2. PACKAGE 1 – SM-A
Social Media Analysis
An analysis of your company's
current efforts and initiatives in
social media and applies industry
best practices as a benchmark for
evaluation.
Deliverables:
- Social Media Analysis Report
3. Sample Social Media Analysis Document
Sections Include:
Analysis Score
Current Initiatives
- Overview
- Optimization Tactics
- Best Practices
Suggested Initiatives
- Set Up Tutorials
- Enhancement Options
- Best Practices
Next Steps
4. PACKAGE 2 – SM-CCG
Content Creation Guide
This service is designed to assist in
development of appropriate content
for current channels as well as develop
a strategic schedule and purpose for
each content push.
Deliverables:
- Audience Profiling
- Location of Brand Advocates and
Thought Leaders
- Channel/Topic Selection
- Schedule Development
5. PACKAGE 3 – SM-FCC
Channel Creation
This service to establish an immediate and
professional social presence that establishes
brand identity, attracts the target audience
and integrates with the overall marketing and
brand initiatives.
Deliverables:
- Create or enhance four public channels
- Augment with appropriate and aesthetic
look/feel
- Train client on use and administration
- Push initial content
7. PACKAGE 4 – SM-IA
Social Media Insights and Analysis
The Insights and Analysis package
provides a clear evaluation of your
market opportunities, pitfalls and
competition.
Deliverables:
- Client Discovery Call
- Audience Profiling and Industry
Client Research
- Insights Refinement Call
- Custom Insights and Analysis
Document
8. Sample Insights and Analysis
Document
Sections Include:
Executive Summary
Initial Findings:
- Pain Points
- Objectives
- Activation Hurdles
- Target Audience
- Competition
- Current Initiatives
Analysis
Suggested Next Steps
Best Practices
9. PACKAGE 5 – SM-S
Social Media Strategy and Implementation
A detailed plan for your company
that identifies key objectives,
outlines strategies, and determines
success metrics to guide your social
media efforts.
Deliverables:
- Client Discovery Call
- Profile of Target Audience
- On-Site Research and Strategy
- Refinement Call
- Social Media Execution Plan
- Four-Part Follow Up Program
10. Social Media Execution Plan
Social Media Strategy and Implementation
Sections Include:
- Executive Summary - Content Guide
- Discovery Findings - Project Plan
- Audience Profiling - Milestones and KPIs
- Strategic Channels - Deliverables
11. Interested In Hearing More?
Contact us to learn more about how one of
these packages will generate tangible
results for your company.
Contact:
866-370-6712
Partner.Marketing@ScanSource.com
