Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

11 Tipps für Social Media Fundraising

2.027 Aufrufe

Veröffentlicht am

Was Facebook und Co für das Fundraising leisten können.

Veröffentlicht in: Soziale Medien
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

11 Tipps für Social Media Fundraising

  1. 1. 11 TIPPS für Social Media und Fundraising
  2. 2. AGENDA: 1 I Der WWF im Social Web 2 I Unsere Grundsätze 3 I Tipps für die Praxis
  3. 3. Wir kommunizieren täglich mit 490.000 Menschen im Social Web über den WWF! © Michael Poliza / WWF 1
  4. 4. Unsere Update-Frequenz ca. 30-60 Updates/Monat auf Facebook/Gplus ca. 150 Tweets/Monat über @wwf_deutschland Bild-Updates auf Instagram, Tumblr, Pinterest © Michael Poliza / WWF 1 So much Internet to do today! © Louise Wei / flickr.com / cc-by-nc-by-sa 2.0 / https://flic.kr/p/diQx27
  5. 5. © Michael Poliza / WWF 1 Die Aktionen/Reaktionen Die Community interagiert mit unseren Inhalten Ca. 70.000 Interaktionen/Monat auf Facebook Ca. 2.000 Interaktionen/Monat auf Twitter © Louise Wei / flickr.com / cc-by-nc-by-sa 2.0 / https://flic.kr/p/diQx27 +1 Like! :)
  6. 6. 1 Warum machen wir das eigentlich? © Peter Jelinek / WWF
  7. 7. Warum machen wir das eigentlich? Wir müssten uns rechtfertigen, wenn wir es nicht tun würden. © Peter Jelinek / WWF 1
  8. 8. Unser Ziel: 1 Wir wollen Menschen für die Anliegen des WWF mobilisieren und die Netzgemeinde für Naturschutzthemen sensibilisieren.
  9. 9. Das zentrale Ziel ist also, die Organisation und ihre Anliegen in sichtbarer, ja greifbarer Form darzustellen. Fundraising wird eher indirekt betrieben. Social Media ist keine Werbe- oder Fundraisingmaschine. 74 % © Lau Ching Fong / WWF-Malaysia ABER: 1 Social Media ist keine Werbe- oder Fundraisingmaschine!
  10. 10. Unsere Grundsätze: © Louise Wei / flickr.com / cc-by-nc-by-sa 2.0 / https://flic.kr/p/diQx27 We should talk to people! Really? 2
  11. 11. 1 JEDE Kommunikation ist Fundraising.
  12. 12. 2 Fundraising ist Beziehungsmanagement.
  13. 13. 3 People want stories, not advertisment. © Louise Wei / flickr.com / cc-by-nc-SA 2.0 / https://flic.kr/p/diQwJb
  14. 14. 3 Tipps für die Praxis: 74 %
  15. 15. Aktiv Dialoge führen Einblicke, Projektupdates geben Ehrlich und transparent kommunizieren Tipp #1: Beziehungen aufbauen Supporter wertschätzen, Danke sagen Mehr Infos = höhere Glaubwürdigkeit © Peter Jelinek / WWF
  16. 16. Tipp #2: Content, Content, Content Der Inhalt ist wichtiger als das Tool Klare Call-to-Actions © Michael Poliza / WWF Verständliche, motivierende Botschaft Neue (multimediale) Formate Inhalte kuratieren Wirkung sichtbar machen
  17. 17. Viele Fans sind nicht aussagekräftig Relevante Zielgruppen sind wichtiger hochaffine Fans = höhere Verteilung Ziel: Nachhaltige Beziehungen Tipp #3: Qualität vor Quantität © Filipe Varela / flickr.com / cc-by-nc-sa 2.0 / https://flic.kr/p/qP82B
  18. 18. Tipp #4: Innovativ sein Neue Tools testen, experimentieren Schnell sein, Up-To-Date bleiben Spenden soll Spaß machen! Originalität, Kreativität zahlt sich aus © WWF US
  19. 19. Tipp #5: Website Optimierung Prominente Sharing Buttons Look&Feel der SOM-Kanäle muss sich auf der Website widerspiegeln © IGiveMore Usability beachten, Spendenprozess optimieren, Komplexität reduzieren Relevante Zahlungsoptionen bieten (PayPal, Kreditkarte) Optimierung für mobile Endgeräte wie Smartphones oder Tablets
  20. 20. Tipp #6: Community Management hört nicht beim Abschluss auf! Spender pflegen, pflegen, pflegen Regelmäßige Informationen, Updates bieten Erfolge & MISSERFOLGE kommunizieren Ggfs. Zum „Upgrade“ motivieren
  21. 21. Tipp #7: Online und offline verbinden Online-Kampagnen mit anderen (analogen) Instrumenten vernetzen Offline-Events helfen, das Engagement anzukurbeln Online-Fundraising ersetzt keine analoge Mittelakquise © Peter Jelinek / WWF
  22. 22. © A. Morascher / EUROPARC + WWF Nutzer kanaladäquat involvieren (dialogorientiert) Anzeigeninhalte müssen auf Seiteninhalte abgestimmt sein Tipp #8: Intelligenter Mediaeinsatz Sensible ziel- und passgenaue Ansprache durch diverse Tagetingoptionen
  23. 23. Tipp #9: Vorsicht bei Anwendungen! Spenden-Widgets/Facebook-Apps generieren meist keine signifikanten Einnahmen Der Programmieraufwand für Smartphone Apps ist oft unverhältnismäßig Auch vermeintlich innovative Services wie QR-Codes werden nicht genutzt © A. Morascher / EUROPARC + WWF
  24. 24. © Bernard Walton / WWF Tipp #10: Work for it! Erfolge gibt es nicht zum Nulltarif SOM ist viel Arbeit und sehr zeitintensiv Erfolgsfaktoren ständig neu evaluieren Keine Wunder erwarten © WWF UK
  25. 25. Tipp #11: Produktiv scheitern! Scheitern als produktiver Vorgang Raum für neue Ideen/neue Tools Misserfolge kommunizieren
  26. 26. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. © Louise Wei / flickr.com / cc-by-nc-© SA Bernard 2.0 / https://Walton flic.kr/z// djklbb WWF RECAP: Beziehungen aufbauen! Content, Content, Content Qualität vor Quantität Innovativ sein Website optimieren Kontinuierliche Betreuung Online und offline verbinden Intelligenter Mediaeinsatz Vorsicht bei Anwendungen Work for it! Produktiv scheitern
  27. 27. Eure Erfahrungen? Und Ihre/Eure Erfahrungen? © Self-portrait by the depicted Macaca nigra femlae; rotated and cropped by David Slater / commons.wikimedia.org/wiki/File:Macaca_nigra_self-portrait_(rotated_and_cropped).jpg
  28. 28. © Bernard Walton / WWF Fragen & Anregungen? @melaniegoemmel © WWF US

×