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Story 2.0: The Evolution of Org Storytelling
Smithsonian/GoldenFleece Story Conference, George Mason University
Michael Margolis, President, Get Storied - April 17, 2010


  (c) 2009 Michael Margolis         www.getstoried.com               1



                                                                         1
STORY 2.0

(c) 2009 Michael Margolis   www.getstoried.com   2



                                                     2
Twitterati:
       @getstoried
       #storycon
(c) 2009 Michael Margolis   www.getstoried.com   3



                                                     3
You probably
   won’t learn any
   thing you don’t
   already know.
(c) 2009 Michael Margolis   www.getstoried.com   4



                                                     4
Infinite
knowledge.
(c) 2009 Michael Margolis   www.getstoried.com   5



                                                     5
Prima materia
     of our reality.

(c) 2009 Michael Margolis   www.getstoried.com   6



                                                     6
AGENDA
    > context
    > point of view
    > wayfinding
    > re-framing
(c) 2009 Michael Margolis   www.getstoried.com   7



                                                     7
I love questions.

(c) 2009 Michael Margolis   www.getstoried.com   8



                                                     8
Halo, I’m
Michael Margolis
I advise biz, npos, and creatives on how
to get others to believe in their story.

‣ Virtual CMO - re-branding/change
‣ Believe Me - Story Manifesto
‣ Story University - e-courses
‣ The New Storytellers - podcast
‣ GetStoried.com - blog/watering well
(c) 2009 Michael Margolis   www.getstoried.com   9



                                                     9
I’ve often felt
an outsider,
different, rejected,
misunderstood.
(c) 2009 Michael Margolis   www.getstoried.com   10



                                                      10
My Dad
Born/raised in bush
  of Zimbabwe.

Trained as scientist
 engineer, inventor
  w/ 30+ patents.

 Painter at age 65
(c) 2009 Michael Margolis   www.getstoried.com   11



                                                      11
My Mom
 Assemblage artist
    and painter

 Educator/Teacher

    Designed for
children’s museums,
 toys, playgrounds

 (c) 2009 Michael Margolis   www.getstoried.com   12



                                                       12
Visionaries.
                      Innovators.
                      Entrepreneurs.
                     ‣How do you translate
                     something new/different
                     into mainstream reality?

                     ‣How do you get others
                     to believe, see, care about
                     same things you do?

(c) 2009 Michael Margolis        www.getstoried.com   13



                                                           13
Ideas are the easy part.

Getting others to
believe in your ideas is a
totally different story.
(c) 2009 Michael Margolis   www.getstoried.com   14



                                                      14
We teach
what we need
to learn most.

(c) 2009 Michael Margolis   www.getstoried.com   15



                                                      15
EXERCISE

Tell a story about the riddle
you are trying to solve...the
larger mystery...that draws
you into storytelling.
(c) 2009 Michael Margolis   www.getstoried.com   16



                                                      16
“I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
    - Barack Obama


(c) 2009 Michael Margolis   www.getstoried.com   17



                                                      17
CONTEXT

(c) 2009 Michael Margolis   www.getstoried.com   18



                                                      18
Why is
storytelling
more important
than ever?
(c) 2009 Michael Margolis   www.getstoried.com   19



                                                      19
We don’t know
      who to trust
      and what to
      believe.
(c) 2009 Michael Margolis   www.getstoried.com   20



                                                      20
(c) 2009 Michael Margolis   www.getstoried.com   21



                                                      21
Everybody
     is a storyteller.

(c) 2009 Michael Margolis   www.getstoried.com   22



                                                      22
(c) 2009 Michael Margolis   www.getstoried.com   23



                                                      23
(c) 2009 Michael Margolis   www.getstoried.com   24



                                                      24
Gary Vaynerchuck, Wine Library




(c) 2009 Michael Margolis       www.getstoried.com       25



                                                              25
Why do we need
 permission to
 be who we are?

(c) 2009 Michael Margolis   www.getstoried.com   26



                                                      26
<
        HOW to tell the story

                            >
         Having a story that’s
           WORTH telling
(c) 2009 Michael Margolis   www.getstoried.com   27



                                                      27
(c) 2009 Michael Margolis   www.getstoried.com   28



                                                      28
Search for meaning
- act/deed
- experience value
- suffering
                                         Source: Victor Frankl
(c) 2009 Michael Margolis   www.getstoried.com               29



