3. Insights - Interest
Vast majority of people is interested in our project
(76%)
Finds it moderately or very useful, and would
recommend to their friends (93%)
Big proportion is keen to know more about the
project (76%)
Some people consider this idea only slightly useful
or not useful at all (14%).
4. Insights - Financials
Majority of respondents (75%) is ready to pay a
subscription charge for this service, but only if price
does not exceed 10 USD per a month
16% of respondents is ready to pay a charge of over
20$ per month, at high levels of the service quality
Service cost is a serious issue.
5. Insights - Financials
What would stop from buying this service:
Not being able to afford to pay for a service (28%)
Satisfaction with services available from the
competitors (21%)
No need in such service (14%)
Careful pricing and product differentiation
models in the product marketing are needed.
6. Insights - Issues
A big amount of respondents who liked the idea,
was still not fully clear about the concept and needed
more info on the product (78%)
Product promotion across the general public
is needed, especially which is not tech savvy.
7. Insights - Issues
Some respondents raised a concern about their
private information to be stored in one database, and
potentially being under threat of a security breach
Full importance of storage and protection of
the technical data (feeds) and personal data
(logins) has to be taken on board.
8. Insights - Billing
wire transfer or a bank
Billing process issue, as a bank
branch is mostly used to pay utility bills
Financial information storage in our system
These weaknesses could be used as
opportunities, since bills are paid easier in one
go, and also all historical data is stored in one
system.
More convenient option for general public to
use, and monetization with % of commission
and in return offering targeted deals and
discounts after each prompt-payment.
9. Features mostly expected
Friendly and comfortable GUI (graphical user
interface)
Secure and reliable payment system
Strong privacy features
Stable service and support
