This document provides an outline for a workshop on disseminating research online. The workshop covers developing an online dissemination strategy, choosing tools for content curation and sharing research, and integrating social networks. It includes discussions of developing goals and tactics, assessing strategies, and measuring digital impact. Hands-on activities allow participants to design dissemination plans and curate research topics. The document provides many links to additional resources on creating web and social media strategies, using specific tools, and monitoring online engagement.

1. From theory to practice
Mikhail Fominykh
Europlan UK
Maria Perifanou
PAU
Ana Loureiro
Polytechnic Institute of
Santarém, PT

2. jTEL SS 2011 © Mikhail Fominykh
You make science!

5. EC-TEL 2013 © Mikhail Fominykh
You deserve it!

6. Outline
I. Why sharing research?
 Lecture: overview and motivation
II. Why building a dissemination strategy?
 Discussion: tools for dissemination
III. How to gather and curate research content?
 Discussion: tools for content curation
III. Hands on
Option A Option B
6

7. I. Why sharing research?
 Lecture: overview and motivation
7

8. ContributeResearch Share
Why sharing research?
ArticleData Impact

9. ContributeResearch ArchiveShare
Why sharing research?
ArticleData PortfolioImpact

10. ContributeResearch ArchiveShare
Strategies
ArticleData PortfolioImpact
Adds
Demo
Slides

11. ContributeResearch ArchiveShare
Strategies
ArticleData Portfolio
You log
Network
Profile
Impact
Impact

12. II. Why building a dissemination strategy?
 Discussion: tools for dissemination of research
12

13. In order to achieve
successfully your
goals it is important
to know …
which Web 2.0 tools
you will choose for
each purpose
in which way &
to what extend you
will use them

14. It depends
 on you
 your discipline
 those around you
 the research you
are doing

15. Which are the
useful
“key-actions”
that could
support this
process?

17. Questions to discuss
 Q1: What is a web strategy?
 Q2: Why a web strategy is needed?

18. A web strategy is
“ the foundation for delivering results on your
web initiatives. It determines what you are
measuring, providing a road map to drive
your results. As you analyze your metrics,
you can then adjust the strategy to better
target your audiences or better reach your
goals”’.
FiveQ: http://www.fiveq.com/services/web-strategy/

19. An effective web strategy & the
right choice of Internet
technologies can help you
achieve:
 Better dissemination &
 Visibility of your PhD research outcomes
Tip! Flexibility is a key characteristic
of a sufficient web strategy.

20. Question to discuss
 Q3: What steps to follow in order
to design your online
communication action plan?

21. Basic components of your online
communication action plan:
 The goals state your research desired & point (disseminate
my final PhD research results)
 The strategy is the plan of action to achieve the goal (Search
for research SNs, create a wikispace with description of
chapters, references, innovation points, asking feedback)
 A target is a specific value assigned to the goal (PhD
dissemination in language teacher community)
 The tactic is the means by which the strategy is carried out
(Use basic Web 2.0 tools in combination…)
 The resources/tools (a pbwiki, LinkedIn, FB etc)
 The timeline (i.e. once a week for x months)
 The monitoring & measurement mechanisms (Check page
views of your wiki, LinkedIn Trends etc.)

22. Question to discuss
 Q4: How to assess your PhD
research’s web strategy?

23. Assessing my web strategy

24. Questions to discuss
 Q5: How to integrate your Networks
successfully?

25. Key factors for successful
integration of your networks
 Link between your website & your profiles/groups on SNS.
 Display on your research home page your social media through
icons & links.
 Create bridges between your social media tools:
1. Webpage-Blog
2. One in one: monitor all your social media applications
from a single platform
3. RSS “Really Simple Syndication” feeds from blog to website
4. Use third party tools like “AddThis 3.0” (sharing buttons)
5. Blog/website to LinkedIn (LinkedIn badge)
6. Twitter to Website/blog

26.  Q6: How to measure the digital
impact of your PhD research ?
Questions to discuss

27. Basic questions to answer:
Have you chosen:
 your metrics goals?
 which basic data to analyze?
 what to do after the collection of your data?
 the appropriate social monitoring tools?

28. Useful links (1)
Research/Web 2.0
 Cann, Alan, et al., 2011.Social Media: A guide for researchers International. Centre for
Guidance Studies: http://www.rin.ac.uk/our-work/communicating-and-disseminating-
research/social-media-guide-researchers
Web and social media strategies
Humbarger, T., 2011. Creating Your Social Media Strategy. Social Media Musings Blog:
http://tomhumbarger.wordpress.com/2011/09/19/creating-your-social-media-strategy/
The Marketing Savant Group:
http://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20Workbook.pdf
Google Analytics
Meyer E., 2009. Understanding Analytics. Oxford Internet Institute, University of Oxford.
http://microsites.oii.ox.ac.uk/tidsr/kb/46/understanding-analytics
Projects
WEB2LLP: http://www.web2llp.eu/
MERC: http://www.merc.ac.uk/?q=RIN_Web2.0_Project

