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Private & Confidential - All rights reserved - Visible.vc, Inc.
Investing in Investor Updates
Private & Confidential - All rights reserved - Visible.vc, Inc.
“The CEO is the investor's user interface
into the busines...
Two Stories.
Mark & Sarah have both raised $1M in a Seed
round from the same lead investor for their early
stage startups. Both are goi...
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Sarah & Mark’s KPI Growth
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Meanwhile….Sarah & Mark’s Cash Balance
Private & Confidential - All rights reserved - Visible.vc, Inc.
Mark’s Update Cadence
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
?
?
?
?
?
?
Private & Confidential - All rights reserved - Visible.vc, Inc.
Sarah’s Update Cadence
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Who gets the bridge?
VC Seed Portfolio
Private & Confidential - All rights reserved - Visible.vc, Inc.
Companies that provide regular investor
updates are 200% m...
Plenty of resources…
why is this still a
problem?
My theory…
VC Seed Portfolio
Your View
Intangibles & Benefits
Regular investor updates are a sign of an active &
engaged entrepreneur.
Time to reflect and change.
Stops inbound and asynchronous requests.
Successful startups share a lot of common patterns…
and so do the unsuccessful ones
Investors are pretty good at pattern recognition. Let
them know what isn’t going well.
Investors will step in and help.
Leverage your investors. Hiring, press, sales & more.
Private & Confidential - All rights reserved - Visible.vc, Inc.
How???
Private & Confidential - All rights reserved - Visible.vc, Inc.
Keep it consistent.
Build a cadence.
Once a month is great.
Private & Confidential - All rights reserved - Visible.vc, Inc.
Private & Confidential - All rights reserved - Visible.vc, Inc.
Make it “agile”
Send. Iterate. Repeat
Keep it succinct.
Private & Confidential - All rights reserved - Visible.vc, Inc.
Always…
Private & Confidential - All rights reserved - Visible.vc, Inc.
Use comparable metrics
Private & Confidential - All rights reserved - Visible.vc, Inc.
Include Cash, Burn & Runway
Private & Confidential - All rights reserved - Visible.vc, Inc.
Makespecificasks!
We’d love any intro’s to companies with ...
Private & Confidential - All rights reserved - Visible.vc, Inc.
Include a short blurb of what your
company does.
The Visible Solution
1. Data Transformation
Visible connects to your key data
sources, transforms, normalizes and
centrali...
Data Story Telling
Craft beautiful data stories automatically
Customer Reactions & NPS Score: 74
…
The release of 'Visible Updates' was a game changer;
Visible Updates has allowed me t...
Wrapping Up
• Just do it. Send, get feedback, iterate.
• Keep it consistent and comparable.
• 200% more likely to get foll...
visible.vcVisible.vc | Private & Confidential - All rights reserved - Visible.vc, Inc.
Questions? Want More? Contact:
hi@v...
Investing in investor updates
Investing in investor updates
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Investing in investor updates

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Learn why Investor Updates are crucial to the success of any business.

A presentation by Visible.vc for the Techstars Chicago 2017 Summer Class.

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Investing in investor updates

  1. 1. Private & Confidential - All rights reserved - Visible.vc, Inc. Investing in Investor Updates
  2. 2. Private & Confidential - All rights reserved - Visible.vc, Inc. “The CEO is the investor's user interface into the business” - Dharmesh Shah
  3. 3. Two Stories.
  4. 4. Mark & Sarah have both raised $1M in a Seed round from the same lead investor for their early stage startups. Both are going ok…
  5. 5. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Sarah & Mark’s KPI Growth
  6. 6. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Meanwhile….Sarah & Mark’s Cash Balance
  7. 7. Private & Confidential - All rights reserved - Visible.vc, Inc.
  8. 8. Mark’s Update Cadence Jan Feb Mar Apr May Jun Jul Aug Sep Oct ? ? ? ? ? ?
  9. 9. Private & Confidential - All rights reserved - Visible.vc, Inc.
  10. 10. Sarah’s Update Cadence Jan Feb Mar Apr May Jun Jul Aug Sep Oct
  11. 11. Who gets the bridge?
  12. 12. VC Seed Portfolio
  13. 13. Private & Confidential - All rights reserved - Visible.vc, Inc. Companies that provide regular investor updates are 200% more likely to receive follow on funding!
  14. 14. Plenty of resources… why is this still a problem?
  15. 15. My theory…
  16. 16. VC Seed Portfolio
  17. 17. Your View
  18. 18. Intangibles & Benefits
  19. 19. Regular investor updates are a sign of an active & engaged entrepreneur.
  20. 20. Time to reflect and change.
  21. 21. Stops inbound and asynchronous requests.
  22. 22. Successful startups share a lot of common patterns… and so do the unsuccessful ones
  23. 23. Investors are pretty good at pattern recognition. Let them know what isn’t going well. Investors will step in and help.
  24. 24. Leverage your investors. Hiring, press, sales & more.
  25. 25. Private & Confidential - All rights reserved - Visible.vc, Inc. How???
  26. 26. Private & Confidential - All rights reserved - Visible.vc, Inc. Keep it consistent. Build a cadence. Once a month is great.
  27. 27. Private & Confidential - All rights reserved - Visible.vc, Inc.
  28. 28. Private & Confidential - All rights reserved - Visible.vc, Inc. Make it “agile” Send. Iterate. Repeat Keep it succinct.
  29. 29. Private & Confidential - All rights reserved - Visible.vc, Inc. Always…
  30. 30. Private & Confidential - All rights reserved - Visible.vc, Inc. Use comparable metrics
  31. 31. Private & Confidential - All rights reserved - Visible.vc, Inc. Include Cash, Burn & Runway
  32. 32. Private & Confidential - All rights reserved - Visible.vc, Inc. Makespecificasks! We’d love any intro’s to companies with > 1,000 employees We’d love any intro’s to VPs of Marketing at companies with > 1,000 in North America in the CPG industry.
  33. 33. Private & Confidential - All rights reserved - Visible.vc, Inc. Include a short blurb of what your company does.
  34. 34. The Visible Solution 1. Data Transformation Visible connects to your key data sources, transforms, normalizes and centralizes your key metrics in a source of truth that any type of business user can access. 2. Data Storytelling Visible empowers you to tell the story of your data and make it available in a medium tailored to your audience.
  35. 35. Data Story Telling Craft beautiful data stories automatically
  36. 36. Customer Reactions & NPS Score: 74 … The release of 'Visible Updates' was a game changer; Visible Updates has allowed me to better communicate how our business is performing to our investors and our team. Michael Tan - Director of Finance - Unbounce Becky Armstrong - COO - Biobeats Visible lets me communicate KPIs back to our most important enterprise customers and is instrumental in helping drive engagement before, during and after a deal close. Katie Townsend - Director of Enterprise Sales - Lessonly Eric Christopher - CEO - Zylo It's flexible, easy to use and the reporting function is really impressive I love Visible for creating & sending my weekly update to my team and investors. Up or down, clarity looks good on you.
  37. 37. Wrapping Up • Just do it. Send, get feedback, iterate. • Keep it consistent and comparable. • 200% more likely to get follow on funding.
  38. 38. visible.vcVisible.vc | Private & Confidential - All rights reserved - Visible.vc, Inc. Questions? Want More? Contact: hi@visible.vc

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