 2013
appendix – Seasonal Typologies
figure 92: Target Groups, By Demographics, May 2013
figure 93: Attitudes Towards Holidays And Special Occasions, By Target Group, May 2013
figure 94: Holidays And Special Occasions People Celebrate, By Target Group, May 2013
figure 95: Activities During Public Holidays, By Target Group, May 2013
figure 96: Seasonal Changes In People's Lifestyles, By Target Group, May 2013
figure 97: Effect Of Winter 2012/13, By Target Group, May 2013
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