What it means to be a lean agency
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In this presentation Danny explains how Cyber-Duck merge lean and agile principles with user centred design (UCD) to deliver Cancer Research Technology's new portal - Ximbio. By taking a Scrum approach and blending strategic branding within the first sprint, Cyber-Duck managed to plan, design and launch the portal within 90 days. None of the above would be possible without having strong lean principles and this presentation explains how lean thinking underpins the essence of a digital agency.
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What it means to be a lean agency
- 1. WHAT IT MEANS TO BE A LEAN AGENCY DANNY BLUESTONE, APRIL 2015
- 2. TODAY 1. Introduction to Cyber-Duck 2. About Danny 3. Our clients 4. Who are CRT 5. Our approach 6. The lean agency 7. Quality management 8. Why CRT approached us 9. Lessons learnt 10. The product 11. Conclusion
- 3. INTRODUCTION
- 4. The talk is about how a lean vision, user centric thinking and agile can be utilised to deliver complex projects fast
- 8. Some of the projects we’re working on at the moment
- 11. WHAT CRT WANTED For licensing Reagents *Logo copyright to Tripadvisor
- 12. WHY CRT APPROACHED US
- 13. OUR APPROACH
- 15. HYPOTHESIS LEAN PRINCIPLES TEST & VALIDATE IMPROVE DESIGN & BUILD MEASURE LEAN AGENCY 1 2 3 4 56
- 16. LEAN QUALITY MANAGEMENT 1 2 3 MANAGEMENT REVIEWS QUALITY OBJECTIVES RETRIEVABLE RECORDS 4 NON CONFORMITIES 5 CORRECTIVE ACTIONS 5 RISK REGISTER 6 CONTINUAL IMPROVEMENT 6 INFRASTRUCTURE 7 HUMAN RESOURCES
- 17. Interaction design / ethnography Stakeholder interviews Persona research (1st usability testing) UCD Information architecture with field experts Prototyping (2nd usability testing) Final user acceptance testing Art direction and branding guidelines Functional specification 1 2 3 4 5 6 7 8
- 18. SPRINT 01 Release research, brand, and architecture SPRINT 02 Wireframes Search, social, emails, register SPRINT 03 Login, import, browse, auto suggest SPRINT 04 Release indexing and final UAT fixes PLANNING PLANNING PLANNING PLANNING SCRUM
- 20. PRICE THE PROJECT BASED ON THE AMOUNT OF SPRINTS
- 21. CREATE A RESEARCH SPRINT
- 22. USE BASECAMPS TEXT DOCUMENT FEATURE
- 23. CREATE A RISK REGISTER EARLY ON
- 24. BUILD BRANDING INTO THE AGILE PROCESS
- 25. BRING IN FIELD EXPERTS AGENCY SIDE
- 26. WRITE TEST STRATEGIES THAT ARE CHALLENGED BY THE CLIENT
- 27. INCLUDE DEVELOPERS IN THE RESEARCH AND PLANNING SPRINT
- 29. RUN SHOW AND TELLS DURING EVERY SPRINT
- 30. INTEGRATE UCD INTO ALL SUBSEQUENT SPRINTS
- 31. USE JIRA FOR BOTH FUTURE STORIES AND BUGS
- 32. THE PRODUCT
- 34. CONCLUSION
- 35. CONCLUSIONS 1. Build UCD and branding into your first sprint 2. Marketing plans can also be worked into Scrum 3. Assess the feasibility and steer towards minimalism 4. Lean principles help to outline a high-level strategy