4. 1. Introduction to NPD
o What is Design?
Wikipedia1 – Design is the creation of a plan or
convention for the construction of an object or a system
Oxford dictionary2 – A plan or drawing produced to show
the look and function or workings of a
building, garment, or other object before it is made
Lindbeck3 – Design is the conscious, human process of
planning physical things that display a new form in
response to some predetermined needs
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5. 1. Introduction to NPD
o What is Design?
Design might look like these. Which one is NOT a
design?
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6. 1. Introduction to NPD
o What is Design?
Bonus – the DESIGN work
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7. 1. Introduction to NPD
o What is a Product?
Business Directory4 – A good, idea, method, information,
object, or service that is the end result of a process and
serves as a need or want satisfier. It is usually a bundle
of tangible and intangible attributes (benefits, features,
functions, uses) that a seller offers to a buyer for
purchase
Ulrich5 – A product is something that the company offers
to the customers
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9. 1. Introduction to NPD
o What is Product Design?
Wikipedia6 – Product design is the process of creating a
new product to be sold by a business to its customers.
It is the efficient and effective generation and
development of ideas through a process that leads to
new products
Ulrich5 – The set of activities beginning with the
perception of a market opportunity and ending in the
production, sale and delivery of a product
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10. 1. Introduction to NPD
o What is Product Design?
Stephan Niehaus, chief-designer, Hilti Corporation
checking concepts7
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11.
12. 2. The Role of Product Design
o To the company
First stage in generating and commercializing new
products within the overall strategic process of product
life cycle management used to maintain or grow their
market share
For some companies: successful products ~ dominant
market share
A product can make the name or even save a whole
company
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13. 2. The Role of Product Design
o To the company << 1998
2011 >>
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14. 2. The Role of Product Design
o To the society
Demands are satisfied ~ better living quality
Save lives, create convenient conditions, improve health
Great products make new trends
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15. 2. The Role of Product Design
o To the society Citizen journalists
Great products make new trends
Mobile – Working on the GO
Social Network Business
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16. 2. The Role of Product Design
o To the development of science and technology
Product design & developments ~ inventions (patents)
New technologies, new protocols, new equipments and
organizational theories are developed
Big NPD companies holds large number or patents:
IBM, Microsoft, Apple, Google, Samsung, etc.
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17.
18. 3. The Product Design Process
o General Process
Handfield8 (1999)
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19. 3. The Product Design Process
o General Process
Costello Design9
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20. 3. The Product Design Process
o General Process
Idea NZ10
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21. 3. The Product Design Process
o General Process
Goddard Technologies11
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22. 3. The Product Design Process
o General Process
Baxter IP12
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23. 3. The Product Design Process
o General Process
Ulrich5
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24. 3. The Product Design Process
o Product Planning
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25. 3. The Product Design Process
o Concept Development
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26. 3. The Product Design Process
o System Level Design
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27. 3. The Product Design Process
o Detail Design
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28. 3. The Product Design Process
o Testing & Refinement
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29. 3. The Product Design Process
o Production Ramp-up
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30.
31. 4. Engineering Issues in NPD
o Ergonomics & Human Factors
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