Meredith Oliver presented "FANatical Selling" as the opening keynote at the kick-off to the Kansas City Home & Garden Show to the members of the Home Builders Association. FANatical Selling is a sales education program that teaches salespeople how to sell to the Internet empowered, socially savvy, digital customer. For more information about Meredith Oliver visit CreatingWOW.com or follow her on Twitter @CreatingWOW.

1. FANatical Selling
High Touch Selling in a High Tech World

2. Buyers are FANS
#FANselling @CreatingWOW

3. 90% used
the Internet
2013 Digital House Hunt

4. ü 11 searches prior to
taking an action
ü Search 90 days
prior to purchase
2013 Digital House Hunt

5. Upon First Search:
ü 24% take action
same day
ü 40% take action
120 days
2013 Digital House Hunt

6. Zero Moment of Truth
#FANselling @CreatingWOW

7. The FANatical Sales Process
Attract
Engage
Convert
WOW!
#FANselling @CreatingWOW

8. FANS Come First

9. ü Informed
ü Empowered
ü Invested
ü Expectations
#FANselling @CreatingWOW

10. What Do FANatical Salespeople
Do Differently?

11. Drive Traffic

12. Janet Backman
Southern Homes
of Polk County
2014
Salesperson
of the Year

13. The
Power
of
Social
Proof

14. Social Proof Works!

15. Give
to
Get
#FANselling @CreatingWOW

16. ü Show
gratitude
ü Radiate
Enthusiasm
ü Write
conversationally
#FANselling @CreatingWOW

17. 1/3, 1/3, 1/3

18. Personalize the Pitch

20. 87,000 Coffee
Combinations!

22. What Are Your Must Haves?

23. Ask Yourself:
ü What is this
person’s POV?
ü What are your
buyer’s FAQ?
#FANselling @CreatingWOW

24. Harness Technology

26. ü CRM
ü Hardware
ü Apps
#FANselling @CreatingWOW

30. Productivity Apps

32. Paperback Books $20 each (reg. $24.95)
eBooks $10 each

33. Text
“WOW”
to 44144

34. Slides available at
Slideshare.net/Meredith Oliver

35. Meredith Oliver
Learn more at CreatingWOW.com
@CreatingWOW
Facebook.com/CreatingWOW
@MeredithsShoes22