                                                                  29
Organizations
  are seeking a
  new vocabulary.

(c) 2009 Michael Margolis   www.getstoried.com   30



                                                      30
The Business of Intangibles
                            intangibles

                                           Experience
                                 2000       Economy



       products                                         services



              1980s




                             tangibles



(c) 2009 Michael Margolis        www.getstoried.com                31



                                                                        31
People don’t buy
   the product, solution,
   or idea.

   They buy the story
   that’s attached to it.
(c) 2009 Michael Margolis   www.getstoried.com   32



                                                      32
Branding
  Innovation
  Change
  Marketing
  Culture
(c) 2009 Michael Margolis   www.getstoried.com   33



                                                      33
Identity
  Thoughtleadership
  Perception
  Engagement
  Growth
(c) 2009 Michael Margolis   www.getstoried.com   34



                                                      34
Infinite
   market.
(c) 2009 Michael Margolis   www.getstoried.com   35



                                                      35
POINT OF
               VIEW
(c) 2009 Michael Margolis   www.getstoried.com   36



                                                      36
Storytelling:
       commodity
       tactic/technique
       just a fad
(c) 2009 Michael Margolis   www.getstoried.com   37



                                                      37
“Hint: if you’re
complaining about the
fishbowl, you are still in
the fishbowl.”
                            - @chrisbrogan


(c) 2009 Michael Margolis   www.getstoried.com   38



                                                      38
We have the
power to choose
what story we
want to live.
(c) 2009 Michael Margolis   www.getstoried.com   39



                                                      39
You Can’t
Own Your Market.

But You Can
Own Your Story.
(c) 2009 Michael Margolis   www.getstoried.com   40



                                                      40
N (POV)
            narrative
            point of view
(c) 2009 Michael Margolis   www.getstoried.com   41



                                                      41
Who’s your fav
 storyteller? Why?
(c) 2009 Michael Margolis   www.getstoried.com   42



                                                      42
Narrative (Point of View)
    Character - something to remember
    Passion - focus on what u care about
    Opinion - say what you really think
    Authentic - let ur geek/freak out
    Familiar - talk to me like we’re BFFs

(c) 2009 Michael Margolis   www.getstoried.com   43



                                                      43
Published Manifesto in 90 Days
www.believemethebook.com


reframed convo
new language
beacon 4 my tribe


(c) 2009 Michael Margolis   www.getstoried.com   44



                                                      44
“Believe in yourself.
 and stop trying to
 convince others.”
                            - de la vega
(c) 2009 Michael Margolis      www.getstoried.com   45



                                                         45
Everybody needs
 a backstory.

(c) 2009 Michael Margolis   www.getstoried.com   46



                                                      46
Your Origins Define You
Consider the circumstances for how
you gained your powers.

(c) 2009 Michael Margolis   www.getstoried.com   47



                                                      47
Motivations: Personal Inquiry
 What happened earlier in life/work led u down this path?

 What r u trying to resolve, reconcile, or find answers to?

 What are your defining moments that shaped who u r?

 Where do you possess deepest passion and curiosities?

 What have you learned thru hard work, growth, or pain?

 What do u know by very nature/experience of who u r?



(c) 2009 Michael Margolis   www.getstoried.com               48



                                                                  48
(c) 2009 Michael Margolis   www.getstoried.com   49



                                                      49
WAYFINDING

(c) 2009 Michael Margolis   www.getstoried.com   50



                                                      50
*$@#!?




(c) 2009 Michael Margolis    www.getstoried.com   51



                                                       51
Bad news?
There is no map.

Good news?
You are the mapmaker.

	 	 	 	           - Shoshana Zuboff
(c) 2009 Michael Margolis   www.getstoried.com   52



                                                      52
(c) 2009 Michael Margolis   www.getstoried.com   53



                                                      53
how do you
           feel about
           social media?
(c) 2009 Michael Margolis   www.getstoried.com   54



                                                      54
(c) 2009 Michael Margolis   www.getstoried.com   55



                                                      55
newEGOmindset


(c) 2009 Michael Margolis   www.getstoried.com   56



                                                      56
We are taught
 the goal is
 domination

 “I’m going
 to rule this
    town”


  (c) 2009 Michael Margolis   www.getstoried.com   57



                                                        57
You better
 figure out
who you are

 “I’ve got
something
meaningful
 to share”

