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What's in a brand
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Matt Herzberger
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What's in a brand
1.
What’s in a
brand
2.
This is not
a brand
3.
Branding
4.
Branding is
a lens through which we view ourselves and the world. It is a way to alter percep7on through conscious choice. It’s not a logo.
5.
Brand is a
reflec7on of how people perceive us
6.
7.
8.
9.
What words come
to mind when you see this image? What emo7ons?
10.
11.
12.
13.
Has anything changed
with the addi7on of the Nike mark?
14.
15.
16.
17.
Has anything changed
with the addi7on of the FIU mark?
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