Presentation designed for high school students, introducing what PR is and why to study PR at Leeds Beckett University.

1. Public Relations
LEEDS BECKETT UNIVERSITY
#PRatLBU

2. Who we are:
Michaella
Harrison
Hannah
Hannah
#PRatLBU

3. What is PR?
& is PR for you?
#PRatLBU

4. CRISIS COMMUNICATIONS
BRANDING
Public Relations is the discipline which looks after
reputation, with the aim of earning understanding
and support and influencing opinion and behaviour.
It is the planned and sustained effort to establish
and maintain goodwill and mutual understanding
between an organisation and its publics.
CIPR Official Definition
Internal
Communications
Social
Media
Press Releases
Events
Coverage
Writing
Reputation
Campaign
Planning
Politics/Lobbying
#PRatLBU

5. MEDIA
YOUTUBE
Blogs
Celebrities
Magazines
and
Newspapers
Social
Media
Communicating
Socialising
Events & Parties
Writing
Reputation
But do you have the skills to work in PR? You
probably have more relevant skills than you realise.
Skills you use and interests you have every day!
#PRatLBU
Google

6. Social Media
Social Media is growing FAST.
Businesses have to use it – to promote
their company and their products and
to communicate with customers!
Social Media is VERY important..
(tell your parents that!)
#PRatLBU

8. But it’s not as easy as throwing
out a few tweets and taking a
few selfies for instragram..
You have 2 minutes to introduce yourself
in 140 characters
#PRatLBU

9. Social Media Campaign
You are planning a campaign to LAUNCH your new product:
Which social media platforms would you use?
Who would you want to tweet about it?
Which celebrities would you like to get involved?
What Youtubers or Bloggers would you want to work with? How could
they incorporate your product into a video/ blog post?
Which Hastags qould you use?
3 tweets you send from the company account!
Would you have a launch event? Who would be there? What would it be
like?
Which magazines/newspapers would you work with?
WHY?
Consider your company – the vibe, style and formality of your product
and company as well as your audiences – what methods would you use
to reach your audience?
#PRatLBU

10. Using Social Media Responsibly
Paris Brown
Youth Police
Commissioner
Lost £15k a year
job!
#PRatLBU

11. & it’s not just young people..
Justine Sacco is – or was – a
PR Executive!
#PRatLBU

12. PR at Leeds Beckett
#PRatLBU3 or 4 year course
Opportunity to do lots of work experience and a PAID PLACEMENT
YEAR inc. Apple, Disney, Panasonic, Playstation
Crisis Communications, PR Skills, Digital Media, Communication
Campaigns, PR Trends, Marketing Communications
Recognized by the CIPR (Official Body!)
Globally known lecturers
Combination of Journalism, Marketing, Advertising, HR and Customer
Service
Mixture of Practical Portfolio Pieces and Theory Work
Whatever you’re interested in, you can practice PR in any industry –
Sport, Entertainment, Fashion, Beauty
Opportunities to Study Abroad
Fast Paced, Modern and New