 (c) 2009 Michael Margolis   www.getstoried.com   58



                                                       58
Scott Stratten, Un-Marketing
(c) 2009 Michael Margolis   www.getstoried.com   59



                                                      59
Map Your World: Social Media
      Social bookmarking - cool stuff
      Blogging - journaling ideas/concepts
      Life-streaming - what’s interesting
      Creating media - consumable
      Gathering your tribe - community

(c) 2009 Michael Margolis   www.getstoried.com   60



                                                      60
As a storyteller,
 you are forever
 at the mercy of
 your audience.
(c) 2009 Michael Margolis   www.getstoried.com   61



                                                      61
RE-FRAMING

(c) 2009 Michael Margolis   www.getstoried.com   62



                                                      62
Long Walk Home
(c) 2009 Michael Margolis   www.getstoried.com   63



                                                      63
Let people see or
find themselves
thru your story.
(c) 2009 Michael Margolis   www.getstoried.com   64



                                                      64
What’s The Goal?

                                    Audience
           Point of View
                                   Perception



            Your Story = Their Story

(c) 2009 Michael Margolis   www.getstoried.com   65



                                                      65
The power of your story
 grows exponentially as
 more and more people
 accept your story as
 their truth.

(c) 2009 Michael Margolis   www.getstoried.com   66



                                                      66
Possibility




Constraint
(c) 2009 Michael Margolis   www.getstoried.com   67



                                                      67
Old Story                           New Story

  INDIVIDUAL Versus TEAM
          Special Olympics is trying to address the
 challenge of social isolation. Despite the highs of game-day
achievement, athletes return back to their lives and experience
                   separation or exclusion.


(c) 2009 Michael Margolis    www.getstoried.com                   68



                                                                       68
The Evolution of Special Olympics:
     Creating a Contrast Frame


            Old Story               New Story
    Individual achievement          Social cohesion
         I am special                We are similar
              Separate                   Inclusion
       Competitive glory      Collaborative success


(c) 2009 Michael Margolis   www.getstoried.com        69



                                                           69
(c) 2009 Michael Margolis   www.getstoried.com   70



                                                      70
The Evolution of AARP:
             Creating a Contrast Frame

            Old Story               New Story
              Retirement                Third-Age
                  Elderly          60 is the new 30
        Tireless Defender          Resource Center
            Transactional               Relational

(c) 2009 Michael Margolis   www.getstoried.com        71



                                                           71
(c) 2009 Michael Margolis   www.getstoried.com   72



                                                      72
The Evolution of NASA:
             Creating a Contrast Frame

            Old Story               New Story
     failure is not an option open communications
          process-driven            purpose-driven
           expert culture        sharing knowledge
            set protocol         continuous learning

(c) 2009 Michael Margolis   www.getstoried.com         73



                                                            73
TOOL
Create your own contrast
frame describing the
conceptual shift from the
old story to the new story

(c) 2009 Michael Margolis   www.getstoried.com   74



                                                      74
The Evolution of _________:
           Creating a Contrast Frame


            Old Story               New Story




(c) 2009 Michael Margolis   www.getstoried.com   75



                                                      75
The bigger the story,
the more room under
the tent for people to
locate themselves inside.

(c) 2009 Michael Margolis   www.getstoried.com   76



                                                      76
Good stories
socialize the
truth into reality.
(c) 2009 Michael Margolis   www.getstoried.com   77



                                                      77
Choosing the
road less travelled...




 (c) 2009 Michael Margolis   www.getstoried.com   78



                                                       78
You can’t
 change anything
 you hate.
(c) 2009 Michael Margolis   www.getstoried.com   79



                                                      79
RE-CAP
     > context
     > point of view
     > wayfinding
     > re-framing

(c) 2009 Michael Margolis   www.getstoried.com   80



                                                      80
Guest Bloggers,
Guest Teachers,
Interns, Friends
michael@getstoried.com
twitter.com/getstoried
fb.com/michael.margolis
(c) 2009 Michael Margolis   www.getstoried.com   81



                                                      81
Next E-Course @Story U


                            }
Personal Branding
                                            Starts
         Social Media
                                            May 20
            Storytelling


      12 Week Virtual Bootcamp
  Interactive, Hands-on, Peer Support
       www.storyuniversity.net
(c) 2009 Michael Margolis   www.getstoried.com       82



                                                          82
Interview Dialogue Podcast Series
 Every Other Tues 1pm EST
 www.thenewstorytellers.com


(c) 2009 Michael Margolis   www.getstoried.com   83



                                                      83
Storytelling Manifesto

15 Storytelling Axioms
 Reframes Persuasion
New Mindset/Language           }
  Signed copies available for purchase
    Digital version as free download
     www.believemethebook.com
(c) 2009 Michael Margolis   www.getstoried.com   84



                                                      84
Storytelling is like
 fortune-telling. The act of
 choosing a certain story
 determines probability of
 future outcomes.

