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GoldenFleece StoryCon 2010 - Story 2.0, the Evolution of Organizational Storytelling
1. Story 2.0: The Evolution of Org Storytelling
Smithsonian/GoldenFleece Story Conference, George Mason University
Michael Margolis, President, Get Storied - April 17, 2010
(c) 2009 Michael Margolis www.getstoried.com 1
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9. Halo, I’m
Michael Margolis
I advise biz, npos, and creatives on how
to get others to believe in their story.
‣ Virtual CMO - re-branding/change
‣ Believe Me - Story Manifesto
‣ Story University - e-courses
‣ The New Storytellers - podcast
‣ GetStoried.com - blog/watering well
(c) 2009 Michael Margolis www.getstoried.com 9
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10. I’ve often felt
an outsider,
different, rejected,
misunderstood.
(c) 2009 Michael Margolis www.getstoried.com 10
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11. My Dad
Born/raised in bush
of Zimbabwe.
Trained as scientist
engineer, inventor
w/ 30+ patents.
Painter at age 65
(c) 2009 Michael Margolis www.getstoried.com 11
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12. My Mom
Assemblage artist
and painter
Educator/Teacher
Designed for
children’s museums,
toys, playgrounds
(c) 2009 Michael Margolis www.getstoried.com 12
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13. Visionaries.
Innovators.
Entrepreneurs.
‣How do you translate
something new/different
into mainstream reality?
‣How do you get others
to believe, see, care about
same things you do?
(c) 2009 Michael Margolis www.getstoried.com 13
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14. Ideas are the easy part.
Getting others to
believe in your ideas is a
totally different story.
(c) 2009 Michael Margolis www.getstoried.com 14
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15. We teach
what we need
to learn most.
(c) 2009 Michael Margolis www.getstoried.com 15
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16. EXERCISE
Tell a story about the riddle
you are trying to solve...the
larger mystery...that draws
you into storytelling.
(c) 2009 Michael Margolis www.getstoried.com 16
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17. “I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
- Barack Obama
(c) 2009 Michael Margolis www.getstoried.com 17
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29. Search for meaning
- act/deed
- experience value
- suffering
Source: Victor Frankl
(c) 2009 Michael Margolis www.getstoried.com 29
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30. Organizations
are seeking a
new vocabulary.
(c) 2009 Michael Margolis www.getstoried.com 30
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31. The Business of Intangibles
intangibles
Experience
2000 Economy
products services
1980s
tangibles
(c) 2009 Michael Margolis www.getstoried.com 31
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32. People don’t buy
the product, solution,
or idea.
They buy the story
that’s attached to it.
(c) 2009 Michael Margolis www.getstoried.com 32
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35. Infinite
market.
(c) 2009 Michael Margolis www.getstoried.com 35
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36. POINT OF
VIEW
(c) 2009 Michael Margolis www.getstoried.com 36
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37. Storytelling:
commodity
tactic/technique
just a fad
(c) 2009 Michael Margolis www.getstoried.com 37
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38. “Hint: if you’re
complaining about the
fishbowl, you are still in
the fishbowl.”
- @chrisbrogan
(c) 2009 Michael Margolis www.getstoried.com 38
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39. We have the
power to choose
what story we
want to live.
(c) 2009 Michael Margolis www.getstoried.com 39
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40. You Can’t
Own Your Market.
But You Can
Own Your Story.
(c) 2009 Michael Margolis www.getstoried.com 40
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41. N (POV)
narrative
point of view
(c) 2009 Michael Margolis www.getstoried.com 41
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42. Who’s your fav
storyteller? Why?
(c) 2009 Michael Margolis www.getstoried.com 42
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43. Narrative (Point of View)
Character - something to remember
Passion - focus on what u care about
Opinion - say what you really think
Authentic - let ur geek/freak out
Familiar - talk to me like we’re BFFs
(c) 2009 Michael Margolis www.getstoried.com 43
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44. Published Manifesto in 90 Days
www.believemethebook.com
reframed convo
new language
beacon 4 my tribe
(c) 2009 Michael Margolis www.getstoried.com 44
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45. “Believe in yourself.
and stop trying to
convince others.”
