Using Your Friends: Top Interaction Mechanics in Social Games
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Mia Consalvo's 2011 GDC talk "Using Your Friends: Identifying the top interaction mechanics in social games & social media." Please email me for more information on the games analyzed.
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Using Your Friends: Top Interaction Mechanics in Social Games
- 1. Using your friends: Identifying the top interaction mechanics in current social games & media Mia Consalvo/MIT [email_address] @miaC
- 3. The project: what’s social about social games?
- 9. 80+ games/50 FB for Charts
- 10. Sample/Sampling
- 12. DAU & MAU
- 13. DAU & MAU
- 14. DAU & MAU
- 18. The friend bar
- 19. The friend bar Bar Auto-Populates?
- 24. Gifting
- 25. Gifts
- 26. Gifts free to give?
- 27. Gifts can come from a player’s own inventory
- 28. Gifts can be crafted
- 42. City of Wonder
- 43. Coffee Bar
- 44. Simply Hospital
- 48. Critical gifting: Ravenwood Fair
- 49. Game offers timed quests?
- 50. Quests that require help or VC?
- 57. Visiting
- 60. Visit leaves trace effect?
- 61. Actions raise visitor reputation?
- 62. Actions yield benefits to visited?
- 63. Option to reject visitor actions?
- 65. City of Wonder
- 66. Ravenwood Fair
- 72. But usually leave no trace
- 73. But usually leave no trace
- 74. Actions ADD NEW existing elements
- 78. Fish World
- 79. Actions IMPROVE existing world
- 81. Improve on existing world
- 86. Farmville signs
- 90. Real time competition offered
- 92. Leaderboards apart from Friend Bar
- 94. NBA Legend
- 96. Mafia Wars!
- 100. Fashion & Popularity Contests
- 101. HealthSeeker
- 102. Challenge friends w/o consent
- 103. Challenge strangers w/o consent
- 104. Ability to gather friends into teams/groups/gang
- 107. Real time chat?
- 114. Data Dump Game DAU/MAU Visiting benefits the space Dungeon Overlord 36.2 No Bejeweled Blitz 36 n/a Farmville 29.5 Yes Frontierville 28.6 Yes Treasure Isle 21.5 Yes Café World 20.9 Yes Texas HoldEm Poker 19.4 n/a CSI: Crime City 17.2 No Mafia Wars 17 n/a Warstorm 16.4 n/a
- 115. Data Dump2 Game by DAU Interact w/Avatars visited CityVille No Farmville No Texas HoldEm Poker No FrontierVille No Bejeweled Blitz n/a
- 116. Data Dump3 Game by DAU Quests Req Friend help/VC Grouping Mechanic CityVille Yes No Farmville Yes Yes Texas HoldEm Poker Yes Yes Frontierville Yes No Bejeweled Blitz No No Café World Yes No (?) Treasure Isle No No Mafia Wars Yes Yes Pet Society Yes No It Girl Yes Yes
- 118. Voice Fantasy
- 133. THANKS!
- 134. Mia Consalvo For more information about the games analyzed, and to receive a link to the google document with data from 50 social games, please email me at consalvo @ mit . edu
Editor's Notes
- Healthseeker- game w/no friend bar
- How much are friends worth? 25 diamonds!
- Farmville before I got going, but note the relative simplicity: plant crops; decorate farm; acquire animals and trees
- FameTown: when friends visit, they increase the rating of any movie currently in productionCityville franchises allow for friends’ personalization efforts to persist across their friends’ spaces
- It Girl, Big City Life allow challenges that test players based on stats, items, cliques, and so onBCL allowed voting on hottest outfits, across friends and strangers
- Healthseeker lets you challenge friends to healthy lifestyle quests
- asynchronous
- asynchronous
- How could a social game have a component that similarly engages players when they aren’t actively playing?
- Social Book, as depicted in the video below, enables friends to read a book together even in different locations. Readers are able to share any part of the content with their Facebook and Twitter friends. The content could also be changed in real time by authors or even the readers. It works pretty much like Google Docs. Social doesn’t just stop here. Users are also able to purchase a book from a friend’s bookshelf, making eBook libraries connected, searchable and shareable. Lastly, it doesn’t matter whether you’re reading from a Blackberry or an iPad, the application is built to be able to read and share on any device. But for a start, it will launch as an iPad application first before expanding to other platforms.