(c) 2009 Michael Margolis   www.getstoried.com   85



                                                      85

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GoldenFleece StoryCon 2010 - Story 2.0, the Evolution of Organizational Storytelling

  • 1. Story 2.0: The Evolution of Org Storytelling Smithsonian/GoldenFleece Story Conference, George Mason University Michael Margolis, President, Get Storied - April 17, 2010 (c) 2009 Michael Margolis www.getstoried.com 1 1
  • 2. STORY 2.0 (c) 2009 Michael Margolis www.getstoried.com 2 2
  • 3. Twitterati: @getstoried #storycon (c) 2009 Michael Margolis www.getstoried.com 3 3
  • 4. You probably won’t learn any thing you don’t already know. (c) 2009 Michael Margolis www.getstoried.com 4 4
  • 5. Infinite knowledge. (c) 2009 Michael Margolis www.getstoried.com 5 5
  • 6. Prima materia of our reality. (c) 2009 Michael Margolis www.getstoried.com 6 6
  • 7. AGENDA > context > point of view > wayfinding > re-framing (c) 2009 Michael Margolis www.getstoried.com 7 7
  • 8. I love questions. (c) 2009 Michael Margolis www.getstoried.com 8 8
  • 9. Halo, I’m Michael Margolis I advise biz, npos, and creatives on how to get others to believe in their story. ‣ Virtual CMO - re-branding/change ‣ Believe Me - Story Manifesto ‣ Story University - e-courses ‣ The New Storytellers - podcast ‣ GetStoried.com - blog/watering well (c) 2009 Michael Margolis www.getstoried.com 9 9
  • 10. I’ve often felt an outsider, different, rejected, misunderstood. (c) 2009 Michael Margolis www.getstoried.com 10 10
  • 11. My Dad Born/raised in bush of Zimbabwe. Trained as scientist engineer, inventor w/ 30+ patents. Painter at age 65 (c) 2009 Michael Margolis www.getstoried.com 11 11
  • 12. My Mom Assemblage artist and painter Educator/Teacher Designed for children’s museums, toys, playgrounds (c) 2009 Michael Margolis www.getstoried.com 12 12
  • 13. Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new/different into mainstream reality? ‣How do you get others to believe, see, care about same things you do? (c) 2009 Michael Margolis www.getstoried.com 13 13
  • 14. Ideas are the easy part. Getting others to believe in your ideas is a totally different story. (c) 2009 Michael Margolis www.getstoried.com 14 14
  • 15. We teach what we need to learn most. (c) 2009 Michael Margolis www.getstoried.com 15 15
  • 16. EXERCISE Tell a story about the riddle you are trying to solve...the larger mystery...that draws you into storytelling. (c) 2009 Michael Margolis www.getstoried.com 16 16
  • 17. “I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama (c) 2009 Michael Margolis www.getstoried.com 17 17
  • 18. CONTEXT (c) 2009 Michael Margolis www.getstoried.com 18 18
  • 19. Why is storytelling more important than ever? (c) 2009 Michael Margolis www.getstoried.com 19 19
  • 20. We don’t know who to trust and what to believe. (c) 2009 Michael Margolis www.getstoried.com 20 20
  • 21. (c) 2009 Michael Margolis www.getstoried.com 21 21
  • 22. Everybody is a storyteller. (c) 2009 Michael Margolis www.getstoried.com 22 22
  • 23. (c) 2009 Michael Margolis www.getstoried.com 23 23
  • 24. (c) 2009 Michael Margolis www.getstoried.com 24 24
  • 25. Gary Vaynerchuck, Wine Library (c) 2009 Michael Margolis www.getstoried.com 25 25
  • 26. Why do we need permission to be who we are? (c) 2009 Michael Margolis www.getstoried.com 26 26
  • 27. < HOW to tell the story > Having a story that’s WORTH telling (c) 2009 Michael Margolis www.getstoried.com 27 27
  • 28. (c) 2009 Michael Margolis www.getstoried.com 28 28
  • 29. Search for meaning - act/deed - experience value - suffering Source: Victor Frankl (c) 2009 Michael Margolis www.getstoried.com 29 29
  • 30. Organizations are seeking a new vocabulary. (c) 2009 Michael Margolis www.getstoried.com 30 30
