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Successful
Indie App Development
Michael Szumielewski
Structure
• Indie Development
• App Creation
• App Marketing
• Long-Term App Success
• Q&A
About me
• App Developer since 2013
• Working on own apps only
• Health & fitness apps
• 17 apps on the App Store
Indie Development
Source: http://www.developereconomics.com/reports/developer-economics-q3-2014/
Why go Indie?
• Complete autonomy over product development
• Constant learning, you never get bored
• Awesome, cutting-edg...
Indie Development
• Be sure, it’s a long-term decision
• Be ready, don’t quit your job (yet)
• Have a great work environme...
App Creation
App Ideas
• You don’t need a great, revolutionary app idea
• Look for proven app ideas with real customer
demand
• Build e...
App Market Research
• Pick a category to limit the search
• Go through the charts and categorize app ideas
• Thoroughly an...
App Development
• Requirement: Deep understanding about apps
and how to develop
• Write clean, reusable code with best pra...
App Marketing
App Launch
• The moment of truth
• Do ASO from the beginning for maximum effect
on launch
• You get an ASO bump for the fir...
ASO
• ASO = App Store Optimization
• Improves your visibility and discoverability
• Huge factor for apps with no brand and...
Customer Support
• Great customer support makes a
huge difference
• Actively ask for feedback
• Answer every message, don'...
App Reviews
• You absolutely need a 5-star app, if not, something is
wrong
• Reviews are extremely important for ASO
• Ask...
App Network
• Build more then one app
• Interlink your own apps
• Goal: Existing users
download your other apps
• Techniqu...
App Localization
• Potentially huge impact on downloads
• Not all languages have the same effect
• Check your analytics an...
App Updates
• Every update should improve your KPIs
• The big problem: you loose your ratings
• Avoid small, bug fix update...
Long-Term App
Success
How to Make Money
• Ads are not evil! Ad-based apps allow users to try
apps for free
• Free apps have far more downloads t...
Success
How to be Successful
• You need more then one app
• Set clear performance goals and review them
periodically
• Be in it fo...
Final Thoughts
• Always create great products with users in mind
• Get better every day
• Get out of your comfort zone
• S...
Thanks!
Michael Szumielewski
mail@visualhype.net
http://visualhype.net
@visu
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Successful Indie App Development

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A 25-minute talk about "Successful Indie App Development" by Michael Szumielewski.

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Successful Indie App Development

  1. 1. Successful Indie App Development Michael Szumielewski
  2. 2. Structure • Indie Development • App Creation • App Marketing • Long-Term App Success • Q&A
  3. 3. About me • App Developer since 2013 • Working on own apps only • Health & fitness apps • 17 apps on the App Store
  4. 4. Indie Development
  5. 5. Source: http://www.developereconomics.com/reports/developer-economics-q3-2014/
  6. 6. Why go Indie? • Complete autonomy over product development • Constant learning, you never get bored • Awesome, cutting-edge industry • Great financial potential
  7. 7. Indie Development • Be sure, it’s a long-term decision • Be ready, don’t quit your job (yet) • Have a great work environment • Eat healthy and work out
  8. 8. App Creation
  9. 9. App Ideas • You don’t need a great, revolutionary app idea • Look for proven app ideas with real customer demand • Build evergreen apps with long-term value • Search for ideas with profit in mind
  10. 10. App Market Research • Pick a category to limit the search • Go through the charts and categorize app ideas • Thoroughly analyze the competition • Evaluate every idea based on development effort, competition & earnings potential
  11. 11. App Development • Requirement: Deep understanding about apps and how to develop • Write clean, reusable code with best practices in mind • Comment your code. Seriously! • Don’t reinvent the wheel, use frameworks • Test thoroughly, use your own apps daily
  12. 12. App Marketing
  13. 13. App Launch • The moment of truth • Do ASO from the beginning for maximum effect on launch • You get an ASO bump for the first 7 days • Watch your analytics and bug tracking • Get 5 reviews as fast as you can to get a visible app rating
  14. 14. ASO • ASO = App Store Optimization • Improves your visibility and discoverability • Huge factor for apps with no brand and/or limited marketing budget • Key elements for iOS apps: title & keywords • Not a one-time thing: continuous testing & improvement required
  15. 15. Customer Support • Great customer support makes a huge difference • Actively ask for feedback • Answer every message, don't ignore a single mail • Always be nice & friendly • You will get a better understanding of your users & new ideas • You will get better app reviews
  16. 16. App Reviews • You absolutely need a 5-star app, if not, something is wrong • Reviews are extremely important for ASO • Ask your happy users politely for reviews, it works • Don’t cheat the system, it’s lame & Apple is watching • Prevent 1-star reviews (Examples: crash on start-up, forced login, ads after the app has been ad-free, …)
  17. 17. App Network • Build more then one app • Interlink your own apps • Goal: Existing users download your other apps • Techniques: nag alert, more apps view, house ad campaigns
  18. 18. App Localization • Potentially huge impact on downloads • Not all languages have the same effect • Check your analytics and the charts first • Quality translations only
  19. 19. App Updates • Every update should improve your KPIs • The big problem: you loose your ratings • Avoid small, bug fix updates • Optimize ASO on every update (title, keywords) • Don’t f*ck up your app updates!
  20. 20. Long-Term App Success
  21. 21. How to Make Money • Ads are not evil! Ad-based apps allow users to try apps for free • Free apps have far more downloads then paid apps • Users want free apps, but some are willing to pay for premium features • Test your pricing, analyze your competition • Adapt your business models if needed
  22. 22. Success
  23. 23. How to be Successful • You need more then one app • Set clear performance goals and review them periodically • Be in it for the long-term • Winning daily habits: read news, learn new stuff, do market research, check your analytics
  24. 24. Final Thoughts • Always create great products with users in mind • Get better every day • Get out of your comfort zone • Success doesn't come over night
  25. 25. Thanks! Michael Szumielewski mail@visualhype.net http://visualhype.net @visu

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