Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Stop Blind Marketing, Start Selling Through Content - #BrightonSEO by Matt Evans

9.256 Aufrufe

Veröffentlicht am

My slides from BrightonSEO April 2014, where I discuss how to use content to sell more products

Veröffentlicht in: Marketing, Business, Technologie
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • (Unlimited)....ACCESS WEBSITE Over for All Ebooks ................ accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Stop Blind Marketing, Start Selling Through Content - #BrightonSEO by Matt Evans

  1. 1. STOP BLIND MARKETING START SELLING THROUGH CONTENT
  2. 2. MATT EVANS PANCENTRIC DIGITAL WWW.PANCENTRIC.COM @PANCENTRIC @DIGIMATT
  3. 3. I KNOW… LET’S MAKE OUR SEO AWESOME WITH CONTENT
  4. 4. WE’VE STOPPED STUFFING GOOGLE WITH KEYWORDS BUT STARTED STUFFING IT WITH CONTENT?!
  5. 5. GOOD JOB…
  6. 6. START THINKING: SELL THROUGH CONTENT
  7. 7. THE SALES FUNNEL
  8. 8. THE SALES FUNNEL
  9. 9. CONTENT DOESN’T SELL
  10. 10. CONTENT DOESN’T SELL
  11. 11. THE SALES FUNNEL IS CONTENT
  12. 12. JUST AT DIFFERENT STAGES
  13. 13. STAGE 1: UNAWARE
  14. 14. STAGE 2: KNOW THE SITUATION
  15. 15. STAGE 3: PRODUCT AWARENESS
  16. 16. STAGE 4: PURCHASE INTENT
  17. 17. CONTENT FOR SEO MISSES THE SALES PROCESS
  18. 18. HOW DO YOU SELL THROUGH CONTENT?
  19. 19. INFORM YOUR AUDIENCE
  20. 20. MORE INFORMED AUDIENCE = MORE LIKELY TO PURCHASE
  21. 21. RIGHT PLACE RIGHT TIME
  22. 22. CATCH ATTENTION
  23. 23. INFORM OF THE SITUATION
  24. 24. INFORM OF THE PRODUCT
  25. 25. PUSH TO SALE
  26. 26. DIFFERENT STAGES
  27. 27. REMARKET TO CONTENT, NOT JUST PRODUCTS
  28. 28. MOVE THE CUSTOMER DOWN THE FUNNEL
  29. 29. UNTIL THEY’RE READY TO PURCHASE
  30. 30. WON’T GET FIT NOW
  31. 31. READS ABOUT POWERSAUCE
  32. 32. PURCHASES LATER
  33. 33. DIFFERENT CONTENT FOR DIFFERENT TOUCH POINTS
  34. 34. POST-PURCHASE CAMPAIGNS
  35. 35. IT COSTS 5 TIMES MORE TO ACQUIRE NEW CUSTOMERS
  36. 36. 80% OF FUTURE PROFITS COME FROM 20% OF EXISTING CUSTOMERS
  37. 37. REPEAT CUSTOMERS SPEND 33% MORE THAN EXISTING ONES
  38. 38. HOLD ON TO EXISTING CUSTOMERS
  39. 39. WON’T WANT ANOTHER IPAD NOW
  40. 40. ADD VALUE TO THE SALE
  41. 41. MOVE THE CUSTOMER BACK INTO THE FUNNEL
  42. 42. START THE PROCESS AGAIN
  43. 43. AUDIENCE REACTIVE CONTENT
  44. 44. HOW CAN YOU TARGET THE UNAWARE?
  45. 45. MORE INFORMED AUDIENCE = MORE LIKELY TO PURCHASE
  46. 46. REAC
  47. 47. FROM UNAWARE AND UNREACHABLE TO SALE
  48. 48. STOP THINKING ABOUT LINKS.
  49. 49. STOP THINKING ABOUT RANKINGS.
  50. 50. STOP THINKING ABOUT GOOGLE.
  51. 51. STOP BLIND MARKETING.
  52. 52. START SELLING THROUGH CONTENT
  53. 53. MATT EVANS PANCENTRIC DIGITAL WWW.PANCENTRIC.COM @PANCENTRIC @DIGIMATT

×