1. © 2012 IBM Corporation1
Maximo Differentiators

2. © 2012 IBM Corporation2
Maximo Key Differentiators
Agility
Configurable Data Model
Configurable Screens
No Coding Required
Technology
J2EE Standard
Scalable
Enterprise Wide
Process Automation
Ensure Processes
Remain Adaptable
No Coding Required
Company
History and Stability
Presence and Leadership
Commitment and Investment
Asset Concentration
Breadth of Coverage
Depth of Capabilities
Asset Convergence

3. © 2012 IBM Corporation3
Asset Concentration

4. © 2012 IBM Corporation4
Production
Equipment
Transportation
Assets
Facilities
IT Hardware
and Software
• Power generation equipment
• Refineries, chemical plants
• Manufacturing lines
• Corporate buildings
• Hotels, hospitals
• Airports, government facilities
• Rail, rolling stock
• Over-road vehicles
• Ships, aircraft
• Servers, laptops, network devices
• Software configurations, licenses
• Help desks
Assets Work Together to Support Business Goals…
Assets work together in your organization so information about them must
be tightly integrated too.
Assets work together in your organization so information about them must
be tightly integrated too.

5. © 2012 IBM Corporation5
Maximo Industry Solutions
 Maximo for Nuclear Power
 Maximo for Utilities
– Maximo Spatial
 Maximo for Life Science
 Maximo for Transportation
– Maximo Asset Configuration
 Maximo for Government
 Maximo for Oil & Gas
 Unique Industry Functionality
– Delivers more complete solutions and more rapid, lower cost implementations
– Delivered with out of the box Industry specific content, business processes
– Supports Industry specific regulatory compliance: FDA, NRC, DOT
– Create distinct competitive advantages for IBM

6. © 2012 IBM Corporation6
Comprehensive Asset Management

7. © 2012 IBM Corporation7
A comprehensive, integrated asset management infrastructure
Enabling data sharing and process optimization across the enterprise…
IT Managers can see how to streamline
inventory and resources across the
organization
Software Asset
Managers can see
how to optimize
licensing to avoid
over/under-purchasing
and mitigate
compliance risk
Financial Managers can
see the entire inventory and
analyze return on assets for
financial reporting
Maintenance Managers
can see job plans
enabled by availability of
information to increase
asset capacity
Service Desk Technicians can see
asset data to streamline service
request handling and expedite
incident & problem resolution
Purchasing Managers can
see costs and orders
enterprise-wide for price
comparisons, discounting,
standardization and order
tracking
Facilities Managers
can see assets in the
Data Center to optimize
power consumption and
reduce unplanned
outages
Risk Managers can see
asset detail to ensure
regulatory compliance
and mitigate risk
Contract Managers can see
asset related contracts; negotiate
vendor T&Cs and monitor
supplier performance
Hardware Asset
Managers can see
lease and maintenance
status and when to plan
for upgrades
Operations Managers can
see asset conditions in
sufficient detail to improve
asset utilization & performance

8. © 2012 IBM Corporation8
Application Consolidation
•Consolidate applications and vendors
for superior asset management
•Leverage one solution across the enterprise
Benefits:
•Lower software and implementation costs
•Lower infrastructure complexity
•Lower operational risk
Asset Management Consolidation
Production
Equipment
Transportation
Assets
Facilities IT Hardware
and Software

9. © 2012 IBM Corporation9
Asset Convergence
Configuration
Management
Change
Management
Asset
Management
Transportation
Production
Facilities
IT
Networked Operating Assets
• IT improves asset performance
• Networked connectivity for remote
monitoring
• Networked connectivity for maintenance
automation
Embedded IT
• On-board IT increases asset sophistication
• Automation of complex tasks
• Mechanics replaced by electronics

10. © 2012 IBM Corporation10
Industrial Applications
Asset Convergence
• Electronic monitoring
of asset health and
performance using
monitoring agents
• New industrial equipment
increasingly ships with
built-in agents, often
standards-based
• Remote condition
monitoring increases
demand on IT availability
• Objective: improve
preventive and predictive
maintenance to increase
overall business
performance

11. © 2012 IBM Corporation11
Asset Convergence
Facilities Management • IT improves occupant
safety and comfort but
at the expense of
complexity
• Building automation
requires high network
availability
• Objective: use
combined asset and
service management
solutions to drive
operating costs down
faster than complexity
increases them

12. © 2012 IBM Corporation12
Fleet Management
Asset Convergence
• Use of telematics
expanding from mobile
logistics to remote,
real-time vehicle
diagnostics
• Customers such as
Bombardier are
shipping rolling stock
with built-in IT
• Objective: enable
preventive maintenance
with remote, real-time
monitoring, analysis
and automated asset
management

13. © 2012 IBM Corporation13
Why Asset Concentration is important
 Depth of Function
– Deep Industry specific functionality
– Most robust core Asset Management capabilities in the market
 IT Consolidation
– One Asset Management system for all Asset Processes
 IT Convergence
– Single Platform to support holistic Asset processes, including IT
Asset Concentration
Breadth of Coverage
Depth of Capabilities
Asset Convergence

