Interoperable Master Format (IMF): more constraints or efficient masters’ delivery?

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This document discusses the Interoperable Master Format (IMF) standard. It provides an overview of IMF and its goals of standardizing master formats to replace proprietary formats. It describes how IMF packages can include different versions for artistic and technical purposes. Examples are given of products and services that support IMF, including hardware and software for generating and manipulating IMF masters. Upcoming events on IMF and related topics hosted by mesclado are also listed.

Technology

2© mesclado 2015 – All rights reserved
mesclado: who are we?
• Architects and consultants for sustainable
audiovisual systems
• IT expertise applied to the media
• Independence and objective interests in market
solutions for our customers’ needs

3© mesclado 2015 – All rights reserved
Twitter
@Mesclado
#MediaEI

4© mesclado 2015 – All rights reserved
Proprietary “mezzanine” Formats
• History
– Exchanging Master elements in the form of tapes
– Evolution to file-based exchange but with various
proprietary formats
– Multiplicity of Video/IT media distribution
platforms

5© mesclado 2015 – All rights reserved
Proprietary “mezzanine” Formats
• Two main factors
– Containers (ex: QuickTime MOV which has never
been standardized)
– Codecs (ex: Apple ProRes requiring Mac
platforms)

6© mesclado 2015 – All rights reserved
IMF: General Presentation
• Standardization
– By SMPTE: 35PM-50 WG on IMF
– Involvement of most major actors of the media
market (manufacturers, right-holders, etc.)
– Standardization status: approximately 90%

7© mesclado 2015 – All rights reserved
IMF Standardisation

8© mesclado 2015 – All rights reserved
Basic elements of a typical IMF Package

10© mesclado 2015 – All rights reserved
IMF meant for versioning

11© mesclado 2015 – All rights reserved
“Artistic” Versioning

12© mesclado 2015 – All rights reserved
“Technical” Versioning

13© mesclado 2015 – All rights reserved
Examples of IMF-supporting products/services
• Interest in IMF as a master that provides inter-
equipment interoperability
• CLIPSTER (DVS Rohde & Schwarz)
– Hardware and software system capable of generating
and manipulating digital content masters (IMP, DCP, …)
– Supports various formats, codecs and definitions
– Advanced use-case implementations in the US

14© mesclado 2015 – All rights reserved
• OpenCubeHD/SD v2.8 (EVS OpenCube)
– 100% file-based server (generation and
manipulation of MXF files)
– Multi-formats and multi-codecs
Examples of IMF-supporting products/services

15© mesclado 2015 – All rights reserved
• MIST IMF Mastering (Marquise Technology)
– Software solution capable of generating and
manipulating master files (IMP, DCP, …)
– Supports various formats, codecs and definitions
Examples of IMF-supporting products/services

16© mesclado 2015 – All rights reserved
Examples of IMF-supporting products/services
• Transkoder (Colorfront)
– Software-based solution for transcoding and
wrapping contents and masters
– Capable of manipulating multiple pre-determined
IMF configurations

17© mesclado 2015 – All rights reserved
Examples of IMF-supporting products/services
• For further information on these solutions and
other ones: www.imfforum.com
• Two successfully conducted plugfests in 2014
• Total interoperability between 7 different
solutions on October 2014
• Next plugfest on March 2015 in Los Angeles

19© mesclado 2015 – All rights reserved
Next events and training sessions
TRAINING | Interoperable Master Format « IMF » : The Standard’s principals and its
integration within media workflows”
Date: Q2 2015
Germany & UK
ON-DEMAND WEBCAST | Cloud Applied to Media - What are Top 10 items of Concern?
CONFERENCE | During SMPTE Forum Program Committee
SEMINAR | News & Sports Production Trends: the Keys for More Viewers, More Followers
SEMINAR | Archive / Cloud / Formats / Sustainability/ Outsourcing
Date: Q4 2015
Paris (France)
Date: Q2 2015
Brussells (Belgium)
Date : May 5, 2015
Online
Date : May 7 & 8,
2015 - Berlin
(Germany)

20
Feedbacks? Questions?
 cherif,benzid@mesclado.com
www.mesclado.com

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Interoperable Master Format (IMF): more constraints or efficient masters’ delivery?

