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The Next Generation of Worksite Marketing
The Next Generation of Worksite Marketing Who is Essenture? Essenture is a marketing and enrollment company that comprises over 150 years combined experience with their management team.  With four principal founders and 9 Regional VP’s spread out in PA, OH, WV, VA, NC and NV, Essenture is a premiere organization in Workplace Benefits.  Essenture works to: •  Empower employees •  Strengthen broker/client relationships •  Save Employers’ time, money, and resources
The Next Generation of Worksite Marketing Brief History Essenture was founded in May of 2006 by four partners who spent most of their career in providing benefits at the workplace.  It was born out of the following beliefs: •  Felt there was a better structure than a single company structure •  Recognized the important role Brokers play in the market and placed an emphasis on partnering with them to work as one unit to the client •  Saw an increased need to be flexible to take advantage of a wide array of opportunities
The Next Generation of Worksite Marketing Mission Empower employees, strengthen broker relationships and save employers’ money.   Vision To redefine voluntary, supplemental, benefits as benefits that are essential to every employee’s future
Reality of Healthcare The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employer Need The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Next Generation of Worksite Marketing As medical bills mount, so does credit card debt 36 million Americans carry some amount of medical debt NEW YORK - Peggie Sherry is a cancer survivor. Her treatment took two years. Even with health insurance, she was left with $40,000 in uncovered medical bills. "I would wake up and say, 'Oh my God, I have cancer,' and then the second thought is, 'How are we going to pay for this?'"  After depleting her savings, Sherry charged the rest of her medical expenses, some $10,000, to her credit card.
Cambridge Health Alliance/Harvard Medical Study June 2009 The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Need: The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Next Generation of Worksite Marketing
The Next Generation of Worksite Marketing
Services The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Essenture is Specializing in Worksite Voluntary Benefits: The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which issues are your clients facing? The Next Generation of Worksite Marketing
Rising Cost Of Benefits? ,[object Object],The Next Generation of Worksite Marketing
RISING COST OF BENEFITS? The Next Generation of Worksite Marketing Health insurance premium grew 30 times faster than the growth of real earnings during 1999–2007 1 Source: (1) Kaiser Family Foundation, 2007; (2) Watson  Wyatt
Participation in HDHP/HSA health plans ,[object Object],[object Object],[object Object],The Next Generation of Worksite Marketing Source: Harris Interactive Study, 2007 www.nejm.org
The Benefit Enrollment Process? ,[object Object],The Next Generation of Worksite Marketing
The Benefit Enrollment Process? ,[object Object],[object Object],The Next Generation of Worksite Marketing Source: Carrier Proprietary Broker Study 2008 Enrollment Study
Communicating Benefits & Educating Employees Effectively? ,[object Object],The Next Generation of Worksite Marketing
Communicating Benefits & Educating Employees Effectively? ,[object Object],The Next Generation of Worksite Marketing Source: “Benefits 101: Would Your Employees Pass the Course?, 2007”  Communications  Perception of Employee  Strong benefit package  Poorly communicated  22% happy with benefits  A less rich benefit package  Strong communication  75% happy with Benefits
Communicating Benefits & Educating Employees Effectively? ,[object Object],[object Object],[object Object],[object Object],The Next Generation of Worksite Marketing Source: “Benefits 101: Would Your Employees Pass the Course?, 2007”
Worker’s Comp Challenges? ,[object Object],The Next Generation of Worksite Marketing
Worker’s comp challenges? ,[object Object],The Next Generation of Worksite Marketing Source: American Family Life  Assurance Company of Columbus Proprietary Broker Study 2008 Source: LIMRA Survey 2008 for American Family Life Assurance Company of Columbus  Company Size Strongly Agree 100-999 46% 1,000-4,999 65% 5,000+ 58%
Worker’s comp challenges? ,[object Object],[object Object],[object Object],The Next Generation of Worksite Marketing Source: American Family Life
Employee Request For More Benefits? ,[object Object],The Next Generation of Worksite Marketing
Employee Request For More Benefits? The Next Generation of Worksite Marketing Source: “Worksite Solutions Strategic View for Cambridge Advisory Group Inc”, 2007
HOW CAN ESSENTURE HELP? ,[object Object],The Next Generation of Worksite Marketing Review Case Studies
Why Use Essenture? The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object]
Why Use Essenture? The Next Generation of Worksite Marketing ,[object Object],[object Object],[object Object],[object Object]

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Essenture Broker Revised 2010

  • 1. The Next Generation of Worksite Marketing
  • 2. The Next Generation of Worksite Marketing Who is Essenture? Essenture is a marketing and enrollment company that comprises over 150 years combined experience with their management team. With four principal founders and 9 Regional VP’s spread out in PA, OH, WV, VA, NC and NV, Essenture is a premiere organization in Workplace Benefits. Essenture works to: • Empower employees • Strengthen broker/client relationships • Save Employers’ time, money, and resources
  • 3. The Next Generation of Worksite Marketing Brief History Essenture was founded in May of 2006 by four partners who spent most of their career in providing benefits at the workplace. It was born out of the following beliefs: • Felt there was a better structure than a single company structure • Recognized the important role Brokers play in the market and placed an emphasis on partnering with them to work as one unit to the client • Saw an increased need to be flexible to take advantage of a wide array of opportunities
  • 4. The Next Generation of Worksite Marketing Mission Empower employees, strengthen broker relationships and save employers’ money.   Vision To redefine voluntary, supplemental, benefits as benefits that are essential to every employee’s future
  • 5.
  • 6.
  • 7. The Next Generation of Worksite Marketing As medical bills mount, so does credit card debt 36 million Americans carry some amount of medical debt NEW YORK - Peggie Sherry is a cancer survivor. Her treatment took two years. Even with health insurance, she was left with $40,000 in uncovered medical bills. "I would wake up and say, 'Oh my God, I have cancer,' and then the second thought is, 'How are we going to pay for this?'" After depleting her savings, Sherry charged the rest of her medical expenses, some $10,000, to her credit card.
  • 8.
  • 9.
  • 10.
  • 11. The Next Generation of Worksite Marketing
  • 12.
  • 13.
  • 14.
  • 15. Which issues are your clients facing? The Next Generation of Worksite Marketing
  • 16.
  • 17. RISING COST OF BENEFITS? The Next Generation of Worksite Marketing Health insurance premium grew 30 times faster than the growth of real earnings during 1999–2007 1 Source: (1) Kaiser Family Foundation, 2007; (2) Watson Wyatt
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
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  • 26.
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  • 28. Employee Request For More Benefits? The Next Generation of Worksite Marketing Source: “Worksite Solutions Strategic View for Cambridge Advisory Group Inc”, 2007
  • 29.
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  • 31.