E-commerce has been a runaway success, and it keeps on advancing. This is precisely why the challenges facing companies with regards to strategy, conceptualisation and implementation in the online world must be taken seriously. So, here are ten significant problems and their solutions.
2. 2
DIGITIZATION IN GREAT BRITAIN
In Great Britain 4.5% are ordering their groceries online (8.47 billion £), in
Switzerland 1.2%.
The average purchase value in Great Britain is 132£ (165 CHF),
in Switzerland 30£ (37 CHF).
Source: survey of A. T. Kearney in «Online Food Retail», 2300 consumers in
Switzerland, Germany, Great Britain and France
3. THE DIGITIZATION OF EVERYTHING -
ORGANIZATIONS MUST
CONSTANTLY ADAPT TO CHANGING
CONSUMER BEHAVIOR
3
14. LOYALTY
Online touchpoints
Offline touchpoints
GOING TO
SHOWROOM
TARGETED VIA
REMARKETING
ORDER
BROCHURES
DELIVERY OF
BROCHURES
DELIVERY STATUS
NEWSLETTER
PURCHASE
ONLINE
DELIVERY OF CARE
PRODUCTS
PROSPECT SALES AFTER-SALESSALES AFTER SALES LOYALTYAWARENESS
ON WEBSITE VIA
GOOGLE
INTEREST OF
CONSUMER
CALL &
CONSULTING
INSTALLATION AT
HOME
FEEDBACK
& SERVICE
MAKE
APPOINTMENT
INVOICE
15.
16. ATTRACT CONVERT CLOSE DELIGHT
16
Content
Keywords
Call-to-action
Landingpage
Form
Workflows
Lead Scoring
Personalization
Marketing Automation
Surveys
Smart Content
Customer Portal
FOLLOW UP
STRANGER VISITOR LEAD CUSTOMER PROMOTER
CHECK OUT ONBOARDING & SERVICES
Appointment
Showroom-Visit
Magazine
Newsletter
Consulting
Confirmation
Inspiration
Parquet-Samples
Consulting
Registration
Bauwerk-ID
Warranty
Care products
Online Shop
45. 45
BECOME A FAST GROWING E-COMMERCE COMPANY
– #1 External instead of internal view
– #2 Competence instead of access to
ERP
– #3 Everywhere instead of mobile, tablet,
desktop
– #4 Ecosystems instead of self
presentation
– #5 Inbound instead of outbound
marketing
– #6 Personalization instead of one size
fits all
– #7 Microservices instead of monoliths
– #8 Virtual experiences instead of real
experiences
– #9 Data driven instead of data informed
– #10 Key figures instead of data traces