Using a high engaging tool to get answers in 24 hours with no or little incentive using the mobile phone Eduardo Carqueja - Chief Executive Officer - AppGeneration - NPolls Statistics on 100 different polls answered on a 3-month period. What is the sample size and speed? How 5000 respondents rate their experience on answering to dozens of polls. How 10 different researchers rate the experience and results.

1. “State of the art Tech for survey and polling at worldwide scale”
Atlanta – July 2011
Tech, Problems and benefits
NPolls © 2011, All rights reserved

2. AGENDA
Using a High engaging tool to get answers in 24h
With little or no incentive…
① How does the Npolls tech works
② Comparison with web survey
③ Market research done of the system after 6 months of operation
④ Case study:
① Media and political surveys
NPolls © 2011, All rights reserved

3. Technology overview of the system
§
Server side Survey APP
Available
Smartphone OS
On iPhone,
Reward iPod, iPad
Panel 200 M devices in 2011
Panel
members
Android Phones
Android Tablets
Survey 150 M devices in 2011
backoffice
server
NPolls © 2011, All rights reserved

4. Check our app
CREATE
Choose a model BASIC POLL
Step 1: Choose a Title
CREATION
Step 2: Select a Target
Step 3: Create questions
Research companies take 30m to implement a survey NPolls © 2011, All rights reserved

5. Check our app
CREATE
Get complete results & data
by email in excel ready to
go to SPSS
Check the evolution of your
results in real-time!
NPolls © 2011, All rights reserved

6. Check our app
ANSWER
Choose a poll you like
Answer the poll
Submit it
$Get reward$
Users take on average less then a minute to answer NPolls © 2011, All rights reserved

7. Comparison with Web survey
systems §
Comparison Npolls Normal Web Survey
Sample initial deformation People with smartphones People with web access
Reliability More difficult to fool, we Cookies and IP are a much
use GPS, phone settings, weaker tool to trust and
velocity of fulfill, unique ID easy to fool
of phone
Velocity Faster, get results in hours Get results in few days
Make pool On web or phone On Web
Response rate… 50% of panel 2% of panel
Geo localized surveys Can use GPS, on spot Just IP information
Where you can do it? In the traffic, on shopping, In front of the computer
in front of the TV,
everywhere
NPolls © 2011, All rights reserved

8. Panel community
In 6 months operation
① 75,000 people community in 60 different countries, targeted by age,
profession, place, language, GPS, sex
② 570 Market research studies done so far
③ 650,000 results collected so far…
④ Average time it takes to collect all the answers = 27h
⑤ Maximum sample size chosen = 6,000
⑥ Average size of survey is 9 questions
⑦ Average time spent on answering is 58s
⑧ Average 2,8 surveys available per day per user
NPolls © 2011, All rights reserved

9. How our users see our
survey tech?
Based on 6000 answers,
collected on February 2011
NPolls © 2011, All rights reserved

10. Market Research community
In 6 months operation
① 570 different surveys made
② 260 different makers from companies to individual researchers
③ From 18 different countries (most of them being US, French, German, Italian, English,
Spanish)
④ 89% plan do do another Research using Npolls tech in the future
⑤ Results after 3 to 48 hours
⑥ Writing the Survey takes from 30m to 1 hour, after conception
⑦ You can make it, on the phone, IPAD, Web. So you can make it during a airplane flight, just
using your phone
NPolls © 2011, All rights reserved

11. What survey makers think
Of the system
Based on 198 answers,
collected on July 2011
NPolls © 2011, All rights reserved

12. Case Study - Expresso
① Expresso is the biggest News weekly newspaper of Portugal with more
then 100 years in history and with more then 900,000 different people
reading the newspaper every week APP Icon
② Subject: National elections
Challenge: Get a daily feed of Polls on different political issues of the
campaign with controlled costs
Expresso Website
③ They launched the APP – “voteExpresso” – Meaning: “Expresso – Vote”
and in 15 days got the following results:
① 6000 downloads of the app with no advertising at all
② 3800 people filled at least 1 answer putting their profile inside the app
③ More then 25 Polls were finished with at least 1000 answers
④ APP got 180 Reviews with 4,5 start – making it one of the best News Media APPs in the
store, with 3% of people deciding to make a voluntary good comment
⑤ Polls are created and finish almost in 24 hours
⑥ Every day more then 2000 different people access the APP, making it highly engaging with
most of the people being returning users. Expresso Paper Edition
NPolls © 2011, All rights reserved

13. Case Study - Expresso
STORE RANKS
App Icon
STORE REVIEWS
App went on tops in Media category, with no
advertising
APP DAILLY ACCESS
Better rated APP in media category in the local store
App Reveals daily repeated participation as well as
high fidelity NPolls © 2011, All rights reserved

14. Case Study - Expresso
Target profile
Income % Profession %
Age % No income 10% General Management 17%
15-24 10% 1 to 10,000€ 12% Computer and IT 14%
25-39 56% 10,000 to 25,000€ 29% Student 10%
40-54 26% 25,000 to 50,000€ 28% Medicine and healthcare 6%
55-65 6% 50,000€ to 100,000€ 15% Financial and accounting 6%
65+ 2% Architecture and civil engineering 5%
> de 100,000€ 5%
Education 5%
Marketing and communication 5%
Office and administrative support 4%
Device Used % Nº of polls answered % Sales and customer services 3%
Android phone 14% Just 1 7% Legal and related 3%
Ipads 28% 2 to 5 25% Unemployed 3%
Iphones 51% 6 to 20 40% Arts and design 2%
Ipods 7% More then 20 29% Restaurant, lodging and tourism 1%
Police, army and Protective service 1%
Show business and artists 1%
Construction, installation, maintenance and
Involvement % Last answered polls % repair 1%
Active Push 88% Answered last 3 days 42%
Transportation and material moving 1%
Fulfilled Email 28% Answered last 7 days 54% Production and factory manufacturing 1%
Answered last 15 days 80% Pharmaceutical and science industry 1%
Gender Do not answer more 15 days 20% Others 11%
Men 90%
Women 10%
NPolls © 2011, All rights reserved

15. Evaluate me now…
I have finished!
Evaluate my speech,
right now, using Npolls
1 - Download it from the APP store (search for npolls) – on both Android
store or Apple app store
2 – I have today just made a poll on my phone using a GPS coordinate of
the place we are
3 – So you are able to see it while you are here…and only you, so only
attenders will be able to do it
4 – Give me your honest evaluation and check in for a free trial run…
Thanks
eduardo.carqueja@appgeneration.com
And:
support@npolls.com
NPolls © 2011, All rights reserved

16. Presented at:
Market Research in the
Mobile World
2nd International Conference | July 19 & 20, 2011 Atlanta
Organized by: Thank you to sponsors:
LinkedIn Group: Mobile MR
Upcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.org
Market Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.org
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