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Maria Sadler
Maria Sadler

Online Profile Raising for Busy

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ONLINE PROFILE RAISING FOR BUSY PROFESSIONAL WOMEN
Suzanne Doyle-Morris, PhD of www.femalebreadwinners.com Maria Sadler of www.mariasadler.com 2
YOUR ONLINE “PERSONAL BRAND” •What do you want to be known for? •Who do you want to know you? •Where are they spending time? •Have you got Klout? •Why you Need A Google Account
KLOUT Who has commented or RT Also shows True Reach & Amplification
TRY IT...
Get Alerted... Who is talking about you? http://www.google.com/alerts Stay informed... What is happening in your industry? www.google.com/reader
The Importance of Your Personal Keywords
The Essential Tool For Professional Women... LINKEDIN - (Formal) Keywords in your Headline and PHOTO!
LinkedIn Profile Tips - Essentials Keep Your Status Current Add a URL & Share on Twitter Use SEO for Website Links Showcase Your Skills
LinkedIn Profile Tips - Bells & Whistles Add A Video of a Presentation
LINKEDIN LinkedIn Groups - Female Breadwinners Questions - Ask & Answer Recommendations Sharing your connections status updates LinkedIn Apps - Slideshare, Blog Link, Polls, Events Who needs a premium account? 10 Minute tip... update your status, check your messages, comment in groups
TWITTER QUESTIONS TO ASK BEFORE YOU JUMP IN (BUSINESS CASUAL) •Does Your Company Have A Social Media Policy? •Who Should You Follow? Use Search Terms •How Do You Find Them? Twellow •How Do You Get Followers? •Should You Follow all Your Followers? •How Much Time Do You Have?
TWITTER
TWITTER The Pros of Twitter The Cons of Twitter Text •Powerful Searches :-) •Addiction! •A “Back Door” In •Time Waster •Demonstrate Expertise •140 Characters •Ask For Help •Shouting •Customer Service •Over used Sales Tool 10 minute tip... Reply to @mentions and DM’s Retweet relevant information Send out a link to a useful story Find someone new to follow
FACEBOOK (DRESS DOWN) The Pros of Facebook The Cons of Facebook •Huge Community •Addiction! •Networking - Groups •Time Waster •Brand Loyalty •Privacy Issues •Customer service •Personal •Advertising 10 minute tip... Join and comment in a relevant group Share links with your friends
FACEBOOK GROUPS Great For... Building Communities of Like Minded People Sharing Advice Networking
DO YOU NEED A BLOG? Wordpress, Blogger, Typepad •A fully rounded online CV •Demonstrate your expertise •Create deeper dialogues and discussions •Automate updates to LinkedIN, Twitter & Facebook
OTHER SOCIAL NETWORKS & ONLINE TOOLS Video - www.YouTube.com Podcasts - www.audacity.sourceforge.net Audio Books - www.audible.co.uk Webinars - www.Gotomeeting.com Social Media Management - www.Hootsuite.com Online Presentations - www.slideshare.net.co.uk Social Reach & Influence - www.klout.com Email Newsletters - www.constantcontact.com
MORE INFO Blogs - www.femalebreadwinners.com www.mariasadler.com/marias-blog www.socialmediaexaminer.com Books - How to Build your Reputation - Rob Brown Me 2.0 - Dan Schawbel Beyond the Boys’ Club & Female Breadwinners - Dr Suzanne Doyle-Morris

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Social media webinar

  • 1. ONLINE PROFILE RAISING FOR BUSY PROFESSIONAL WOMEN
  • 2. Suzanne Doyle-Morris, PhD of www.femalebreadwinners.com Maria Sadler of www.mariasadler.com 2
  • 3. YOUR ONLINE “PERSONAL BRAND” •What do you want to be known for? •Who do you want to know you? •Where are they spending time? •Have you got Klout? •Why you Need A Google Account
  • 4. KLOUT Who has commented or RT Also shows True Reach & Amplification
  • 6. Get Alerted... Who is talking about you? http://www.google.com/alerts Stay informed... What is happening in your industry? www.google.com/reader
  • 7. The Importance of Your Personal Keywords
  • 8. The Essential Tool For Professional Women... LINKEDIN - (Formal) Keywords in your Headline and PHOTO!
  • 9. LinkedIn Profile Tips - Essentials Keep Your Status Current Add a URL & Share on Twitter Use SEO for Website Links Showcase Your Skills
  • 10. LinkedIn Profile Tips - Bells & Whistles Add A Video of a Presentation
  • 11. LINKEDIN LinkedIn Groups - Female Breadwinners Questions - Ask & Answer Recommendations Sharing your connections status updates LinkedIn Apps - Slideshare, Blog Link, Polls, Events Who needs a premium account? 10 Minute tip... update your status, check your messages, comment in groups
  • 12. TWITTER QUESTIONS TO ASK BEFORE YOU JUMP IN (BUSINESS CASUAL) •Does Your Company Have A Social Media Policy? •Who Should You Follow? Use Search Terms •How Do You Find Them? Twellow •How Do You Get Followers? •Should You Follow all Your Followers? •How Much Time Do You Have?
  • 14. TWITTER The Pros of Twitter The Cons of Twitter Text •Powerful Searches :-) •Addiction! •A “Back Door” In •Time Waster •Demonstrate Expertise •140 Characters •Ask For Help •Shouting •Customer Service •Over used Sales Tool 10 minute tip... Reply to @mentions and DM’s Retweet relevant information Send out a link to a useful story Find someone new to follow
  • 15. FACEBOOK (DRESS DOWN) The Pros of Facebook The Cons of Facebook •Huge Community •Addiction! •Networking - Groups •Time Waster •Brand Loyalty •Privacy Issues •Customer service •Personal •Advertising 10 minute tip... Join and comment in a relevant group Share links with your friends
  • 16. FACEBOOK GROUPS Great For... Building Communities of Like Minded People Sharing Advice Networking
  • 17. DO YOU NEED A BLOG? Wordpress, Blogger, Typepad •A fully rounded online CV •Demonstrate your expertise •Create deeper dialogues and discussions •Automate updates to LinkedIN, Twitter & Facebook
  • 18. OTHER SOCIAL NETWORKS & ONLINE TOOLS Video - www.YouTube.com Podcasts - www.audacity.sourceforge.net Audio Books - www.audible.co.uk Webinars - www.Gotomeeting.com Social Media Management - www.Hootsuite.com Online Presentations - www.slideshare.net.co.uk Social Reach & Influence - www.klout.com Email Newsletters - www.constantcontact.com
  • 19. MORE INFO Blogs - www.femalebreadwinners.com www.mariasadler.com/marias-blog www.socialmediaexaminer.com Books - How to Build your Reputation - Rob Brown Me 2.0 - Dan Schawbel Beyond the Boys’ Club & Female Breadwinners - Dr Suzanne Doyle-Morris

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