29. Useful links (2)
Planning your social media presence
Hengstler, J., 2011. Education for a Digital World. Chapter Managing Your Digital
Footprint:
http://www.viu.ca/education/faculty_publications/hengstler/EducationforDigitalWorld2
.0_1_jh89.pdf
Mainstream social media
aPLaNet project resources (Autonomous Personal Learning Networks for Language
Teachers). Freely accessible step-by-step guides on how to configure & use a big variety
of social networking tools: http://www.aplanet-project.eu/Resources.htm/
 Social Media video tutorials, Common Craft;
http://www.commoncraft.com/videolist?qt-cc_video_quicktab=1#qt-
cc_video_quicktab
Google Analytic Working with social editors
 Patel Sujan, 2012. 75 Tips to Manage Your Social Media Efforts in 2012. Blog: Quick
Sprout. http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-
efforts-in-2012/

30. Useful links (3)
Integrating networks
How to Add the Facebook Social Plugins to Your WordPress Website or Blog. Video on YouTube,
NewMediaWorkshop.tv.on : http://www.youtube.com/watch?v=e4_rfAkcE8M
Linking Blogs & Websites, 2010. Hints and Tips blog: http://blogger-hints-and-
tips.blogspot.gr/2010/02/linking-blogs-and-websites.html
Linking your Blog to the Social Networks, 2011. Hints and Tips blog: http://blogger-hints-and-
tips.blogspot.gr/2010/04/linking-your-blog-to-social-networks.html
 Sawyer Peter, 2011. 35 Social Media Plugins To Increase Traffic on WordPress. wptuts+ blog:
http://wp.tutsplus.com/articles/35-social-media-plugins-to-help-increase-your-traffic/
 Wilding Robin, 2010. Social Plugins: What are Social Plugins and How Can They Improve Your
Web Site?: Social Technology Review Blog;
http://www.socialtechnologyreview.com/articles/social-plugins-what-are-social-plugins-and-
how-canthey-improve-your-web-site

31. Useful links (4)
Social media monitoring tools
 Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog:
http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/
 Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite
Blog.http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/
 Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog:
http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/
 Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin:
12most.com Blog;http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/
 Web Analytics Tools. SEObook.com Blog.http://tools.seobook.com/analytics-tools

32. Useful links (5)
Social media monitoring tools
 Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog:
http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/
 Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog.
http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/
 Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog:
http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/
 Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin:
12most.com Blog; http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/
 Web Analytics Tools. SEObook.com Blog. http://tools.seobook.com/analytics-tools

34. III. How to gather and curate
research content?
● Does it really helps my research?
● Discussion: tools for content curation
34

35. Content curation
is the process of sorting through the vast
amounts of content on the web and
presenting it in a meaningful and organized
way around a specific theme.
35

36. Content curation
is a method to help you stay informed
about your field and be more effective at
your work
36

37. how it works...
a) define your goal
what is the purpose
what do you seek

38. how it works...
b) define your
topics
research interests
crucial themes

39. how it works...
c) find your sources
various platforms
follow your peers
dig deeply

40. how it works...
d) make sense of it
time
attention
focus
add value

41. how it works...
e) share
repass your findings
let others access the information
be a content curator

42. how it works...
f) select the tools
discovering content is the easy part
managing it all is the challenge
Scoop it [http://scoop.it/]
Pintrest
[http://pinterest.com/]
Listly [http://list.ly/]
Diigo [http://diigo.com]
Storify [http://storify.com/]
Bundlr [http://bundlr.com/]
Facebook
[http://www.facebook.com]
...

43. What are the rules...
#1 - Select a specific topic
#2 - Share only the most interesting content
#3 - Do it regularly / have a schedule
#4 - Follow multiple platforms
#5 - Analyse and search
#6 - Share. Do not steal!

44. choose
your
tool
create
an
account
define
your
topic
browse
select
analyse
make
sense of
it
add
value
share it!

45. Content curation
it is not just about repass information → machines
can do that! [= content aggregation]
you need to make sense of it and add value :-)

46. Ready to work?

47. III. Hands on
Option A Option B
47

48.  Groups of 4/5
 Group task: design your web
strategy plan in order to
disseminate your PhD research
outcomes in the most efficient
& creative way (30 min)
 Prepare your presentation
using any tool you want (15
min) & publish it on
https://www.facebook.com/gr
oups/TELresearch.support/
Hands on A

49.  Groups of 4/5
 Group task:
o Pick a TEL topic
o Create a dedicated FB group
o Search for the most valuable
resources for this topic on
the web individually
o Share and curate the
resources in the group (30
min)
Hands on B

50. What did you learn today??
 Tweet your comments #jtelss15
 Post your comment at the jtelss15 FB
group in order to evaluate this
learning experience

51. s://www.facebook.com/groups/TELresearch.support/
L
earch
pport

52. Thank you all!
accloureiro@gmail.com
mihail.fominyh@gmail.com