The marketing kit provides information for companies interested in a partnership with the Buffalo Bisons.

1. 2010 Buffalo Bisons Marketing Information

2. Background on Bison Baseball, Inc.
Ownership: Rich Products Corporation
Robert E. Rich, Jr. - President
Melinda R. Rich - President, Rich Entertainment Group
Triple-A Baseball affiliate of the New York Mets.
Member of the International League
Season: April-September (72 home games, plus
additional ballpark events (concerts, Chicken Wing
Festival, etc.))
2009 Total Event Attendance: over 600,000 guests
Web Site: www.bisons.com
Flagship Radio: WWKB 1520 AM (Entercom
Communications Station)

3. Ballpark Signage Information
Bisons fans are family oriented and receptive to a wide variety of advertising
messages. Billboards, back lit diorama, light boards, signs and more all offer
high-frequency opportunities to reach this audience during every game of the
season. And game time exposure is only part of the story - with tens of
thousands of downtown commuters passing by, a regularly televised
highlights on the local evening news, Bisons ballpark signs extend your
message well beyond those attending the game.
Bisons Big Board Twin Tri Vision
Available on either side of the Bisons Big
Board, these 18 x 28 rotating signs offer
the highest visibility at the ballpark. Raised
well above the field and right next to the
ballpark s 20 x 40 video board, these two
huge signs mark and indelible stamp in the
minds of ever Bisons fan all season long.

4. Exterior Display Message Board
This is your chance to reach an audience
outside of the ballpark, six million
motorists annually! Messages are colorful
and can be customized to fit your needs.
Exterior display board ads run from 6:00
AM - 11:00 PM.
Outfield Wall Signage
Visible from virtually every seat in the
park, the outfield signs in right and left
field can t help but get noticed during
every pop fly, outfield hit and home
run. Outfield signs are also a prime way
to make the cut on televised sports
highlight coverage.
Behind The Plat e Tri-vision
The high impact sign is visible on all
live play and replays shown on the
Bisons Big Board Video Board and on
daily sports telecasts. Approximate
size 3 x 7 .

5. Outfield Screen Sign
New in the 2008 season, the Bisons are added outfield screen
signs in left-field of Dunn Tire Park.
The signs are on the left field netting blocking the street. The
signs actually are double sided and face the road behind the
stadium as well.
Only four (4) sponsor images total will be on the back screen.
(approximate size 12 x 30)

6. Front Lit Parking Ramp Signage
The 5 x 75 signs on the right field parking
ramp are visible from every seat in the
ballpark. These signs are also visible from
Interstate 190 Northbound entrance and Oak
Street.
Message Center Tri Vision Sign
This rotating 6 x 24 sign, located above
the left field message center, catches the
eye of fans as they check the speed of
every pitch, look for birthday
announcements and special welcomes.
Club Level Tri Vision Signage
Located on the Club Level on the first and third base sides of the ballpark,
these 5 x 16 signs are located next to moving message centers and clocks.
These tri-vision signs rotate continuously through baseball games and all
special events.

7. Back Lit Concourse Signage -
Back lit concourse signage is available
throughout the stadium.
Signs measure 3 x 5 and 3 x 10 and
are seen by fans as they pass through
the concourse and visit concession
stands and restrooms.
Back Lit Exit Headers
The 3 x 5 back lit dioramas, which are
sold in groups of four, can be seen while
fans are walking to their seats and
returning to the concourse
Upcoming Event Back lit Signage
Coming event signage is located at the two
main gates of the ballpark (Washington and
Swan Street entrances). These signs feature
back lit signage above and stand out well in
the ballpark concourse.

8. Bisons Official Program
Herdball
The Bisons brought back
the Herdball, the official
program book of the
Buffalo Bisons in 2007.
Full Page, ½ page, and
¼ page advertisements
are available for the
Herdball program.

9. Reach Fans Away From the Ballpark
www.Bisons.com
Buffalo Bisons official web site is www.Bisons.com.

10. bisons.com Exposure
bisons.com had more than 2 million page views and over half a
million unique visitors during the 2008 season. In monthly rankings,
it averaged #4 in all of Triple-A baseball websites in the BAM network
and has an average annual increase to both unique visitors and page
views of 5 8%.
Unique Visitors Pages Viewed
-2008 550,585 (Apr Aug) -2008 2,072,280 (Apr Aug)
-2007 - 462,586 (Jan-July) -2007 -1,786,865 (Jan-July)
-2006 - 690,301 (year) -2006 -2,228,380 (year)
-4.5 million since 2000 -18 million since 2000

11. Reach Fans Away From the Ballpark
Bisons Radio Network
All 144 home and away Bisons games are broadcast on
WWKB 1520 AM, an Entercom Communications station.
Games will be broadcast by long time Bison play-by-play
man, Ben Wagner and Buffalo Legend, Duke McGuire.
In game feature sponsorships are available along with pre
and post game shows, live reads and so much more!
Airtime is available in thirty-second and sixty- second spots.
Speak with a Bisons representative to customize a radio
promotion that is perfect for your business or product.

