Slideshow resume. The "who, what, why, where, when, and how" of Matt Helmke. www.matthelmke.com @helmke

3. Matt Helmke
Modern marketer.
Communications pro.
Strategic thinker.
Do-er.
Technology & music nerd
(APIs, Rock, Cloud, Blues, Mobile, Hip-Hop)
Dad x 2 (“world’s greatest” w/ mug to prove it)
DIYer (I fix things)
Craft beer enthusiast (drinker/brewer)

5. Expert B2B marketing and corporate
communications professional with more
than 12 years experience in corporate and
agency environments. Technology specialist
with proven success, relationships and
influence in telco, mobile, API, cloud
computing, application development and
web services industries.

7. CAPABILITY HIGHLIGHTS:
Agile Marketer
Comfortable managing multiple projects/campaigns and adapting on the fly to address highly competitive,
unpredictable and/or rapidly evolving environments/markets.
Integrated Marketing/Communications
Strategic and tactical expertise across entirety of integrated marcomm mix with a commitment to
creativity, innovation and effectiveness in campaign development and execution.
Media/Influencer Relations
Proven track record of driving high-influence coverage across media of all tiers and types.
Writing/Editing
Proficient writer and editor, capable of condensing highly technical brand/product data into clear, concise
messages for target audiences.
Leader/High Performer
Respected leader with experience directing local, global and virtual teams, agencies and budgets.
Consistent recognition through rapid advancement and increased responsibility in high-profile
assignments.
SPECIALITIES:
Marketing and Communications:
B2B integrated marketing/communications strategy and execution; corporate communications; PR/AR/
influencer management; writing/editing; social media; positioning & messaging; crisis communications;
branding; presentation/speech development; content marketing; video production; media training; internal
comms; direct marketing; web design; guerrilla/non-traditional marketing
Technology Marketing:
Telco/Mobile; APIs; cloud computing; SaaS/PaaS/IaaS/XaaS; application development; Internet infrastructure;
“big data”; information security; M2M computing; enterprise software/services; business consulting and
professional services

9. Physical:
@helmke
Digital: www.matthelmke.com
mhelmke@gmail.com

11. Now :-)

12. ...i got here

13. Sr. Manager, Influencer Strategy
Alcatel-Lucent
October 2010 – Present (2 years 2 months)
• Manage global marketing and influencer strategy for company's developer platform and services. Responsibilities span marketing,
communications, and business development disciplines (strategy through execution). This includes content marketing, PR/AR, social media,
message development, community engagement, creative management (print/online/video), content creation, lead gen, event sponsorships and
management, guerilla/non-traditional tactics.
• Lead the execution of global marketing and communications strategy, utilizing existing team, extended marketing team and other relevant subject
matter experts from within and/or outside the company to promote product messaging/news.
• Serve as lead editor/writer for industry thought leadership columns/posts.
• Support group's conference sponsorships – identify sponsorship opportunities and secure sponsorships (from idea to signature, and staffing).
Director
Zer0 to 5ive
2005 – October 2010 (5 years)
Senior member of established 20-person marketing communications firm. Played critical role in new business development, as well as
creation and execution of media training, social media and video production disciplines. Led award-winning teams and campaigns
spanning full spectrum of integrated marketing and communications disciplines. Clients included: Pearson Education, Optimum Lightpath,
Mashery, MindTouch, RCN Metro, Appistry, Philadelphia Alliance for Capital & Technology, PointRoll, Cadient Group, OraSure
Technologies, QuadraMed, EyeWonder, Kaltura, AirClic Inc, Authentec, Penn Valley Group, Greater Philadelphia Venture Group, Mid
Atlantic Capital Alliance, and others.
Media Strategist, Corporate Communications
Unisys
2003 – 2005 (2 years)
Managed corporate news bureau and media opportunities for Unisys senior executives. Generated consistent tier one media coverage as
well as regular coverage in various national, trade and vertical publications. Developed and managed global thought leadership program
which provided global communicators a turnkey pitch platform, supporting key messages and list of global spokespersons available for
comment. Served as primary corporate liaison for Unisys security and systems and technology divisions, as well as Unisys communicators
in Europe, Middle East, India and Africa. Served as corporate spokesperson with media in numerous crisis communications scenarios.
Developed media holding statements, and coordinated media outreach/strategy with appropriate parties in business units, legal and senior
executives.
Communications Specialist
GailForce Communications
2001 – 2003 (2 years)
Key member of established boutique marketing and communications agency. Primary responsibilities involved corp. media relations,
internal communications, market research, strategy planning and development, writing/editing/content creation, media training, thought
leadership, and crisis communications. Clients included: ARAMARK, Department of Energy, PJM Interconnection and the Salvation Army.

14. @helmke
www.matthelmke.com
mhelmke@gmail.com