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Business & Social media : Why ?
1. How can social media increase
your business success?
Author: Jean-Francois MESSIER
2. This document is part of the “Social Media and Business” series
by JF MESSIER
3. social media for business?
BECAUSE
social media becomes a critical factor in
the success of any business
it works
of the “Y” generation
the experience is social
you have no choice
15. 7 hours
The time it took
for James Lebron
to amass his first
Twitter followers.
16. You know those videos with that manly Old
Spice guy and his hilarious responses to
Twitter fans?
110 million
views
+55%
Sales (source :
Nielsen, July 2010)
17. In 2010, Ford kicked off the Fiesta Movement,
a social media campaign.
6.2 million
views
132,000
handraisers
http://www.fiestamovement2.com/
18. In 2010, Ford kicked off the Fiesta Movement,
a social media campaign.
40 million
impressions
30%
under 25
http://www.fiestamovement2.com/
19. In 2010, Ford kicked off the Fiesta Movement,
a social media campaign.
750,000
views
83%
new to Ford
http://www.fiestamovement2.com/
20. In 2010, Ford kicked off the Fiesta Movement,
a social media campaign.
21,213
fans
http://www.fiestamovement2.com/
21. In 2010, Ford kicked off the Fiesta Movement,
a social media campaign.
It made 60% of the
public aware of a
car that hadn't even
made its debut in
the US yet.
http://www.fiestamovement2.com/
22. In 2010, Ford kicked off the Fiesta Movement,
a social media campaign.
It made 60% of the
public aware of a
car that hadn't even
made its debut in
the US yet - without
spending a dime on
traditional media.
http://www.fiestamovement2.com/
23. In 2010, Ford kicked off the Fiesta Movement,
a social media campaign.
50,000
Interested potential
customers
97%
of which don‟t
currently own a Ford
http://www.fiestamovement2.com/
24. Kellogg fans earn a virtual currency called
„choc chunks‟ by performing various social
media activities.
25. Kellogg fans earn a virtual currency called
„choc chunks‟ by performing various social
media activities. Then they can exchange
their chunks for prizes like music festival
tickets or iTunes vouchers.
26. Kellogg fans earn a virtual currency called
„choc chunks‟ by performing various social
media activities. Then they can exchange
their chunks for prizes like music festival
tickets or iTunes vouchers.
from
1,500
to
40,000
fans in seven days
27. ‟s ROI just for sending out a tweet
might look something like this:
1.5 million
followers
28. ‟s ROI just for sending out a tweet
might look something like this:
1.5 million
followers
50,000
followers who see the Tweet
29. ‟s ROI just for sending out a tweet
might look something like this:
1.5 million
followers
50,000
followers who see the Tweet
500
followers who click on the link
30. ‟s ROI just for sending out a tweet
might look something like this:
1.5 million
followers
50,000
followers who see the Tweet
500
followers who click on the link
50
purchasers based on the Tweet
31. ‟s ROI just for sending out a tweet
might look something like this:
1.5 million
followers
50,000
followers who see the Tweet
500
followers who click on the link
50
purchasers based on the Tweet
$25,000
in sales: 50 purchases x $500
32. By the end of 2009, had
generated
in sales from alone.
33. ‟s IdeaStorm
is an online community that allows users to
submit ideas for new products or
improvements to existing ones
30% drop in negative sentiment!
34. On April 8, 2008,
Frank Eliason set up
a account
to help
users in need.
52. The building blocks of an experience
EXPERIENCE
USEFUL
helpful
effective
functional
CUSTOMERS
BRAND
BUSINESS
FOUNDATION
53. The building blocks of an experience
EXPERIENCE
Natural progression
USEFUL USABLE
helpful intuitive
effective efficient
functional accessible
CUSTOMERS
BRAND
BUSINESS
FOUNDATION
54. The building blocks of an experience
EXPERIENCE
Natural progression
USEFUL USABLE DESIRABLE
helpful intuitive enjoyable
effective efficient delightful
functional accessible memorable
CUSTOMERS
BRAND
BUSINESS
FOUNDATION
55. The building blocks of an experience
EXPERIENCE
Natural progression
USEFUL USABLE DESIRABLE SUSTAINABLE
helpful intuitive enjoyable pliable
effective efficient delightful scalable
functional accessible memorable adaptive
CUSTOMERS
BRAND
BUSINESS
FOUNDATION
56. The building blocks of an experience
EXPERIENCE
Natural progression
USEFUL USABLE DESIRABLE SUSTAINABLE SOCIAL
helpful intuitive enjoyable pliable collective
effective efficient delightful scalable shareable
functional accessible memorable adaptive distributed
CUSTOMERS
BRAND
BUSINESS
FOUNDATION
74. If you haven't gotten on
the train yet,
don't worry, you will.
