Digital Trends Autumn - US - September 2013:New Industry Analysis Report @ http://www.researchmoz.us/digital-trends-autumn-us-september-2013-report.html

1. Digital Trends Autumn - US - September 2013
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table Of Content
scope And Themes
what You Need To Know
definition
data Sources
consumer Survey Data
abbreviations And Terms
abbreviations
terms
executive Summary
hardware
household Tech: Maturity An Obstacle To Growth
figure 1: Household Electronics Ownership, By Age, July 2013
cultivating The Late Majority
figure 2: Personal Electronics Ownership, By Age, July 2013
time To Focus On The Low-income Buyer
figure 3: Personal Electronics Ownership, By Household Income, July 2013
blacks, Hispanics Gearing Up For Purchases
figure 4: Intent To Purchase Electronics, By Race And Hispanic Origin, July 2013
mobile Marketing Focuses On Technophiles
figure 5: Selected Personal Electronics Ownership, By Personal Electronics Ownership, July 2013
online Activities
pc Still Primary Platform For Digital Media Consumption
figure 6: Online Activities Conducted In Past Three Months, By Hardware Platform, July 2013
pc Dominates Location-based Services
figure 7: Online Activities Related To Purchasing, July 2013
digital Activity Related To Purchasing Behavior Driven By Household Income
Digital Trends Autumn - US - September 2013

2. figure 8: Online Activities Related To Purchasing, By Household Income, July 2013
figure 9: Online Activities Related To Purchasing, By Household Income, July 2013 (continued)
what We Think
hardware
key Points
household Electronics
maturity An Obstacle To Growth
figure 10: Household Electronics Ownership, By Age, July 2013
figure 11: Household Electronics Ownership, By Household Income, July 2013
synergy In Ownership
figure 12: Household Electronics Ownership, By Household Electronics Ownership, July 2013
new Tv Technologies A Tough Sell
figure 13: Types Of Televisions Owned, By Age, July 2013
figure 14: Types Of Televisions Owned, By Household Income, July 2013
men Aged 18-54 Pro-tv
figure 15: Types Of Televisions Owned, By Gender And Age, July 2013
personal Electronics
cultivating Late Adopters
figure 16: Personal Electronics Ownership, By Age, July 2013
figure 17: Personal Electronics Ownership, By Household Income, July 2013
mobile Marketing Focuses On Technophiles
figure 18: Selected Personal Electronics Ownership, By Personal Electronics Ownership, July 2013
intent To Purchase
laptops, Tablets, Smartphones Top Purchase List
figure 19: Intent Or Consideration For Purchase Of Electronics, July 2013
figure 20: Intent To Purchase Electronics, By Age, July 2013
figure 21: Intent To Purchase Electronics, By Age, July 2013 (continued)
figure 22: Intent To Purchase Electronics, By Personal Electronics Ownership, July 2013
figure 23: Intent To Purchase Electronics, By Personal Electronics Ownership, July 2013 (continued)
figure 24: Intent To Purchase Electronics, By Select Household Electronics Ownership, July 2013
online Activities
key Points
methods Of Accessing The Internet
pcs Still Dominate Access
figure 25: Hardware Used To Access The Internet, By Age, July 2013
figure 26: Hardware Used To Access The Internet, By Household Income, July 2013
pc Still Primary Platform For Digital Media Consumption
figure 27: Online Activities Conducted In Past Three Months, By Hardware Platform, July 2013
younger Adults More Active Online
Digital Trends Autumn - US - September 2013

3. figure 28: Online Activities Conducted In Past Three Months, By Age, July 2013
figure 29: Online Activities Conducted In Past Three Months, By Age, July 2013 (continued)
online Activities Related To Purchasing
pc Dominates Location-based Services
figure 30: Online Activities Related To Purchasing, July 2013
figure 31: Online Activities Related To Purchasing, By Household Income, July 2013
figure 32: Online Activities Related To Purchasing, By Household Income, July 2013 (continued)
figure 33: Online Activities Related To Purchasing, By Age, July 2013
figure 34: Online Activities Related To Purchasing, By Age, July 2013 (continued)
figure 35: Online Activities Related To Purchasing, By Gender And Age, July 2013
figure 36: Online Activities Related To Purchasing, By Gender And Age, July 2013 (continued)
impact Of Race And Hispanic Origin
key Points
white Non-hispanics Lag In Ownership, Interest
figure 37: Personal Electronics Ownership, By Race And Hispanic Origin, July 2013
figure 38: Intent To Purchase Electronics, By Race And Hispanic Origin, July 2013
non-white Groups More Accessible Via New Media
figure 39: Online Activities, By Race And Hispanic Origin, July 2013
appendix – Additional Hardware Tables
gender And Age
figure 40: Household Consumer Electronics Ownership, By Age, July 2013
figure 41: Household Electronics Ownership, By Gender And Age, July 2013
figure 42: Types Of Televisions Owned, By Age, July 2013
figure 43: Personal Consumer Electronics Ownership, By Age, July 2013
figure 44: Personal Electronics Ownership, By Gender And Age, July 2013
figure 45: Intent To Purchase Consumer Electronics, By Age, July 2013
figure 46: Intent To Purchase Electronics, By Gender And Age, July 2013
figure 47: Considering Purchasing Electronics, By Age, July 2013
by Household Income
figure 48: Household Consumer Electronics Ownership, By Household Income, July 2013
figure 49: Personal Consumer Electronics Ownership, By Household Income, July 2013
figure 50: Types Of Televisions Owned, By Household Income, July 2013
figure 51: Intent To Purchase Electronics, By Household Income, July 2013
figure 52: Considering Purchasing Electronics, By Household Income, July 2013
by Race/hispanic Origin
figure 53: Personal Consumer Electronics Ownership, By Race And Hispanic Origin, July 2013
figure 54: Household Electronics Ownership, By Race And Hispanic Origin, July 2013
figure 55: Types Of Televisions Owned, By Race And Hispanic Origin, July 2013
figure 56: Intent To Purchase Consumer Electronics, By Race And Hispanic Origin, July 2013
Digital Trends Autumn - US - September 2013

