The document discusses the rise of social media and its potential for use in government relations. It notes that email is currently the largest social media platform and defines social media as communities for connecting with friends, fans, and colleagues. It also provides statistics on the size and growth of social media platforms and audiences, and gives several case studies showing how politicians, organizations, and causes have successfully used social media for their campaigns and initiatives.
13. getting social How Big is the Town Hall? Hotmail: 375 million active accounts If Facebook was a country â it would be the 4 th largest country on earth. Yahoo: 280 million active accounts
14. getting social How Big is the Town Hall? The number of US online video viewers will grow to 188 million in 2013, from 144 million in 2009. eMarketer.com July 2009
15. itâs all about trust 77% of online U.S. adults trust âemails from people they knowâ more than any other media. Forrester Research, Inc. North American Technographics Media and Marketing Online Survey, 2008
16. itâs all about trust The âForwardâ and the Status Update Almost 1/5 of the entire online population publish or read status updates on sites like Twitter.
19. case study: the tweeting commissioner ⊠about Tony Pâs tweet just now. About grand jury subpoenas.  I need to know if this is true? Where is he getting this? Would he go on-cam? Feds or Local? Email from CBS Producer, 9/17/09, 4:46 p.m.
20. case study: the tweeting commissioner This is developing fast. He got a notice from Deloitte and Touche on this....he is willing to go on camera and discuss all with you. Best best - call him directly at 312-802-1855. Thanks! Curt Reply to CBS Producer, 9/17/09, 5:04 p.m.
21. case study: the tweeting commissioner â Cook County Auditors Drawn into Prosecutors Probeâ CBS 2 Chicago Story, 9/17/09, 5:40 p.m. â County Commissioner Tony Peraica, a Republican and persistent critic of Democrat Stroger, tells CBS2 News Thursday evening the accounting firm Deloitte Touche revealed its auditors are being asked to testify before a grand jury regarding audits they've performed for Stroger.â
28. case study: ax the software tax 2 Weeks to Stop this Tax Targeted, Statewide Email List Compelling Action Messaging 2,500 Emails to Legislators â Defeated Tax
38. case study: u.s. chamber of commerce â In its first day, about 5,000 individuals contacted Capitol Hill noting their opposition to the budget, according to Bill Miller, senior vice president at the chamber.â Roll Call â Beware the Chamberâ 3/23/09