  • 31. The Business of Intangibles intangibles Experience 2000 Economy products services 1980s tangibles (c) 2009 Michael Margolis www.getstoried.com 31 31
  • 32. People don’t buy the product, solution, or idea. They buy the story that’s attached to it. (c) 2009 Michael Margolis www.getstoried.com 32 32
  • 33. Branding Innovation Change Marketing Culture (c) 2009 Michael Margolis www.getstoried.com 33 33
  • 34. Identity Thoughtleadership Perception Engagement Growth (c) 2009 Michael Margolis www.getstoried.com 34 34
  • 35. Infinite market. (c) 2009 Michael Margolis www.getstoried.com 35 35
  • 36. POINT OF VIEW (c) 2009 Michael Margolis www.getstoried.com 36 36
  • 37. Storytelling: commodity tactic/technique just a fad (c) 2009 Michael Margolis www.getstoried.com 37 37
  • 38. “Hint: if you’re complaining about the fishbowl, you are still in the fishbowl.” - @chrisbrogan (c) 2009 Michael Margolis www.getstoried.com 38 38
  • 39. We have the power to choose what story we want to live. (c) 2009 Michael Margolis www.getstoried.com 39 39
  • 40. You Can’t Own Your Market. But You Can Own Your Story. (c) 2009 Michael Margolis www.getstoried.com 40 40
  • 41. N (POV) narrative point of view (c) 2009 Michael Margolis www.getstoried.com 41 41
  • 42. Who’s your fav storyteller? Why? (c) 2009 Michael Margolis www.getstoried.com 42 42
  • 43. Narrative (Point of View) Character - something to remember Passion - focus on what u care about Opinion - say what you really think Authentic - let ur geek/freak out Familiar - talk to me like we’re BFFs (c) 2009 Michael Margolis www.getstoried.com 43 43
  • 44. Published Manifesto in 90 Days www.believemethebook.com reframed convo new language beacon 4 my tribe (c) 2009 Michael Margolis www.getstoried.com 44 44
  • 45. “Believe in yourself. and stop trying to convince others.” - de la vega (c) 2009 Michael Margolis www.getstoried.com 45 45
  • 46. Everybody needs a backstory. (c) 2009 Michael Margolis www.getstoried.com 46 46
  • 47. Your Origins Define You Consider the circumstances for how you gained your powers. (c) 2009 Michael Margolis www.getstoried.com 47 47
  • 48. Motivations: Personal Inquiry What happened earlier in life/work led u down this path? What r u trying to resolve, reconcile, or find answers to? What are your defining moments that shaped who u r? Where do you possess deepest passion and curiosities? What have you learned thru hard work, growth, or pain? What do u know by very nature/experience of who u r? (c) 2009 Michael Margolis www.getstoried.com 48 48
  • 49. (c) 2009 Michael Margolis www.getstoried.com 49 49
  • 50. WAYFINDING (c) 2009 Michael Margolis www.getstoried.com 50 50
  • 51. *$@#!? (c) 2009 Michael Margolis www.getstoried.com 51 51
  • 52. Bad news? There is no map. Good news? You are the mapmaker. - Shoshana Zuboff (c) 2009 Michael Margolis www.getstoried.com 52 52
  • 53. (c) 2009 Michael Margolis www.getstoried.com 53 53
  • 54. how do you feel about social media? (c) 2009 Michael Margolis www.getstoried.com 54 54
  • 55. (c) 2009 Michael Margolis www.getstoried.com 55 55
  • 56. newEGOmindset (c) 2009 Michael Margolis www.getstoried.com 56 56
  • 57. We are taught the goal is domination “I’m going to rule this town” (c) 2009 Michael Margolis www.getstoried.com 57 57
  • 58. You better figure out who you are “I’ve got something meaningful to share” (c) 2009 Michael Margolis www.getstoried.com 58 58
  • 59. Scott Stratten, Un-Marketing (c) 2009 Michael Margolis www.getstoried.com 59 59
  • 60. Map Your World: Social Media Social bookmarking - cool stuff Blogging - journaling ideas/concepts Life-streaming - what’s interesting Creating media - consumable Gathering your tribe - community (c) 2009 Michael Margolis www.getstoried.com 60 60
  • 61. As a storyteller, you are forever at the mercy of your audience. (c) 2009 Michael Margolis www.getstoried.com 61 61
  • 62. RE-FRAMING (c) 2009 Michael Margolis www.getstoried.com 62 62
  • 63. Long Walk Home (c) 2009 Michael Margolis www.getstoried.com 63 63
  • 64. Let people see or find themselves thru your story. (c) 2009 Michael Margolis www.getstoried.com 64 64
  • 65. What’s The Goal? Audience Point of View Perception Your Story = Their Story (c) 2009 Michael Margolis www.getstoried.com 65 65
  • 66. The power of your story grows exponentially as more and more people accept your story as their truth. (c) 2009 Michael Margolis www.getstoried.com 66 66
  • 67. Possibility Constraint (c) 2009 Michael Margolis www.getstoried.com 67 67
  • 68. Old Story New Story INDIVIDUAL Versus TEAM Special Olympics is trying to address the challenge of social isolation. Despite the highs of game-day achievement, athletes return back to their lives and experience separation or exclusion. (c) 2009 Michael Margolis www.getstoried.com 68 68
  • 69. The Evolution of Special Olympics: Creating a Contrast Frame Old Story New Story Individual achievement Social cohesion I am special We are similar Separate Inclusion Competitive glory Collaborative success (c) 2009 Michael Margolis www.getstoried.com 69 69
  • 70. (c) 2009 Michael Margolis www.getstoried.com 70 70
  • 71. The Evolution of AARP: Creating a Contrast Frame Old Story New Story Retirement Third-Age Elderly 60 is the new 30 Tireless Defender Resource Center Transactional Relational (c) 2009 Michael Margolis www.getstoried.com 71 71
  • 72. (c) 2009 Michael Margolis www.getstoried.com 72 72
  • 73. The Evolution of NASA: Creating a Contrast Frame Old Story New Story failure is not an option open communications process-driven purpose-driven expert culture sharing knowledge set protocol continuous learning (c) 2009 Michael Margolis www.getstoried.com 73 73
  • 74. TOOL Create your own contrast frame describing the conceptual shift from the old story to the new story (c) 2009 Michael Margolis www.getstoried.com 74 74
  • 75. The Evolution of _________: Creating a Contrast Frame Old Story New Story (c) 2009 Michael Margolis www.getstoried.com 75 75
  • 76. The bigger the story, the more room under the tent for people to locate themselves inside. (c) 2009 Michael Margolis www.getstoried.com 76 76
  • 77. Good stories socialize the truth into reality. (c) 2009 Michael Margolis www.getstoried.com 77 77
  • 78. Choosing the road less travelled... (c) 2009 Michael Margolis www.getstoried.com 78 78
  • 79. You can’t change anything you hate. (c) 2009 Michael Margolis www.getstoried.com 79 79
  • 80. RE-CAP > context > point of view > wayfinding > re-framing (c) 2009 Michael Margolis www.getstoried.com 80 80
  • 81. Guest Bloggers, Guest Teachers, Interns, Friends michael@getstoried.com twitter.com/getstoried fb.com/michael.margolis (c) 2009 Michael Margolis www.getstoried.com 81 81
  • 82. Next E-Course @Story U } Personal Branding Starts Social Media May 20 Storytelling 12 Week Virtual Bootcamp Interactive, Hands-on, Peer Support www.storyuniversity.net (c) 2009 Michael Margolis www.getstoried.com 82 82
  • 83. Interview Dialogue Podcast Series Every Other Tues 1pm EST www.thenewstorytellers.com (c) 2009 Michael Margolis www.getstoried.com 83 83
  • 84. Storytelling Manifesto 15 Storytelling Axioms Reframes Persuasion New Mindset/Language } Signed copies available for purchase Digital version as free download www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 84 84
  • 85. Storytelling is like fortune-telling. The act of choosing a certain story determines probability of future outcomes. (c) 2009 Michael Margolis www.getstoried.com 85 85