- de la vega
(c) 2009 Michael Margolis www.getstoried.com 45
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46. Everybody needs
a backstory.
(c) 2009 Michael Margolis www.getstoried.com 46
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47. Your Origins Define You
Consider the circumstances for how
you gained your powers.
(c) 2009 Michael Margolis www.getstoried.com 47
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48. Motivations: Personal Inquiry
What happened earlier in life/work led u down this path?
What r u trying to resolve, reconcile, or find answers to?
What are your defining moments that shaped who u r?
Where do you possess deepest passion and curiosities?
What have you learned thru hard work, growth, or pain?
What do u know by very nature/experience of who u r?
(c) 2009 Michael Margolis www.getstoried.com 48
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60. Map Your World: Social Media
Social bookmarking - cool stuff
Blogging - journaling ideas/concepts
Life-streaming - what’s interesting
Creating media - consumable
Gathering your tribe - community
(c) 2009 Michael Margolis www.getstoried.com 60
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61. As a storyteller,
you are forever
at the mercy of
your audience.
(c) 2009 Michael Margolis www.getstoried.com 61
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64. Let people see or
find themselves
thru your story.
(c) 2009 Michael Margolis www.getstoried.com 64
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65. What’s The Goal?
Audience
Point of View
Perception
Your Story = Their Story
(c) 2009 Michael Margolis www.getstoried.com 65
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66. The power of your story
grows exponentially as
more and more people
accept your story as
their truth.
(c) 2009 Michael Margolis www.getstoried.com 66
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68. Old Story New Story
INDIVIDUAL Versus TEAM
Special Olympics is trying to address the
challenge of social isolation. Despite the highs of game-day
achievement, athletes return back to their lives and experience
separation or exclusion.
(c) 2009 Michael Margolis www.getstoried.com 68
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69. The Evolution of Special Olympics:
Creating a Contrast Frame
Old Story New Story
Individual achievement Social cohesion
I am special We are similar
Separate Inclusion
Competitive glory Collaborative success
(c) 2009 Michael Margolis www.getstoried.com 69
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71. The Evolution of AARP:
Creating a Contrast Frame
Old Story New Story
Retirement Third-Age
Elderly 60 is the new 30
Tireless Defender Resource Center
Transactional Relational
(c) 2009 Michael Margolis www.getstoried.com 71
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73. The Evolution of NASA:
Creating a Contrast Frame
Old Story New Story
failure is not an option open communications
process-driven purpose-driven
expert culture sharing knowledge
set protocol continuous learning
(c) 2009 Michael Margolis www.getstoried.com 73
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74. TOOL
Create your own contrast
frame describing the
conceptual shift from the
old story to the new story
(c) 2009 Michael Margolis www.getstoried.com 74
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75. The Evolution of _________:
Creating a Contrast Frame
Old Story New Story
(c) 2009 Michael Margolis www.getstoried.com 75
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76. The bigger the story,
the more room under
the tent for people to
locate themselves inside.
(c) 2009 Michael Margolis www.getstoried.com 76
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82. Next E-Course @Story U
}
Personal Branding
Starts
Social Media
May 20
Storytelling
12 Week Virtual Bootcamp
Interactive, Hands-on, Peer Support
www.storyuniversity.net
(c) 2009 Michael Margolis www.getstoried.com 82
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83. Interview Dialogue Podcast Series
Every Other Tues 1pm EST
www.thenewstorytellers.com
(c) 2009 Michael Margolis www.getstoried.com 83
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84. Storytelling Manifesto
15 Storytelling Axioms
Reframes Persuasion
New Mindset/Language }
Signed copies available for purchase
Digital version as free download
www.believemethebook.com
(c) 2009 Michael Margolis www.getstoried.com 84
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85. Storytelling is like
fortune-telling. The act of
choosing a certain story
determines probability of
future outcomes.
(c) 2009 Michael Margolis www.getstoried.com 85
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