Marketing & sales organizations have an opportunity to improve revenue by >10% by improving their sales enablement capabilities. However, it will require both organization to team together in this effort, developing a strategy initiatives vs. investing in disconnected, tactical activities. This PowerPoint deck provides a strategic foundation to improve in this area.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
2013 Sales Enablement Strategy - For Marketing & Sales
1. IDC Executive Advisory Group
IDC’s Sales Enablement
Overview:
Guidance for 2013
Prepared by Michael Gerard
mgerard@idc.com
www.idc.com/cmo
www.idc.com/salesadvisory
Copyright 2013 IDC. Reproduction is forbidden unless authorized. All rights reserved. Updated 1-7-13