Impact of Mobile on Emotion & Decision Making - Plastic Mobile & True Impact Marketing
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Presented by Diana Lucaci, Founder & CEO, True Impact Marketing, & Canadian Chair, Neuromarketing Science and Business Association Salome Sallehy, Director of Marketing, Plastic Mobile at Market Research in the Mobile World North America 17 - 18 July 2013, Minneapolis, USA This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://www.mrmw.net
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Impact of Mobile on Emotion & Decision Making - Plastic Mobile & True Impact Marketing
- 1. JULY 16 - 18, 2013, Minneapolis, USA WWW.MRMW.NET The original, premier event for the Mobile Marketing Research Industry
- 2. WWW.MRMW.NET TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR GOLD SPONSORS WORKSHOP HOST SILVER SPONSORS PREMIERE SPONSOR NETWORKING EVENING SPONSOR BAG SPONSORPREMIERE SPONSOR
- 3. Impact of Mobile on E M OTI O N & D E C I S I O N MAKI N G JULY 18, 2013 Salome Salle hy @salomesallehy salome@plasticmobile.com Diana Lucaci @dianalucaci diana.lucaci@trueimpact.ca
- 4. I N T R O D U C T I O N
- 5. 15 We Wanted to Understand What People Really Feel About Mobile Apps
- 6. 15 So We Went Straight to The Source... The Brain
- 7. N E U R O M A R K E T I N G A B A C K G R O U N D E R
- 9. 15 95% of Behavior is Driven By Emotion
- 10. 8 Emotional Vs. Logical Brain
- 11. Feel Say Do
- 12. Feel Say Do
- 13. Feel Say Do
- 14. BUT ACT ON HOW YOU FEEL YOU SAY WHAT YOU THINK
- 15. Neuromarketing Neuroscience: fMRI, EEG Biometrics: Facial coding, Eye tracking, GSR
- 16. EEG & Eye Tracking Marrying Eye Tracking + EEG uncovers never seen before insights
- 17. Functional MRI 80% accuracy in predicting behavior.
- 18. WHAT’S BENEATH THE SURFACE HOW CAN WE PREDICT BEHAVIOR? HOW CAN WE OPTIMIZE CONTENT?
- 19. M O B I L E A N D N E U R O M A R K E T I N G
- 20. How We Met 18
- 21. What Does Neuromarketing Mean to Mobile?
- 22. What We Did 20
- 23. P I Z Z A P I Z Z A
- 24. Three Findings For New Perspective
- 25. Every Inch Matters FINDINGS & RECOMMENDATIONS
- 27. Findings: Images & prices are areas of focus Recommendations: Prioritize your content P I Z Z A P I Z Z A
- 28. 26
- 29. Apps Influence Brand Perception FINDINGS & RECOMMENDATIONS
- 30. Before
- 32. Findings: For better or worse, apps can change brand perception Recommendations: Do it, but do it right P I Z Z A P I Z Z A
- 33. Engage Them When It Counts FINDINGS & RECOMMENDATIONS
- 34. P I Z Z A P I Z Z A SOMETIMES THE MOUTH & THE BRAIN DISAGREE -1.0 -0.8 -0.6 -0.4 -0.2 0.2 0.4 0.0 0.6 OPEN APP FIND ITEM SELECT ITEM CHECKOUT ENTER INFO
- 35. Findings: The right usability design can even make them love checkout Recommendations: Reduce hurdles at checkout P I Z Z A P I Z Z A
- 36. 34
- 37. W R A P P I N G I T U P
- 38. Your Customers are More Than Data
- 39. Small Screens Need Prioritization of Content
- 40. Get it Right With Good Insights
- 41. Enhance Any Experience With The Right Design
- 43. L U N C H T I M E ? D I A N A L U C A C I @ d i a n a l u c a c i d i a n a . l u c a c i @ t r u e i m p a c t . c o m S A L O M E S A L L E H Y @ s a l o m e s a l l e h y s a l o m e @ p l a s t i c m o b i l e . c o m
- 44. WWW.MRMW.NET TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR GOLD SPONSORS WORKSHOP HOST SILVER SPONSORS PREMIERE SPONSOR NETWORKING EVENING SPONSOR BAG SPONSORPREMIERE SPONSOR
- 45. JULY 16 - 18, 2013, Minneapolis, USA WWW.MRMW.NET The original, premier event for the Mobile Marketing Research Industry