We talked about what we do and how we do it. We <3 Husbanken!

1. Creative Lab for Social Innovation
by Therese Byhring
and Merete Grimeland
Husbanken
16. October 2013
@wwnlab

2. Communication and
design
1
Entrepreneurship,
innovation and
communication
Started WWN in January 2012

3. What do we do...???
•
•
How: Use everything we know to create experiments which
aim to fix societal and social problems
•
Why: We feel like life is too short to not have a meaningful
job
•
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What: A creative lab for social innovation who improves the
quality of life for young people through social
entrepreneurship and digital media
Have we fixed any problems? We´re working on it! But we
have run a few experiments.

4. • Create small scale experiments in a low
risk framework to find new solutions
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5. 1. Insights
• understanding the people we are trying to
help
• what motivates them
• what concerns them
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6. 2. Ideas
• ideas that might work based on the insight
• been done before?
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7. 3. Test ideas
• test the ideas to narrow it down
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8. 4. Iterate
• learn from the testing to improve on what
works and get rid of what doesn´t
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9. 5. Scale (or not)
• should it scale?
• if so, how?
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10. Hypotheses: students are best at talking
about alcohol prevention/early
intervention (drinking culture) when they
are the target group themselves
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11. Hypotheses: youth who have a long term
illness want to live a normal life, and not
focus on their illness all the time
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12. Hypotheses: Stronger narratives
through digital storytelling in Child
Services
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13. Share Knowledge
12/14

14. Questions?
13/14

15. Thank you!
@wwnlab +
@meretegrime + @thereseeee
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