1. Digital 3.0 Harnessing Social Media & the Global SuperNetwork Michael Terpin, CEO SocialRadius Tech Council of Southern Califorinia Irvine, CA, January 19, 2012

2. Our Digital Eras Digital Beta: 1945 - 1990 Digital 1.0: 1991- 2000 Digital 2.0: 2001 - 2008 Digital 3.0: 2009 - ???

3. Our Digital Innovations Email Digital Beta: 1945 - 1990 Digital 1.0: 1991- 2000 Digital 2.0: 2001 - 2008 Digital 3.0: 2009 - ??? CD-ROM Mainframe LANs PCs Macs Minis Internet Browser CD Fax SaaS PDA Linux iPod Mobile Phone Social Networks E-commerce LBS Wi-Fi iPad Smartphone DVD Blogs Broadband 4G Portal Overlay Networks Ubiquity & Integration

8. Digital 3.0 Social, traditional and viral media interact, expand in real time, blur.

9. Global SuperNetwork

10. In just four years… = SOCIAL graph = SOCIAL graph + INTEREST graph = SOCIAL graph + INTEREST graph + location-based mobile data

13. Five Pillars in a Digital 3.0 World

18. Clearstone Venture Partners managing director William Quigley was well respected among his fellow VCs, but was relatively invisible on the global stage. SocialRadius built a blog and Twitter presence for Quigley, then released a carefully edited Power Point to showcase his vision of the future of venture capital. William Quigley: Establishing Global Conversation QUICKLY through a Thought Leadership BOMB… SocialRadius leveraged posts in VentureBeat and TechCrunch into a rapid cascade of media coverage in the Wall Street Journal, New York Times, BusinessWeek, Reuters and a profile in Barrons. In less than two months, the PowerPoint was downloaded 300,000 times. Case Study Thought Leadership

20. Case Study: Bombay Sapphire – Blogger Brand Excitement “ Spirit of Exploration” adventure blog was created to coincide with integrated marketing campaign, including extensive print ads and contests. Invited bloggers to participate in contest, defining their personal “Spirit of Exploration” and to cover and compete for an exotic trip to Skybar in Thailand. Within one month of launch, more than 100 bloggers participated , more than 40,000 entered the contest - and the competition blog had over 1 million unique visits. Blogger Outreach: Enthusiasts Case Study

21. EcoMom – Turning Endorsement into E-Commerce EcoMom is an e-commerce site for healthy, sustainable products for babies and young children. Targeting mommy blogs for product reviews, giveaways and contests led to massive exposure, traffic and direct sales. Concurrently, more than 70 percent of EcoMom’s sales come directly from links on blogs. Blogger Outreach + Thought Leadership Case Study

22. Editorial Blogs Thought Leaders & Enthusiasts Personal Diaries Blogosphere Influencer Pyramid ™

31. Our clients…

32. Michael Terpin, Founder and CEO Direct: 310-862-6312 [email_address] Twitter: @michaelterpin, Google+: +michaelterpin www.socialradius.com Los Angeles: 1237A Third Street Promenade, Santa Monica, CA 90401 SF Bay Area: 100 Pine St., 10 th Floor, San Francisco, CA 94111 New York City: 419 Park Ave. South, New York, NY 10016 Las Vegas: 3277 E. Warm Springs Road, #200, Las Vegas, NV 89120

35. The Five Pillars in Motion Social Reference Thought Leadership Blogger Outreach Virality Social Networks