1. March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

2. Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor
Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

3. Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

4. Powerpoint TemplatesPowerpoint Templates
Market Research on Trial
Does Market Research Need Reinvention?

5. Powerpoint TemplatesPowerpoint Templates
The Judge
Dan Foreman – President of ESOMAR

6. Powerpoint TemplatesPowerpoint Templates
The Judge
Dan Foreman – President of ESOMAR

7. Powerpoint Templates
Previous investigations (2030 Vision):
• Mobile Market Research will be everywhere
• Mobile Market Research will have invented new
methodologies
• The industry will be 10 X larger
• We will laugh at how stupid we were in 2013
• There will be some major industry extinctions
• Here today are the pioneers – holding the sword
of Damocles

8. Powerpoint Templates
Will Singapore be at the next
Winter Olympics?
Vote Now
Question for the Jury:
1. Yes
2. No

9. Powerpoint TemplatesPowerpoint Templates
Market Research on Trial
Does Market Research Need Reinvention?

10. Powerpoint TemplatesPowerpoint Templates
The Prosecution
Robbie Vigers – Managing Director, Lumi

11. Powerpoint TemplatesPowerpoint Templates
The Prosecution
Robbie Vigers – Managing Director, Lumi

12. Powerpoint TemplatesPowerpoint Templates
Market Research on Trial
Does Market Research Need Reinvention?

13. Powerpoint TemplatesPowerpoint Templates
The Defence
????

14. Powerpoint TemplatesPowerpoint Templates
The Defence
????

15. Powerpoint TemplatesPowerpoint Templates
Opening Statement
Prosecution

16. Powerpoint Templates
Witness #1:
B V Pradeep
Global Vice President – CMI – Market Clusters

17. Powerpoint Templates
Witness #2:
Amy Shi-Nash
Director, R&D Lab at SingTel

18. Powerpoint Templates
Witness #3:
Ian St-Maurice
McKinsey, Asia-Pacific Marketing & Sales Practice

19. Powerpoint Templates
Witness #4:
Nic Hall
Director - CSI at TNS Singapore

20. Powerpoint Templates

21. Powerpoint Templates
Witness #4:
Nic Hall
Director - CSI at TNS Singapore

22. Powerpoint Templates
Witness #5:
Maya Madhusoodan
Research Director at Hall & Partners

23. Powerpoint Templates
Witness #6:
Karthik.Venkatakrishnan
Executive Director - TNS Singapore

24. Powerpoint Templates
Witness #7:
Neil Gains
TapestryWorks, Behavioural Scientist

25. The market research
industry is out of date,
boring and needs
reinvention!

26. What CEOs say about market research
Not very Very
Source: ESOMAR Research World / ARF (2005)

27. Is market research in denial?
Source: Boston Consulting Group (2009)

28. “I’m so tired of getting reams of data ….”
Brand Manager, Travel Industry (source: BCG)

29. “I want something that links financial
performance to consumer thinking.” Marketing VP, CPG (source: BCG)

30. The voice of the customer in the board room

31. The business of pattern recognition

32. Divider slide
Divider slide
Chief Insight Officer?
• Voice of the customer
• Connecting the dots
• Simplifying complexity

33. Thank You
www.tapestryworks.asia

34. Powerpoint Templates
Witness #7:
Neil Gains
TapestryWorks, Behavioural Scientist

35. Powerpoint Templates
Witness #8:
Christophe Ovaere
ZappiStore, Sales & Marketing Director

36. Powerpoint TemplatesPowerpoint Templates
Closing Statement
Prosecution

37. Powerpoint Templates
See the whites of their eyes:

38. Powerpoint TemplatesPowerpoint Templates
Closing Statement
Prosecution

39. Powerpoint Templates
Further Evidence:

40. Powerpoint Templates
Page 38
Does the Market Research
industry need to be reinvented?
1. Yes
2. No
Vote Now
Question for the Jury:

41. Powerpoint Templates
The Verdict:

42. Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor
Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

43. Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

44. March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net