2. about palacio
palacio Magazine is:
• America’s Community Bi-lingual Magazine
• Specifically created for each individual local community
• Free to the public with managed local distribution
• Magazine is in ENGLISH and SPANISH
• Articles focused on:
• Business
• Food
• Housing
did you know?
• Health Care Hispanics are
• Entertainment
• Insurance
the fastest growing
• Local Community population in the US
• Communications and has more
• And Much More! Spanish speakers
Magazine than SPAIN.
circulation &
Distribution
• 60,000 Copies per issue
• 1200+ Distribution points per market
• 174,000 Print READERS PER PRINT
ISSUE (2.9 readership rate)
• Digital and Print versions for
EVERY issue
• Over 60,000 page views monthly at
www.Palacio.com
• Almost 300,000 impressions PER
ISSUE (print and online combined)
our partners:
Palacio is printed and audited by
Network Communication Inc, in
Atlanta, Georgia
NCI is Palacio’s Distribution
Partner and has:
• Over 10 million print publications
each month
• Over a million unique web visitors each month
• Over 320,000 distribution points in the US, Canada, and Mexico
• 90% of print publications are picked up each month
Hispanic Digital Network, a division of PR Newswire
• Hispanic Digital Network (HDN) is Palacio’s online Distribution Partner
• Palacio Digital Versions and articles are distributed though HDN’s
Network of Affiliated sites.
• HDN reaches 1 million page views per month
3. about our reaDers
our reaDers:
• Age
18 – 34 53.1%
35 – 49 29.4%
50 -17.5%
Median Age 33.6
• Household Income
Median Household Income $45,192
• Education
Graduated High School 67.3%
Attended College 37.2%
• Employment
Employed 71.5%
Retired 5.4%
did you know?
• Marital Status Hispanic buying power
Married 49.4%
Source: MAgAzine
in 2010 topped
reAderS SoUrce: Mri
FAll 2006
1 Trillion Dollars
• Most Hispanics are Bi-lingual
75% of Hispanics speak a language
other than English at home.
25% of the Hispanics living in the
U.S. cannot function in their daily
lives without speaking Spanish.
25% are bilingual and prefer
to communicate in English.
Source: THe gonzAleS groUp
• HISpAnIcS LOVE MAgAzInES!
75.4% of Hispanic Adults Read
Magazines
Number of Magazine Issues Read by
Hispanic Adults in a Month is 11.6
4. Magazines coMbineD with online aDvertising succeeD
Magazines coMbineD with online
aDvertising succeeD
• Magazines combined with online presence yield the highest ROI
available for advertisers across all mediums
Source: dynAMic logic 2009
• Magazines rank No. 1 at influencing consumers to start a search online
– higher than newer media options
Source: BigreSeArcH SiMUlTAneoUS MediA USAge STUdy) did you know?
• Magazines are the MOST efficient medium in four out of five stages of
the purchase funnel for consumers By 2013,
Source: dynAMic logic 2009 one person out of six
in the U.S. will
be Hispanic.
hispanic level of agreeMent with
stateMents about aDvertising
• Magazine advertising provides me with useful information about new products 72.6%
• Magazine advertising gives me good ideas of what to buy 68.8%
• I like magazine advertising 63.0%
• Magazine advertising entertains me 62.3%
• I trust magazine advertising 49.5%
• Magazine advertising provides me with something I can’t find in other media like TV, radio or the Internet 48.8%
• I prefer to see ads in magazines than on TV, radio or the Internet 41.7%
Source: SynovATe reSeArcH 2006 For HiSpAnic MAgAzine coAliTion
hispanics are More inclineD to purchase
branDs which are aDvertiseD in spanish
“i would be more inclined to purchase brands which
are advertised in Spanish.”
71%
Agree 64%
62%
58%
55%
46%
1990 1992 1994 1997 2000 2002
Source: yAngelovicH, 2002 HiSpAnic MoniTor
5. why aDvertise in palacio?
aDvertising in palacio
gets results for your business!
• Sales Increase
70% of regular custom publication readers purchased a product/service
as a result of what they read
• High Reader Interest
64% of consumers and 67% of business professionals read the
cover-to-cover or some pages in detail, and pick it up an average of two
times before finishing it.
Source: cUSToM pUBliSHing coUncil; HiSpAnic BUSineSS Weekly
• palacio Magazine is cost Effective
Magazine advertising produced the greatest number of consumers
impacted per media dollar spent
Source: dynAMic logic 2009
did you know?
• Most purchases are made LOcALLY
90% of purchases are made within 50 miles of a person’s home
Magazines drove
(Accenture) purchase intent
Product research and comparison-shopping happen online, but 67% of Nearly 3x more
those purchases happen offline than TV and 6x more
Source: AccenTUre
than internet
Source: dynAMic logic croSS MediA STUdieS 2009
6. rates • specs • calendar
aDvertising specifications:
Rate Card:
1x 3x 6x
Full page $2,400 $2,000 $1,750
Half Page $1,400 $1,100 $ 900
Inside Front cover $3,000 $2500 N/A
Inside Back cover $3,000 $2500 N/A
Back cover $3,000 $2500 N/A
the national palacio Magazine is DistributeD
in the top 5 us hispanic MarKets:
Los Angeles new York
Miami-Fort Lauderdale Houston
chicago
other markets served by individually owned and operated Palacio Magazine Publishers
Ad Material Specs:
• Column: 4 Column Free Using palacio graphic Designer
• Binding: Saddle Stitch • All Artwork should be submitted via email to Fran Sherman
• Trim Size: 8.375 W x 10.875 H at fran@shermanstudios.com
• Full Page Bleed: Extend bleed 1/8” beyond trim on all sides • Ad copy must be submitted with artwork as well as any
• Full Page Bleed Safely: Type and other image area not specifications of ad design
intended to bleed or trim must be held at least 1⁄4” in • Artwork submitted at a minimum of 300DPI
from trim • Artwork pulled from the Internet is not accepted
• Advertising Unit Dimensions Width Height
• Full Page (Bleed, Trim) 8.375 x 10.875 Free Translation Service
• Half Page Vertical 4 x 10 • Palacio provides free translation service to all advertisers.
• Half Page Horizontal 8 x 5.25 • All Palacio translators are certified. (However, There
• Quarter Page 4 x 5.25 isn’t any universal Spanish. If you have changes to your
• Ad Submission: High Resolution PDF are the only Accepted translation feel free to contact your local Community
file format Director)
calenDar:
iSSUe Ad reServATion ArTWork dUe
December/ January 2010 October 15th October 19th
February/ March 2011 December 15th December 19th
April/ May 2011 February 15th February 19th
larry Feldstein, national Sales director
Cell: (678) 641-0182 • Office/Fax: (678) 398-7672 • Email: larry.feldstein@palacio.com
