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Michael Kramarenko, PhD, CSO
Business Analyst in Startup
Why? What? How?
Case study: “Vikings”
Problem: Slavic lands impoverishment
Visioner: Ragnar Lodbrok
Hypothesis: Rich lands on the West, a ...
Specific Context
● Industry landscape
● Uncertainty & Failures
● Startup’s lifecycle stages
● Stakeholders
○ CEO, Founders...
Domestic IT landscape
● Disruptive technological innovations
● Startups:
○ New financing sources
○ High level of uncertain...
Venture Investments Q4 2015
Domestic Startups
Failures Statistics
Typical Failure Causes
● Lack of Research
○ Problem
○ Customer
○ Market
● Lack of Development
○ Solution
○ Value
○ Busines...
BA Goals
Support business to create new products and services under conditions of
extreme uncertainty:
● Attain a rational...
Specific BA Responsibilities
Area Responsibility
Idea development and validation Support
Assumptions and hypothesis formul...
BA Approach
● Hypothesis
○ Personas
○ Problems
○ Value
● Validation instruments
○ Data analysis
○ User research
○ MVP
○ Me...
Personas
Name
Goals Needs
Age: Problems Expectations
Education: Alternatives Value proposition
Employment:
Marital status:...
As A…. <role>
I Want… <goal/desire>
So That… <receive benefit>
User Story vs. Hypothesis-driven development
We believe <th...
PROBLEMSOLUTION
Business Model Canvas
PRODUCT MARKET
Lean Canvas
P.E.S.T.L.E analysis
Factors Notices Potential impact Implications & importance
H - High
M - Medium
L - Low
U - Undetermin...
Framework
Market
Research
Analysis
Validation
Board
Lean Canvas
Business Model
Canvas
Value
Proposition
Canvas
Value
Propo...
Foundation
> Personas
> Problem statement
> Value Proposition
Canvas
> Lean Canvas or
Business Model Canvas
> Validation Board
> P.E....
Mindset matters
Empathy
Passion
Creativity
Commitment
Passion
Commitment
Creativity
Empathy
Entrepreneur
Curiosity
Commitm...
Summary
● Customer-centric lightweight framework
● Combination strategic, tactical and operational levels
● Effort and vol...
Online Tools
● https://canvanizer.com/
● https://leanstack.com
● https://app.xtensio.com/
● https://board.tuzzit.com/
● ht...
Recommended & referenced books
Thank you!
Q&A
Business Analyst in Startup
Business Analyst in Startup
Business Analyst in Startup
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Business Analyst in Startup

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Business Analyst in Startup

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Business Analyst in Startup

  1. 1. Michael Kramarenko, PhD, CSO Business Analyst in Startup Why? What? How?
  2. 2. Case study: “Vikings” Problem: Slavic lands impoverishment Visioner: Ragnar Lodbrok Hypothesis: Rich lands on the West, a sea way to the Westland Technology: Solar compass invention Political: Earl’s permission Legal: Trophies are equally divided by the team Socio-Cultural: Warrior’s culture
  3. 3. Specific Context ● Industry landscape ● Uncertainty & Failures ● Startup’s lifecycle stages ● Stakeholders ○ CEO, Founders, Investors ○ Competitors, Partners, Regulation ● Hypothesis ○ Problem ○ Customer ○ Market size ● Constraints
  4. 4. Domestic IT landscape ● Disruptive technological innovations ● Startups: ○ New financing sources ○ High level of uncertainty ○ Constant readiness for pivoting ○ Domestic startups
  5. 5. Venture Investments Q4 2015
  6. 6. Domestic Startups
  7. 7. Failures Statistics
  8. 8. Typical Failure Causes ● Lack of Research ○ Problem ○ Customer ○ Market ● Lack of Development ○ Solution ○ Value ○ Business Model ● Lack of Validation ○ Problem ○ Solution ○ Market ● Greediness & Overconfidence
  9. 9. BA Goals Support business to create new products and services under conditions of extreme uncertainty: ● Attain a rational trade-off between the level of uncertainty and the level of detailed elaboration of the product and business concept ● Facilitate decision making under conditions of incomplete and unverified information ● Mitigate lack of analytical expertise
  10. 10. Specific BA Responsibilities Area Responsibility Idea development and validation Support Assumptions and hypothesis formulation Support/Do Assumptions and hypothesis validation approach Do Problem statement Do Market research and analysis approach Do Business model development Support/Do Barriers elaboration Do MVP bounds Support/Do Knowledge systematisation & Pivoting tracking Do
  11. 11. BA Approach ● Hypothesis ○ Personas ○ Problems ○ Value ● Validation instruments ○ Data analysis ○ User research ○ MVP ○ Metrics ● Validation process ● Result assessment ● Knowledge systematisation ● Next iteration planning
  12. 12. Personas Name Goals Needs Age: Problems Expectations Education: Alternatives Value proposition Employment: Marital status: Psychography Fears Residence: Story Personality: Internet usage:
  13. 13. As A…. <role> I Want… <goal/desire> So That… <receive benefit> User Story vs. Hypothesis-driven development We believe <this capability> Will result in <this outcome> We will have confidence to proceed when <we see a measurable signal>
  14. 14. PROBLEMSOLUTION
  15. 15. Business Model Canvas PRODUCT MARKET
  16. 16. Lean Canvas
  17. 17. P.E.S.T.L.E analysis Factors Notices Potential impact Implications & importance H - High M - Medium L - Low U - Undetermined Time frame: 6 month 1 year 2 years Type: Positive + Negative - Impact: Increasing > Decreasing > Unchanged = Political Economic Sociological Technological Legal Environmental
  18. 18. Framework Market Research Analysis Validation Board Lean Canvas Business Model Canvas Value Proposition Canvas Value Proposition Product Customer Discovery Experiment Prototype MVP Stories Personas Problems Scale? Why? What? Pivot? What if? How much? W ho? Who? What? P.E.S.T.L.E Competitors Market Size Howm uch? Adapted Alex Cowan Metrics Data
  19. 19. Foundation
  20. 20. > Personas > Problem statement > Value Proposition Canvas > Lean Canvas or Business Model Canvas > Validation Board > P.E.S.T.L.E & competitor analysis > MVP scope Knowledge Gaining Process > Idea > Trends > Hypothesis >> Problem >> Solution >> Customer >> Market >> Business model > Assumptions > Barriers > Partners > Competitors > Lessons learnt Pivoting Elaboration Scale Another business
  21. 21. Mindset matters Empathy Passion Creativity Commitment Passion Commitment Creativity Empathy Entrepreneur Curiosity Commitment Speed
  22. 22. Summary ● Customer-centric lightweight framework ● Combination strategic, tactical and operational levels ● Effort and volume optimisations: ○ Stakeholders ○ Business analyst ● Refinement and planning support ● “Holistic view” for decision making ● Peer presentation support
  23. 23. Online Tools ● https://canvanizer.com/ ● https://leanstack.com ● https://app.xtensio.com/ ● https://board.tuzzit.com/ ● https://realtimeboard.com/examples/value-proposition-canvas/ ● https://realtimeboard.com/examples/pest-analysis/
  24. 24. Recommended & referenced books
  25. 25. Thank you! Q&A

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