14. © 2012 IBM Corporation14
Technology

15. © 2012 IBM Corporation15
Dedication to Innovation and Technology
 As technology evolves…
– Web Services
– Mashups
– Mobile
– IP Enabled Assets
– Assets with Onboard Technology
 …IBM will continue to be
– An Investor
– An Innovator
– A Leader
– A Pacesetter

16. © 2012 IBM Corporation16
Maximo - Architecture
 Modern and Stable
 J2EE component-based architecture leverages the latest Internet standards
and technologies
 Deployed, operated and maintained within commercial application server
 Scales from small, single-site deployments to large, multi-site global
deployments
 Supports multiple:
– Organizations
– Sites
– Languages
– Currencies
– Time Zones
Technology
J2EE Standard
Scalable
Enterprise Wide

17. © 2012 IBM Corporation17
Single Instance, Global Deployments
 Multiple Languages
– Pages and Data
– 16 Languages
 Multiple Currencies
 Multiple Time Zones
Database
Organization 2Organization 1
Site1
Site2
Site3
Site4
Site5
Site6 Organization 3
“Decentralized Solutions Have Higher TCO. The consequences of a decision to
decentralize are higher initial implementation and ongoing ownership cost.” - Gartner
Site7
Site8
Technology
J2EE Standard
Scalable
Enterprise Wide

18. © 2012 IBM Corporation18
Maximo Integration
Powerful Integration Framework
– Native, message-based XML integration
• Compatible with current industry standards
– Communicates with Maximo’s business objects
• Ensure proper collaboration between systems
– Out-of-the-box integration with leading ERP and e-Commerce vendors, in
addition to a common adapter to integrate to other systems
– Web Services
– Portals
Maximo Enterprise Adapter
– Integrate any Maximo object
– Dynamic Web services
– Pre-built integration points
– Pre-built integrations to
• SAP and Oracle

19. © 2012 IBM Corporation19
Maximo Enterprise Adapter
 UI driven integration development and deployment
 Multiple integration options
– Web services
– JMS
– HTTP(S)
– Database
– File
– Batch/bulk processing
– Email and workflow connectivity

20. © 2012 IBM Corporation20
Why Technology Matters
 Supportability
 Interoperability
 Implementability
 Scalability
Low Total Cost of Ownership
Technology
J2EE Standard
Scalable
Enterprise Wide

21. © 2012 IBM Corporation21
Business Process Automation

22. © 2012 IBM Corporation22
Business Process Automation
Companies are more and more focusing on Asset Management as a
response to significant market pressures:
– Need to Maximize Return on Assets (RoA)
– Risk of Failure of Critical Assets
– Complexity of Operations
– High Energy Costs
– Regulatory Compliance
– Aging/Retiring Workforce
In order to address these pressures, Best-in-Class companies are more
likely to standardize asset maintenance and reliability processes across
the enterprise.

23. © 2012 IBM Corporation23
Business Process Automation Checklist
More Than Just Workflow
 Design a process for any document/record
– Typical - Work Orders, Purchase Orders
– Also required - Job Plans, Assets, Items, Contracts, Transactions, etc.
 Drive the document/record through multiple states via manual and automated tasks
– Define next step in process, who is responsible, what they need to do, and how long they have to do
it
– Provide means to automate steps and activities along the way, making the overall process more
efficient
• Manage more than just “State” but any data attribute associated with the document/record
– For manual steps, provide user assistance
 Model real-world business processes which are:
– Non-linear, non-sequential
– Multi-person
• Multiple assignees to a step
• Multi-level
– Variable
• Requires potentially complex logic and branching

24. © 2012 IBM Corporation24
Business Process Automation Checklist, cont.
More Than Just Workflow
 Monitor defined processes in order to improve
– Identify and address bottlenecks
• Define escalation points to alleviate
– Pinpoint waste
• Report on unnecessary steps (rubber-stamp situations)
 Define, monitor and manage to business commitments
– Translate business level goals and objectives into explicit time-based targets for
individual activities
– Establish overall levels of service (Availability, Reliability, Responsiveness, etc.) aligned
to business objectives
– Monitor granular activity-level and summarized service-level performance and
proactively respond according to predefined rules
 Provide visibility into performance of processes
– Establish meaningful Key Performance Indicators that directly correspond to business
goals and are actionable

25. © 2012 IBM Corporation25
Business Process Automation
 Workflow and monitor any Maximo object
– Escalate
• Monitor and escalate any condition
– Route
• Process workflow
• Multi-level approvals
– Interact
• Context-based interactions
• Input driven screens
Process Automation
Ensure Processes
Remain Adaptable
No Coding Required

26. © 2012 IBM Corporation26
Why Business Process Automation Matters
Increased Business Responsiveness
– Graphical Business Process Modeling
• Adapt processes to changing business requirements
• Ensure standardization of processes across the enterprise
– Automated routing
– E-mail notifications
– Complete audit trail
• Context-driven workflow
– Drive users through
application screens
– Improves user productivity
– Decreases training requirements
• Low Cost of Implementation/Ownership
– No Coding Required
Process Automation
Ensure Processes
Remain Adaptable
No Coding Required