4. figure 57: Considering Purchasing Electronics, By Race And Hispanic Origin, July 2013
by Social Networks Usage
figure 58: Personal Consumer Electronics Ownership Among Social Networkers, July 2013
by Personal Consumer Electronics Ownership
figure 59: Personal Consumer Electronics Ownership, By Personal Consumer Electronics Ownership, July
2013
figure 60: Household Consumer Electronics Ownership, By Household Consumer Electronics Ownership,
July 2013
figure 61: Household Consumer Electronics Ownership, By Household Consumer Electronics Ownership,
July 2013 (continued)
figure 62: Intent To Purchase Consumer Electronics, By Personal Consumer Electronics Ownership, July
2013
figure 63: Intent To Purchase Consumer Electronics, By Household Consumer Electronics Ownership, July
2013
figure 64: Intent To Purchase Consumer Electronics, By Household Consumer Electronics Ownership, July
2013 (continued)
appendix – Additional Online Activities Tables
by Age
figure 65: Hardware Used To Access The Internet, By Age, July 2013
figure 66: Online Activities Conducted In The Past Three Months, By Age, July 2013
figure 67: Online Activities Conducted In Past Three Months On A Computer, By Age, July 2013
figure 68: Online Activities Conducted In The Past Three Months On A Smartphone, By Age, July 2013
figure 69: Online Activities Conducted In Past Three Months On A Tablet, By Age, July 2013
figure 70: Online Activities Related To Making A Purchase Conducted In The Past Three Months, By Age,
July 2013
figure 71: Online Activities Related To Making A Purchase Conducted In The Past Three Months, By Gender
And Age, July 2013
figure 72: Online Activities Related To Purchasing Behavior, Conducted On A Computer, By Age, July 2013
figure 73: Online Activities Related To Purchasing Behavior, Conducted On A Smartphone, By Age, July
2013
figure 74: Online Activities Related To Making A Purchase Conducted In The Past Three Months On A
Tablet, By Age, July 2013
by Gender And Age
figure 75: Hardware Used To Access The Internet, By Gender And Age, July 2013
figure 76: Online Activities Conducted In Past Three Months, By Gender And Age, July 2013
figure 77: Online Activities Conducted In Past Three Months On A Computer, By Gender And Age, July
2013
figure 78: Online Activities Conducted In The Past Three Months On A Tablet, By Gender And Age, July
2013
figure 79: Online Activities Conducted In The Past Three Months On A Smartphone, By Gender And Age,
July 2013
Digital Trends Autumn - US - September 2013

5. figure 80: Online Activities Related To Purchasing Behavior, Conducted On A Computer, By Gender And
Age, July 2013
figure 81: Online Activities Related To Purchasing Behavior, Conducted On A Tablet, By Age, July 2013
figure 82: Online Activities Related To Purchasing Behavior, Conducted On A Tablet, By Gender And Age,
July 2013
figure 83: Online Activities Related To Purchasing Behavior, Conducted On A Smartphone, By Gender And
Age, July 2013
by Household Income
figure 84: Hardware Used To Access The Internet, By Household Income, July 2013
figure 85: Online Activities Conducted In The Past Three Months, By Household Income, July 2013
figure 86: Online Activities Conducted In The Past Three Months On A Computer, By Household Income,
July 2013
figure 87: Online Activities Conducted In The Past Three Months On A Tablet, By Household Income, July
2013
figure 88: Online Activities Related To Making A Purchase Conducted In The Past Three Months, By
Household Income, July 2013
figure 89: Online Activities Related To Purchasing Behavior, Conducted On A Computer, By Household
Income, July 2013
figure 90: Online Activities Related To Purchasing Behavior, Conducted On A Tablet, By Household Income,
July 2013
figure 91: Online Activities Related To Purchasing Behavior, Conducted On A Smartphone, By Household
Income, July 2013
figure 92: Online Activities Conducted In The Past Three Months On A Smartphone, By Household Income,
July 2013
by Race/hispanic Origin
figure 93: Hardware Used To Access The Internet, By Race And Hispanic Origin, July 2013
figure 94: Online Activities Conducted In The Past Three Months, By Race And Hispanic Origin, July 2013
figure 95: Online Activities Conducted In The Past Three Months On A Computer, By Race And Hispanic
Origin, July 2013
figure 96: Online Activities Conducted In The Past Three Months On A Smartphone, By Race And Hispanic
Origin, July 2013
figure 97: Online Activities Related To Purchasing Behavior, By Race And Hispanic Origin, July 2013
figure 98: Online Activities Conducted In The Past Three Months On A Tablet, By Race And Hispanic
Origin, July 2013
figure 99: Online Activities Related To Purchasing Behavior, Conducted On A Computer, By Race And
Hispanic Origin, July 2013
figure 100: Online Activities Related To Purchasing Behavior, Conducted On A Smartphone, By Race And
Hispanic Origin, July 2013
figure 101: Online Activities Related To Purchasing Behavior, Conducted On A Tablet, By Race And
Hispanic Origin, July 2013
by Use Of Social Networks
figure 102: Online Activities Conducted In The Past Three Months, Among Social Networkers, July 2013
figure 103: Online Activities Related To Purchasing Behavior Conducted In The Past Three Months, Among
Digital Trends Autumn - US - September 2013

6. Social Networkers, July 2013
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Digital Trends Autumn - US - September 2013