Discover how mobile technology is helping people live a healthier and more environmentally-friendly lifestyle. Explore and learn how tactics such as nudge theory, gamification and social norms can be harnessed to inspire positive behaviour change. Share your ideas and engage in an active discussion on how to create positive social change across our country.

1. EMPOWERING POSITIVE BEHAVIOUR
CHANGE THROUGH MOBILE TECHNOLOGY
Mesh14
@NudgeRewards |@JordanEkers

2. IMAGINE

3. OUR DISCUSSION
1. Discover and understand how mobile technology is
helping people live a healthier and more
environmentally friendly lifestyle
2. Explore how tactics, such as Nudge Theory, are
being harnessed to drive change
3. Engage in an active discussion on how to apply
tactics to combat behavioral challenges

4. THE OUTCOME
• Share conversations, exchange ideas and walk away
from Mesh14 with the knowledge and capabilities to
create a positive impact in your personal and
professional lives

5. WHO’S HERE

6. WHAT DO YOU DO?

7. WHERE DO YOU WORK?

8. WHY THIS SESSION?

9. HOW CAN YOU INFLUENCE SOCIAL CHANGE?

10. THE CHALLENGE

11. STAKEHOLDERS
Government NGO Private Sector Consumer

12. TRADITIONAL TOOLS
Mass Advertising Coupons

13. THE OPPORTUNITY
• We as individuals, consumers, families,
employees and organizations have the ability
to create large scale positive impact by
changing our daily behaviours
• All it takes is simple decisions, such as
carpooling, conserving energy, eating
healthier and exercising more…

14. IT’S TIME TO DISRUPT

15. THE NUDGE APPROACH
• The Nudge approach is about steering people towards
better decisions, but leaving them free to choose
• We observe human behaviour to try and figure out why
people sometimes make choices that they themselves
would consider poor
• We then breakdown behaviour change into small steps
which will result in behaviour change overtime
• Our focus is to leverage behavioral economics to drive
behaviour change that will benefit both individuals and
society

16. AN EXAMPLE
• Manipulating behaviour is common practice in
the private sector, where advertisers have been
nudging us for years

17. THE POWER OF MOBILE
• In 2013, more emails were consumed on a
smartphone vs. a desktop computer
• Over 75% of the Canadian population now has a
smartphone
• Further, 91% of those keep their smartphone within
arms reach
• And, 90% of text messages are read within 3-minutes
of being delivered

18. HOW DO WE HARNESS OUR ADDICTIVE
RELATIONSHIP WITH OUR SMARTPHONE AND
NEW APPROACHES TO SUPPORT POSITIVE
LIFESTYLE CHOICES?

19. Mobile Big Data Incentives
THE INTERSECTION OF INFLUENCE

20. Mobile Engagement
Social Interaction
Personalized Programs
Harness the intimate relationship individuals share with their smartphone
to help drive behaviour change.
Connect individuals with support systems of individuals to reinforce
behaviours. Social benchmarking and social norms are a powerful tool to
drive particular behaviours.
Build an understanding of who an individual is, and deliver personalized,
one-to-one interventions based on an individuals current lifestyle.
KEY TACTICS

21. Gamification and Incentives
Big Data
Convenient
Canadians are among the world’s most voracious users and chasers of
loyalty points: the average consumer in our country participates in more
than 8 separate loyalty programs.
Understand exactly what an individuals is doing and begin to deliver
programs based on the behaviour.
People are busy, and asking them to change their behaviour is difficult.
Ensure you engage individuals when it is convenient for them.
KEY TACTICS CONTINUED.

22. EXAMPLES
• Smoking cessation
• Healthy eating
• Physical activity
• Volunteering
• Walking challenge
• Donations

23. WORKSHOP

24. IN GROUPS..
• Choose a behaviour to focus on (e.g. conserving
energy, taking public transportation, biking etc.)
• Identify the objective
• Discuss how you would utilize a mobile platform and
a variety of tactics to drive engagement
• Share with peers

25. Get in touch!
www.nudgerewards.com
jordan@nudgerewards.com