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2017-03-31 Agile Indonesia Meetup (Jakarta) - Agile Product Management -

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Presented at Scrum User Group Jakarta on 31st March 2017
https://www.meetup.com/Ekipa-scrum-user-group-jakarta/events/238605050/
http://agileindonesia.org/march-meetup-report-jakarta-agile-product-management-open-space/

How to Set Product Priorities Presented by Michael Ong
Great products rarely happen by luck — they involve careful planning, consideration, and management. In this talk, you'll learn how to put together a product or project roadmap that inspires by studying and applying an objective and collaborative prioritization method that balances both value and effort, helping stakeholders focus on what's important and come to consensus.

Takeaways
Set product or project goals based on company strategic goals
Learn the art of shuttle diplomacy as a way to get buy-in on your priorities

Open Space Topics
1) Product Owner Skills & Tools
2) Effective ways to get customer feedback
3) Agile Contracts
4) How to implement Agile in Enterprise
5) Switching roles from Developer to Product Owner
6) Product Ownership from Scrum Perspective
7) The Importance of Agile Testing

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2017-03-31 Agile Indonesia Meetup (Jakarta) - Agile Product Management -

  1. 1. Agile Product Management Scrum User Group - Jakarta - 31st March 2017 @ Jenius, Menara BTPN Michael Ong
 Product Team Coach @ The Collab Folks
  2. 2. ABOUT THIS TALK Agile Product Management ‣ Great products rarely happen by luck — they involve careful planning, consideration, and management. In this talk, you'll learn how to put together a product or project roadmap that inspires by studying and applying an objective and collaborative prioritization method that balances both value and effort, helping stakeholders focus on what's important and come to consensus. ‣ Takeaways ‣ Set product or project goals based on company strategic goals ‣ Learn the art of shuttle diplomacy as a way to get buy-in on your priorities
  3. 3. Ruth Ho Michael Ong Focused on digital strategy, marketing, product development, and user experience. Previous projects include Luxury E-Commerce, Global Payments Tech, Telco, and B2B Mobile Applications. Passionate about customer-centric design/product development, marketing analytics, stakeholder management, and bridging the gap between business and IT. Focused on product strategy and development, agile practices, and user experience. Previous projects include Mobile Payments, Logistics Tracking & Surveying, Cleaning Inspection, Merchant Monitoring, E-Commerce, and Real Estate Portals. Passionate about helping founders chart a path towards growth through startup mentoring and coaching. Focused on user experience, field and user research, digital strategy and marketing. Previous projects include Online Publishing, E-Commerce, Customer Loyalty, Online Bookings, and Human Capital Management Software. Passionate about customer discovery, aligning business goals with user goals, and problem-solving via user-centric solutions. Lena Quek
  4. 4. The Collab Folks Approach Product Management Agile Practices User Experience Design Marketing Founder Mentorship Product Team Coaching Talent / Skills Identification Connect external Talent / Explore Collab Evaluate
  5. 5. Who’s here today? Let’s Warm Up ‣ Are you a ‣ Product Manager ‣ Designer ‣ User Researcher ? ‣ Developer / Engineer ‣ QA ? ‣ Business Development ? ‣ Marketing ? ‣ Which Industries do you work in ?
  6. 6. What Challenges / Questions are you thinking about ? Let’s Define Today ‣ List down 1 to 3 Learning Goals you Have ‣ What questions do you have? ‣ What challenges do you face ?
  7. 7. The Agile Product Development Process Product Vision to Roadmap
  8. 8. Why Product Ownership ? 1.Help your team 2.(and company) 3.ship 4.the right product 5.for your users Credit : http://www.mindtheproduct.com/2011/10
  9. 9. The Role of the Product Owner is challenging Credit : https://medium.com/@tyahma/how-to-hire-product-people-aab926e077c8
  10. 10. Product Owner • Define the features of the product • Decide on release date and content • Be responsible for the profitability of the product (ROI) • Prioritise features according to market value • Adjust features and priority every iteration, as needed • Accept or reject work results
  11. 11. Common Product Ownership Anti-patterns • Lack of Empowerment—constantly needing to get permission or direction from someone else • Overworked—unable to provide the level of focus needed • Partial Product Ownership—lack of strategic and tactical direction in the product ownership team • Lack of Colocation—every step in distance results in delays in misunderstandings
  12. 12. Product Vision
  13. 13. https://www.scrumalliance.org/community/articles/2015/april/experiments-with-agile-planning-lev
  14. 14. https://blog.versionone.com/failing-to-plan-is-planning-to-fail-succeed-with-agile-planning-framework Product Manager and Organisation Strategy 
 Product Owner Product Owner and Team Team Product Owner and Team
  15. 15. Concepts to Iterations Great! Now I have Personas sketched but it’s not validated! Great! I now have a Persona Sketch Image Credit : https://www.smashingmagazine.com/2011/03/lean-ux-getting-out-of-the-deliverables-business/
  16. 16. Product Roadmap
  17. 17. What is a Product Roadmap? • A product roadmap is a high-level plan that shows how a product is likely to evolve. • It typically covers several major releases or product versions http://www.slideshare.net/romanpichler/agile-pro
  18. 18. Benefits of a Product Roadmap Continuity of Purpose Helps with portfolio management Umbrella for the product backlog Stakeholder alignment and collaboration Prioritisation Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
  19. 19. Common Roadmap Mistakes • View it as a fixed plan or a commitment • Too much focus on features • Makes it hard to achieve agreement and the roadmap more volatile • List largely unrelated features to please individuals or groups • Create a roadmap when you cannot look beyond the next major release Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
  20. 20. Features vs Goals Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
  21. 21. Product Strategy & Roadmap in Context • The product strategy describes how the long-term goal is attained; it includes the product’s value proposition, market, key features, and business goals. • The product roadmap shows how the product strategy is put into action by stating specific releases with dates, goals, and features. Vision Product Strategy Product Roadmap Product Backlog Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
  22. 22. A sample roadmap Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
  23. 23. How should the Roadmap be Communicated ? • At Start of project • At Release reviews • At Sprint reviews • At End of Project • Make it visible and easy to see by all project team members Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
  24. 24. Q&A MICHAEL ONG | @michaelon9 | hello@thecollabfolks.com More questions? contact us via e-mail or setup a time to chat. Scrum User Group - Jakarta - 31st March 2017 @ Jenius, Menara BTPN
  25. 25. Get your Early Bird Tickets for Agile Indonesia Conference 2017! http://2017.agileindonesia.org/
  26. 26. https://www.youtube.com/watch?v=M_jhcvCYBbg
  27. 27. What Challenges / Questions are you thinking about ? ‣ List down 1 to 3 Learning Goals you Have ‣ What questions do you have? ‣ What challenges do you face ? We’ll group into 4 spaces and discuss topics
  28. 28. Topics 1.Product Owner Skills & Tools 2.Effective ways to get customer feedback 3.Agile Contracts 4.How to implement Agile in Enterprise 5.Switching roles from Developer to Product Owner 6.Product Ownership from Scrum Perspective 7.The Importance of Agile Testing
  29. 29. 1. Product Owner Skills & Tools
  30. 30. 2. Effective ways to get customer feedback
  31. 31. 3. Agile Contracts
  32. 32. 4. How to implement Agile in Enterprise
  33. 33. 5. Switching roles from Developer to Product Owner
  34. 34. 6. Product Ownership from Scrum Perspective
  35. 35. 7. The Importance of Agile Testing
  36. 36. Thank You Next meetup is April 13th in Scrum User Group Bandung Enjoy the weekend! Scrum User Group - Jakarta

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