Many companies are struggling with how to integrate social into the marketing mix. But the real question is how to become a social business. The fact is, most marketing sucks. And only truly helpful content and active customer engagement can lead businesses to succeed in today's hyper-connected, real-time, social and mobile business environment.
Testing tools and AI - ideas what to try with some tool examples
How to Become a Social Business
1. How To Integrate Social Media Into The
Marketing Mix
How To Become A Social Business?
Michael Brenner
Sr. Director, Integrated Marketing
November 2011
@BrennerMichael