12. Bisons Television Broadcast
The Bisons have had 30 to 40 games broadcast
on television over the last few years.
Television spots are usually :30 in length.
The Bisons are broadcasted on Time Warner
Sports Net with game dates to be determined.

13. Promotions and Events
It s your chance to be part of the fun and excitement of Bison
Baseball! With the Buffalo Bisons, you can create unique promotions
and events that integrate your company s name and products into
the ballpark experience. With sweepstakes, on-field contests, lucky
seat giveaways and game situation sponsorships, there s no limit to
what you can do to promote your company or products! These
promotions also make the game more fun and exciting for fans all
season long.
With many years of experience and a successful track record, the
promotions staff at Bison Baseball can work with you to design a
unique program that reflects your company s goal and compliments
your overall marketing plan.
Video Board Promotions Game Situation Sponsorship Radio Promotions
Season Long Events On Field Contests Ballpark Entertainers One Time
Events Lucky Seat Giveaways Public Address Announcements
AND SO MUCH MORE!

14. Here s a Sampling of The Bisons
On Field Promotions
Ÿ Bat Boy / Bat Girl
Ÿ Buster s Buddy (Mascot)
Ÿ Dice Toss
Ÿ Dream Team
Ÿ Frisbee Toss
Ÿ I Scream for Ice Cream
Ÿ Kid of the Game
Ÿ Mascot Base Race
Ÿ Pop Up Contest
Ÿ Prize Search
Ÿ Dash for Cash
Ÿ T Shirt Slingshots
Ÿ Target Toss
Ÿ Grounds Crew 5th Inning Sweep
Ÿ And so much more!

15. Big Board Promotions
Ÿ Batter Stats and Info
Ÿ Instant Replays
Ÿ Seat Upgrade
Ÿ Jaminations
Ÿ Kiss Cam
Ÿ Double Plays
Ÿ Fan Cam
Ÿ Dance Cam
Ÿ Homeruns
Ÿ Pitching Changes
Ÿ Dance for your Dinner
Ÿ Play of the Game
Ÿ This Date in Baseball History
Ÿ Starting Lineups
Ÿ Stolen Bases
Ÿ Strikeouts / K-Man

16. Gate Giveaways
Get Your Message/Product in the Hands of Thousands!
Some of the Popular Promotional
Giveaway Items Include:
Ÿ Bobble Heads
Ÿ Magnetic Schedules
Ÿ Backpacks
Ÿ Baseball Cards
Ÿ Logo Baseballs
Ÿ Commemorative Posters
Ÿ Team Photos
Ÿ Jerseys
Ÿ Bisons Cap Night
Ÿ Soft Baseballs
Ÿ And many more that can be customized for you
Ÿ Companies also have the opportunity to distribute
pre or post game samples to fans at gates

17. Day of the Week Sponsorship
Day of the week promotional opportunities include:
Ÿ Markdown Monday's
Ÿ Ethnic Festival Night Tuesday's with post game
pyrotechnics.
Ÿ Remember Whensday s
Ÿ Senior and Businessperson Thursday's - Another
Buffalo tradition as businesspeople from downtown
enjoy an afternoon game on their lunch breaks and
may even take an extended lunch break. Seniors enjoy
playing baseball bingo!
Ÿ fridaynightbash!® - Buffalo s Summer Tradition! Every
Friday is a hit as fans can enjoy a pre-game tent party
complete with live music and drink specials. During
the game enjoy great prizes, surprises and giveaways!
After the game, watch the Downtown Buffalo skyline
light up with a great fireworks show!
Ÿ Family Fun Sunday's - Every Sunday features fun for
the entire family. Kids can enjoy pre game on field
contests, clowns and entertainment in the concourse,
and after the game kids are invited to run the bases
on the field!

18. Print At Home Tickets
The Bisons offer Print At Home tickets for
season ticket holders.
This feature also gives Bisons season ticket
holders the opportunity to transfer tickets via
email to clients, friends or family quickly and
conveniently.
On each Print At Home ticket, there is room
for a sponsor logo and a coupon with a
barcode.
The logo and coupon offer can be rotated
regularly throughout the season and can been
printed in black and white or color.
In the Bisons first year with Print At Home,
approximately 3,000 tickets were transferred
by season ticket holders using this system.