27. © 2012 IBM Corporation27
Agility

28. © 2012 IBM Corporation28
Change is Constant
 To maintain profitability, competitiveness, compliance and value, and in order
to ensure growth, companies must be able to react to and embrace change
– Change in regulations and laws
– Change in markets and competition
– Change in customers
• More customers, less customers, different customer types, etc.
– Internal Change
• Mergers, Acquisitions, Spin-Offs, Re-organizations, etc.
 IT systems and applications historically have been specified, scoped,
evaluated, acquired and implemented based on static requirements defined
and collected at a point in time
– Most implementations encounter scope change throughout
– The cost (and effort) of changing scope during an implementation as well as
implementing changes once in production are often overlooked
 In addition to defined technical and functional requirements, an Asset
Management system’s ability to adapt to change should be a significant
component of an evaluation

29. © 2012 IBM Corporation29
Configuration
 Screen Configuration
– Customer Configurable
• No Coding required
– Dynamic, Context Sensitive
– Personalization
• Start Center
• KPIs
– Multi-language
• on one Maximo instance!
 Database Configuration
Agility
Configurable Data Model
Configurable Screens
No Coding Required

30. © 2012 IBM Corporation30
Application Designer

31. © 2012 IBM Corporation31
The Cost of Currency
 Why are most customers of enterprise applications NOT on the most
current version of the implemented product, despite the customer being
current on maintenance?
1. Because the company is not “ready” to upgrade due to internal reasons
• Cost of validation in a regulated environment
• Other internal factors created by business climate, competition, regulatory requirements, etc.
1. Because the value to be realized by an upgrade is outweighed by the cost of
upgrade
2. Because the initial implementation timeline or previous upgrade took so long and
cost so much
3. Because the product has been so “customized” that an upgrade is technically
impossible

32. © 2012 IBM Corporation32
Moving Forward
Protected Implementation Investment
 Maximo will support business processes today, and tomorrow
– User Interface
– Business Logic
– Business Process
– Data Model
– System Integration
 Tools
– Application Designer
– Workflow Designer
– Database Configuration
 Eliminate Release “Lock-In”
– Product Updates
– Product Upgrades
Agility
Configurable Data Model
Configurable Screens
No Coding Required

33. © 2012 IBM Corporation33
How many “systems” do you have?
 Beyond the fundamental components of an Asset Management system (Assets, Work
Orders, Inventory, etc.) lies a multitude of “adjacent” systems
– Requests of all types (Access, Use, Change in Status, New Assets, Meetings, Catering, New
Employees, Employee Termination, etc.)
– Meter management (Utilities)
– Key and Lock tracking (Facilities)
– Motor Pool and Asset reservations (Transportation and other)
– Many, many more
 These “systems” come in many “casual” shapes and forms
– Paper
– Excel
– Access and other desktop databases
– Lotus Notes
– Homegrown code
– Niche products

34. © 2012 IBM Corporation34
Considering adjacent “system” costs
 Adjacent “systems” must be
– Compliant
– Secure
– Backed up/redundant
– Integrated
• Levels of integration: manual (high labor cost), technical but nonstandard (high IT cost),
standard (vendor supported and low cost)
– Adaptable (see “Change” earlier)
– Supportable
 Consider these costs during the identification of requirements and evaluation
of an Asset Management system
– Is the footprint broad and deep enough to eliminate existing “adjacent” systems and
prevent the proliferation of new “adjacent” systems?
– Is it flexible and adaptable enough to replace the “casual” development
environments and address the needs identified above?

35. © 2012 IBM Corporation35
Business Process Platform
 Maximo is a platform for implementing all Asset Management processes,
including those unique to specific customers
 Maximo is utilized to eliminate “pop up” applications and “adjacent” systems
that have hidden costs and lack of standards, security and reliability
– Applications and processes developed and implemented in Maximo are fully
supported – as if they were out of the box
– Maximo based applications inherit all the IT standards required of the out of the box
applications including security, adaptability, integration readiness, scalability,
availability, etc.
Agility
Configurable Data Model
Configurable Screens
No Coding Required

36. © 2012 IBM Corporation36
Why Agility Matters
 The Business Environment Changes Often and Fast
– Whether a System/Tool can support a change in the business “out of the box” or
“as currently implemented” should never be a factor
– Opportunity won’t wait while an implementation team develops
 Release Lock is Painful
– The cost to upgrade should not be higher than the original cost to implement
 Customization Costs
– The ability to meet a wide range of requirements without heavy
coding/customization is imperative
Agility
Configurable Data Model
Configurable Screens
No Coding Required

37. © 2012 IBM Corporation37
Maximo Key Differentiators
Agility
Configurable Data Model
Configurable Screens
No Coding Required
Technology
J2EE Standard
Scalable
Enterprise Wide
Process Automation
Ensure Processes
Remain Adaptable
No Coding Required
Company
History and Stability
Presence and Leadership
Commitment and Investment
Asset Concentration
Breadth of Coverage
Depth of Capabilities
Asset Convergence