The Chief Consumer Officer - Outside-in thinking to survive massive change - Insites Consulting

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at Qualitative360 North America 2014 1-3 April 2014, Toronto, Canada This event is proudly organised by Merlien Live Check out our upcoming events by visiting http://qual360.com/

Business Technology

APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

Structural Collaboration
with consumers
@TOMDERUYCK

‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK

notDoing everything
consumers ask
@TOMDERUYCK

We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK

#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
@TOMDERUYCK

Consumer
collaboration
initiatives
#1
@TOMDERUYCK

Discovering new
opportunities
#1
@TOMDERUYCK

Even the CFO will be happy!
#1
@TOMDERUYCK

Avoid a Collaboration Hangover! #1
@TOMDERUYCK

#2
Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK

Online, offline… NO LINE!
#2
@TOMDERUYCK

Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK

HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline Staff

Activate the Movers & Shakers
#3
@TOMDERUYCK

Leverage of
results & culture
externally
#4
@TOMDERUYCK

#4
Surfing the wave of enthusiasm
@TOMDERUYCK

Culture
#5
@TOMDERUYCK
Performance
Communication

Consumer Coach
People Engager
Ecosystem Builder
Action Hero
@TOMDERUYCK

Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards

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The Chief Consumer Officer - Outside-in thinking to survive massive change - Insites Consulting

1. APRIL 1-3, 2014 TORONTO

2. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners

4. Massive change @TOMDERUYCK

5. Structural Collaboration with consumers @TOMDERUYCK

6. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK

7. @TOMDERUYCK

8. notFaking it @TOMDERUYCK

9. notDoing everything consumers ask @TOMDERUYCK

10. notHaving no strategy @TOMDERUYCK

11. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK

12. @TOMDERUYCK

13. #2 Activation of internal stakeholders to take relevant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK

14. Consumer collaboration initiatives #1 @TOMDERUYCK

15. Know where to start #1 @TOMDERUYCK

16. Reactive & proactive #1 @TOMDERUYCK

17. Discovering new opportunities #1 @TOMDERUYCK

18. Bringing down the silos #1 @TOMDERUYCK

19. Even the CFO will be happy! #1 @TOMDERUYCK

20. Keeping onGOing GOing #1 @TOMDERUYCK

21. #1 @TOMDERUYCK

22. Avoid a Collaboration Hangover! #1 @TOMDERUYCK

23. Ambassador Team #1 @TOMDERUYCK

24. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK

25. Marketing our findings #2 @TOMDERUYCK

26. Online, offline… NO LINE! #2 @TOMDERUYCK

27. #2 @TOMDERUYCK

28. #2 @TOMDERUYCK

29. #2 @TOMDERUYCK

30. Inspiring and empowering employees at all levels #3 @TOMDERUYCK

31. What if…? #3 @TOMDERUYCK

32. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff

33. Activate the Movers & Shakers #3 @TOMDERUYCK

34. #3 @TOMDERUYCK

35. Leverage of results & culture externally #4 @TOMDERUYCK

36. #4 @TOMDERUYCK

37. #4 Surfing the wave of enthusiasm @TOMDERUYCK

38. Impact measurement #5 @TOMDERUYCK

39. Culture #5 @TOMDERUYCK Performance Communication

40. @TOMDERUYCK CHIEF CONSUMER OFFICER

41. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK

42. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

43. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners

44. APRIL 1-3, 2014 TORONTO

The Chief Consumer Officer - Outside-in thinking to survive massive change - Insites Consulting

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