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@habitdesign
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  Contact	
  michael@kairoslabs.com	
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@michaelbkim
@kairoslabs
©Kairos	
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Text
Self-tracking for personal health




                          “We lose 90% of our users after the first 14 days...”

                    “Anyone who can code can create a self-tracking app....”
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
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©Kairos	
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  Contact	
  michael@kairoslabs.com	
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... “the results were
                                                                         mixed at best.... The
                                                                         mythology surrounding
                                                                         the Hawthorne
                                                                         experiments arose largely
                                                                         absent careful data
                                                                         analysis, and has
                                                                         persisted for decades
                                                                         even in the face of strong
                                                                         evidence against it.”




©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.   11
Single-Player
            Autonomous
           Disconnected
      Narrow (to zero) feedback
       Journaling/Accounting
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
Not everything that can be
                  counted counts, and not
                 everything that counts can
                         be counted.




©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
“Finding causality is the goal of data analysis.”
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
The
                                                                         Behavior(s)


           ?                                                                             Self-
                                                                                       Knowledge




©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
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The
                                                                         Behavior(s)
Positive                                                                                 Self-
Habits                                                                                 Knowledge




©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
When he awakens at seven, he already has a
                           jump on things.

                           He arrives at the gym on the third floor of the
                           residence, above his bedroom, at 7:30. He
                           works out until 8:30 (cardio one day, weights
                           the next), then showers and dresses in either a
                           blue or gray suit.

                           “My wife makes fun of how routinized I’ve
                           become,” he says. He’d moved a long way in
                           this direction before he became president, but
                           the office has moved him even further.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
Big victories are a result of small habits. Just ask Michael Phelps’s
                           coach, Bob Bowman. Phelps started swimming when he was seven
                           years old. But Bowman knew that habits would play a huge role in
                           turning this talent into a champion. So Bowman developed a series of
                           daily habits that drew on what he calls “the science of small wins.”

                           “There’s a series of things we do before every race that are designed
                           to give Michael a sense of building victory. If you were to ask, Michael
                           would say nothing’s going on in his head before competition, he’s just
                           following the program. But that’s not right. It’s more like his habits
                           have taken over. When the race arrives, he’s more than halfway
                           through his plan and he’s been victorious at every step. All the
                           stretches went like he planned. The warm-up laps were just like he
                           visualized. His headphones are playing exactly what he expected.
                           The actual race is just another step in a pattern that started earlier
                           that day and has been nothing but victories. Winning is a natural
                           extension.”



©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
Future




                                                                                  Now




                                                                          Past
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
Past
                                                                         Future




                                                                         NOW

©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
Most are here...
... but we want
    to be here
This is the easiest
                                                                           place to start




©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
Key Opportunities in Habit Design



                                           Behavioral                      “SoLoMo”
                                          Conditioning                   (Captology 2.0)




                                   Resiliency                            Relationships
                                 & Self-Efficacy                          & “Limerence”

©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.                     41
©Kairos	
  Labs.	
  Contact	
  michael@kairoslabs.com	
  for	
  reuse.
43
http://www.slideshare.net/tinyhabits/dr-bj-fogg-ways-to-celebrate-tiny-successes



                                                                                   44
46
Please join a @habitdesign meetup!




Or tweet @michaelbkim to start a new chapter

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@HabitDesign @QS2012

  • 2. vimeo.com/channels/habitdesign ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 5. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 7. Self-tracking for personal health “We lose 90% of our users after the first 14 days...” “Anyone who can code can create a self-tracking app....” ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 8. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 9. ... “the results were mixed at best.... The mythology surrounding the Hawthorne experiments arose largely absent careful data analysis, and has persisted for decades even in the face of strong evidence against it.” ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 10. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 11. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse. 11
  • 12. Single-Player Autonomous Disconnected Narrow (to zero) feedback Journaling/Accounting ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 13. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 14. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 15. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 16. Not everything that can be counted counts, and not everything that counts can be counted. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 17. “Finding causality is the goal of data analysis.” ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 18. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 19. The Behavior(s) ? Self- Knowledge ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 20. The Behavior(s) Positive Self- Habits Knowledge ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 21. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 22.
  • 23.
  • 24.
  • 25. When he awakens at seven, he already has a jump on things. He arrives at the gym on the third floor of the residence, above his bedroom, at 7:30. He works out until 8:30 (cardio one day, weights the next), then showers and dresses in either a blue or gray suit. “My wife makes fun of how routinized I’ve become,” he says. He’d moved a long way in this direction before he became president, but the office has moved him even further. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 26.
  • 27. Big victories are a result of small habits. Just ask Michael Phelps’s coach, Bob Bowman. Phelps started swimming when he was seven years old. But Bowman knew that habits would play a huge role in turning this talent into a champion. So Bowman developed a series of daily habits that drew on what he calls “the science of small wins.” “There’s a series of things we do before every race that are designed to give Michael a sense of building victory. If you were to ask, Michael would say nothing’s going on in his head before competition, he’s just following the program. But that’s not right. It’s more like his habits have taken over. When the race arrives, he’s more than halfway through his plan and he’s been victorious at every step. All the stretches went like he planned. The warm-up laps were just like he visualized. His headphones are playing exactly what he expected. The actual race is just another step in a pattern that started earlier that day and has been nothing but victories. Winning is a natural extension.” ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 28.
  • 29.
  • 30. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 31. Future Now Past ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 32. Past Future NOW ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 33. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 34.
  • 36. ... but we want to be here
  • 37.
  • 38. This is the easiest place to start ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 39.
  • 40.
  • 41. Key Opportunities in Habit Design Behavioral “SoLoMo” Conditioning (Captology 2.0) Resiliency Relationships & Self-Efficacy & “Limerence” ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse. 41
  • 42. ©Kairos  Labs.  Contact  michael@kairoslabs.com  for  reuse.
  • 43. 43
  • 45.
  • 46. 46
  • 47. Please join a @habitdesign meetup! Or tweet @michaelbkim to start a new chapter