A survey from Finland published on March 25th, 2023 summarizes the background and qualifications of Petri 'Pete' Mertanen, including his experience as a speaker, analytics coach, and consultant since 2005. Mertanen has a BBA and specialist qualification in management, lectures at two universities, and holds several certifications in analytics, data science, and tools like Google Analytics and Tag Manager. He also shares presentations on SlideShare and links to further information on March 24th about discussing first-party data.