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Projects like In the Spotlight http://playbills.libcrowds.com encourage people to pay close attention to historic playbills while transcribing text to help make them more discoverable. Crowdsourcing cultural heritage tasks can create new relationships between cultural organisations and the public, while creating moments of curiosity that help people understand the past and present. Isn't it time you tried crowdsourcing?
A provocation for the British Library Labs 'Building Library Labs around the world' event, with folk from national, state and university libraries with existing or planned digital 'Labs-style' teams.