Slides for a talk given at the University of Oxford OxEngage series exploring how social media interactions on Twitter can be analysed using Google Sheets and Google Analytics
Measuring Social Media Impact: Google Analytics and Twitter
1. Measuring Social Media Impact:
Google Analytics and Twitter
Martin Hawksey
@mhawksey
#OxEngage
http://www.slideshare.net/mhawksey/
This work is licensed under a
Creative Commons
Attribution 4.0. CC-BY
mhawksey
3. Outcomes
◊ Able to perform basic Twitter analysis
techniques;
◊ understanding of the limitations and
opportunities of data from Twitter;
◊ *Inspire* you to do more
3
12. Twitter Analytics
Dashboard for
MS Excel
◊ Originally
developed by Elena
Villaespesa
◊ Extended by
Ernesto Priego
12
Image: CC-BY-NC-SA Elena Villaespesa
http://artsmetrics.com/en/dashboard-for-twitter-analytics/