NIKEplus app description and analysis.

1. 1

2. NIKE+
Mobile Commerce
App analysis
Running
2

3. What is Nike+
Nike plus is a popular running app
where users can map runs, track
progress and get the motivation needed
to reach their goals, all while sharing
their success with friends and the world.
3

4. Nike+Evolution
It began with an apple partnership, working with an iPod and a shoe sensor.
The iPod was then complimented with GPS watches and wrist bands, now you
don’t even need a sensor, all you need is a smartphone. (iPhone or Android)
4

5. Nike+Running
App Features
• Track all runs
• Distance
• Time
• Burnt Kcal
• Mapped Route
• GPS maps (Google)
• Set personal challenges
• Compete with other runners
• Share on
• Shop at Nike Track all runs
• Never having to leave the app
• Track results online as well
5

6. Nike+Goals
• Build a branded tool to gain affinity of consumers
• Pioneer innovative advances within the category
• Maintain industry leadership
• Sustain brand awareness
• Use as platform for social responsibility
• Promote healthier living
• Female empowerment
• Boost self esteem
• And of course,… Sell more sneakers and sports gear.
6

7. Nike+Social
BRAGGING RIGHTS
Share your runs on Facebook, Twitter or Path
Include date, time, distance, maps, run time, etc.
BRAND AWARENESS
Friends are constantly seeing users’ updates on
their feed. Users are in a sense recommending the
app and promoting Nike when sharing their runs.
7

8. Nike+Functions
GPS Music Motivation
Track and map all your Ability to play your own Motivational feedback by
runs. Cadence heat map music, create playlists and celebs at milestones. Also
and distance checkpoints. PowerSongs for motivation. share with friends so they
can cheer you on, real-time.
8

9. Nike+Comparison
Here is how the app stacks up against the other Nike+ Cost of the app is only $1.99
products. We can see that most of the features are Compared to $19-29 if paired with iPod
available on the app. App contains many more features and
is 10% of the price
9

10. Nike+Shopping
Soft Cross Sell Shop Nike Nike+ Online
Throughout the app there Browse and shop directly Continued immersive,
is a soft sell of other within the app. Purchases detailed experience online.
products. Mainly through done without ever leaving Most app functions and
images and mentions. the app itself. some added customizability.
10

11. Nike+Competition
Adidas micoach Runkeeper Zombies, Run
Very similar functionality. Allows you to track your Newest kid on the block
Produced by one of Nike’s runs, weight loss and fitness compares to the gamification
level as well as your sleeping
biggest competitors. and motivational aspect. App
habits. Over 6 million users
in 2011. is a fun alternative to Nike+
11

12. Nike+Buzz
source:infegy.com/buzzstudy/tag/nike/
Launch
The prior month to Nike+’s Release (2010), Nike followed the trending topics.
Analysis of posts within Nike comparing the words ‘iPhone’, ‘app’, ‘jersey’,
‘Boise’, and ‘uniforms’. The iPhone app was clearly the biggest news of the
month for Nike. The overall buzz around Nike was 82% Positive post launch.
12

13. Nike+Metrics
• 5 million Nike+ runners
• 50% growth since intro
of smartphone app.
Source: http://investors.nikeinc.com/
All data as of Sept. 8 2012
13

14. Nike+Metrics
All data as of Sept. 8 2012
United States – iTunes App Store
The app is consistently ranked top 5 in the category of Health & Fitness worldwide.
It is currently ranked 124th in overall downloads. It has made it to the 1st place
overall position on a number of updates and has made it to #1 in 28 countries.
14

15. Nike+Suggestions
• Partner with music platforms
(eg. spotify or pandora)
• Real world discounts for achievements
• Add weight tracker
(useful for those dieting)
• Heart rate monitor
(Bluetooth - within app)
• Nike Store locator
(“Run into a store”)
• Run with a buddy
(Recommendations based on similar routes)
• Local running event recommendations
(eg. charity runs or “The Human Race”)

16. Thank you