75. If you haven't gotten on
the train yet,
don't worry, you will.
Pretty soon,
you'll have to.
76. If you haven't gotten on
the train yet…
…the question is:
how do you get
on the train?
77. If you haven't gotten on the train yet…
Start by registering
a username that
is still available
on most of the
popular Social
Networking and
Social Bookmarking
websites.
78. If you haven't gotten on
the train yet…
Watch, learn and listen
– then jump on in. You
can‟t understand social
media until you use it.
80. Synthesis
We don't have the choice on
whether we social media,
the question is
it.
Erik Qualman
81. Bibliography
Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal online engagement, slideshare
Chia - Digital Media Strategist - http://www.slideshare.net/malchia Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant,
The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg
Internet Trends, Morgan Stanley, April 2010 Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini
The 5 components of a complete social media program, Adam Kleinberg - CEO of How organisations can harness the power of Web 2.0
Traction, November 2010 WWW 3.0, Jenny Williams
IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab
The Future of Social Media, Tom Ollerton, Social Media Sharing Trends 2010,
Rewind 2010 Social and digital media, www.paratuscommunications.com Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010
Social Media Communication, slideshare DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform
Social Business by Design, David Armano - Dachis Group Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz
Social Media for Business, PresentationAdvisors The Science of Facebook, The science of social networking. Dan Zarrella - Social Media
WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist
Five Tips for Landing Page Optimization, Tom Wentworth facebook-inside-out, TIJS VROLIX,
I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins
Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone
Hallerman Twitter Crushes Facebook for Marketing, Barbara E. Hernandez
5 steps to exploring social media using visualthinking, Jocelyn Wallace Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli
Social Media and you, Dani Nordin Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann
Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC
N2 Social media HUB 101, What is social media really about?, Riku Vassinen Using Linkedin for business, P. Jay Massey
Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark Mashable’s twitter guide book
Brundage The twitter book, Tim O’Reilly – Sarah Milstein
Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co- Twitter for business, Laura Fitton
founder SEOmoz, December 2010 140 twitter marketing tips, David Spinks
How to use linkedin for promoting your business, Robin Goel
Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang Linkedin Extras for SlideShare Pro Users
- Industry Analyst Guy Kawasaki’s 10 ways to use Linkedin
The Future of Social Media, Graeme Wood THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad
Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender
Starting a blog, Dr. Corinne Weisgerber
The Social Graph Call, Wedbush Securities, November 2010, 10 ways to a killer blog, Robert and Maryam Scoble
NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER How to Build a Blog, Mark James Normand
Social Media @ FORD, Scott Monty, November 2010 IS3241 Enterprise Social Systems, Technology Presentation, GameCheck
Slideshare Zeitgeist 2010, creative commons.org
How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner Channeling your inner youtube, Brad Richardson
Fashion and Digital Trends, Tom Ollerton How to create viral videos?m,November 2010, Tim Ho
Social Media in Four Minutes (or less), Tom Ollerton http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/
http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/
Social Networking Past, Present, Future, Mark Suster http://technmarketing.com/web/top-5-reasons-to-tweet/
Designing for interaction, Interfaces for socializing, Daniel Burka How to Pick Up Followers on Twitter, Guy Kawasaki
New business opportunities in retail, Hege Tenno
What is social media one year later, Espresso- http://brandinfiltration.com
OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso,
Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber
82. If you were interested in this presentation,
you may be interested in this one as well…
83. Author: Jean-François MESSIER
Global New Technologies Director at Mercuri International
Email: jfmessier@mercurifr.com
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