1. 1 IMF: more constraints or efficient masters’ delivery? Cherif BEN ZID mesclado Technology & Innovation Day Berlin – Feb. 12th, 2015

2. 2© mesclado 2015 – All rights reserved mesclado: who are we? • Architects and consultants for sustainable audiovisual systems • IT expertise applied to the media • Independence and objective interests in market solutions for our customers’ needs

4. 4© mesclado 2015 – All rights reserved Proprietary “mezzanine” Formats • History – Exchanging Master elements in the form of tapes – Evolution to file-based exchange but with various proprietary formats – Multiplicity of Video/IT media distribution platforms

5. 5© mesclado 2015 – All rights reserved Proprietary “mezzanine” Formats • Two main factors – Containers (ex: QuickTime MOV which has never been standardized) – Codecs (ex: Apple ProRes requiring Mac platforms)

6. 6© mesclado 2015 – All rights reserved IMF: General Presentation • Standardization – By SMPTE: 35PM-50 WG on IMF – Involvement of most major actors of the media market (manufacturers, right-holders, etc.) – Standardization status: approximately 90%

9. 9© mesclado 2015 – All rights reserved Applications Video Definition Status App #2App #2 JPEG-2000 Broadcast Profile HD max 10-bit max Publication (SMPTE ST 2067-20) App #3App #3 SStP (Simple Studio Profile) Level 5 & 6 4K max 12-bit max Publication (SMPTE ST 2067-30) App #2 Extended App #2 Extended JPEG-2000 New Profile 4K max 16-bit max ST Audit App #4App #4 JPEG-2000 Profile 2 Math. Lossless 8K (8192x6144) max 16-bit linear Draft Publication Main features of IMF applications © mesclado 2015 – All rights reserved

13. 13© mesclado 2015 – All rights reserved Examples of IMF-supporting products/services • Interest in IMF as a master that provides inter- equipment interoperability • CLIPSTER (DVS Rohde & Schwarz) – Hardware and software system capable of generating and manipulating digital content masters (IMP, DCP, …) – Supports various formats, codecs and definitions – Advanced use-case implementations in the US

14. 14© mesclado 2015 – All rights reserved • OpenCubeHD/SD v2.8 (EVS OpenCube) – 100% file-based server (generation and manipulation of MXF files) – Multi-formats and multi-codecs Examples of IMF-supporting products/services

15. 15© mesclado 2015 – All rights reserved • MIST IMF Mastering (Marquise Technology) – Software solution capable of generating and manipulating master files (IMP, DCP, …) – Supports various formats, codecs and definitions Examples of IMF-supporting products/services

16. 16© mesclado 2015 – All rights reserved Examples of IMF-supporting products/services • Transkoder (Colorfront) – Software-based solution for transcoding and wrapping contents and masters – Capable of manipulating multiple pre-determined IMF configurations

17. 17© mesclado 2015 – All rights reserved Examples of IMF-supporting products/services • For further information on these solutions and other ones: www.imfforum.com • Two successfully conducted plugfests in 2014 • Total interoperability between 7 different solutions on October 2014 • Next plugfest on March 2015 in Los Angeles

18. 18 Studies Events Consulting Training

19. 19© mesclado 2015 – All rights reserved Next events and training sessions TRAINING | Interoperable Master Format « IMF » : The Standard’s principals and its integration within media workflows” Date: Q2 2015 Germany & UK ON-DEMAND WEBCAST | Cloud Applied to Media - What are Top 10 items of Concern? CONFERENCE | During SMPTE Forum Program Committee SEMINAR | News & Sports Production Trends: the Keys for More Viewers, More Followers SEMINAR | Archive / Cloud / Formats / Sustainability/ Outsourcing Date: Q4 2015 Paris (France) Date: Q2 2015 Brussells (Belgium) Date : May 5, 2015 Online Date : May 7 & 8, 2015 - Berlin (Germany)

20. 20 Feedbacks? Questions?  cherif,benzid@mesclado.com www.mesclado.com

Interoperable Master Format (IMF): more constraints or efficient masters’ delivery?

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