2. The Next Generation of Worksite Marketing Who is Essenture? Essenture is a marketing and enrollment company that comprises over 150 years combined experience with their management team. With four principal founders and 9 Regional VP’s spread out in PA, OH, WV, VA, NC and NV, Essenture is a premiere organization in Workplace Benefits. Essenture works to: • Empower employees • Strengthen broker/client relationships • Save Employers’ time, money, and resources
3. The Next Generation of Worksite Marketing Brief History Essenture was founded in May of 2006 by four partners who spent most of their career in providing benefits at the workplace. It was born out of the following beliefs: • Felt there was a better structure than a single company structure • Recognized the important role Brokers play in the market and placed an emphasis on partnering with them to work as one unit to the client • Saw an increased need to be flexible to take advantage of a wide array of opportunities
4. The Next Generation of Worksite Marketing Mission Empower employees, strengthen broker relationships and save employers’ money. Vision To redefine voluntary, supplemental, benefits as benefits that are essential to every employee’s future
5.
6.
7. The Next Generation of Worksite Marketing As medical bills mount, so does credit card debt 36 million Americans carry some amount of medical debt NEW YORK - Peggie Sherry is a cancer survivor. Her treatment took two years. Even with health insurance, she was left with $40,000 in uncovered medical bills. "I would wake up and say, 'Oh my God, I have cancer,' and then the second thought is, 'How are we going to pay for this?'" After depleting her savings, Sherry charged the rest of her medical expenses, some $10,000, to her credit card.
15. Which issues are your clients facing? The Next Generation of Worksite Marketing
16.
17. RISING COST OF BENEFITS? The Next Generation of Worksite Marketing Health insurance premium grew 30 times faster than the growth of real earnings during 1999–2007 1 Source: (1) Kaiser Family Foundation, 2007; (2) Watson Wyatt
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28. Employee Request For More Benefits? The Next Generation of Worksite Marketing Source: “Worksite Solutions Strategic View for Cambridge Advisory Group Inc”, 2007