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Qualitative 360 Europe
2014
Gold Sponsor

Silver Sponsor

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Organised by
1
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The art of research
How we increased the value of the Diesel Pinterest page
By Annelies Verhaeghe, Head of research Innovation, InSites Consulting
How to increase the value of the
Diesel Pinterest page?
That’s easy!
# 1 Brand Identification
#2 Brand advocacy
#3 Conversion
That’s easy!
A hybrid methodology
Social media
listening

Social media
netnography

Quantitative
survey

Automated visual
analysis

Qualitative visual
analysis

Visual based tasks
Knowledge leverage
The value of the current Pinterest page
Huge fans...
But no advocates on Pinterest

3277
7125
5657
followers
Knowledge leverage
What makes them tick
The current followers
Excitement
Fun in life
No status quo

Impress people
Trendy products

Branded
Luxury brands

Show my style
HIGH STREET
MODEL MAINSTREAM
Internal leverage
From insight to action
A research art exhibition
MODEL MAINSTREAM
Exteral leverage
Did we have an impact?
25
Changing the heart, minds & actions

69% website

59% buying
71% knowledge

67% store visit
65% identification
+41%

+44%

55% wom
Moving from reach

To relevance
Qualitative 360 Europe
2014
Gold Sponsor

Silver Sponsor

Supported by

Organised by

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The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting