Social Media:  A New Tool for Government Relations U.S. Chamber Regional Government Affairs Conference Philadelphia, PA — ...
who is this guy?
 
pop quiz #1 Who Here Uses Social Media? Email is the First — and Largest — Social Media Platform.
you’ve got mail? What is Social Media? A community of your friends,  fans and colleagues.
pop quiz #2 What is the one thing you will find at every single conference you ever attend?
you’ve got mail?
getting social: how i ended up in philadelphia . . .
getting social: from twitter to bangalore . . .
getting social: reconnecting with family . . .
getting social The New Town Hall People Gathering, Exchanging Ideas and Getting Active
the town hall
getting social How Big is the Town Hall? Hotmail:  375 million active accounts If Facebook was a country — it would be the...
getting social How Big is the Town Hall? The number of US online video viewers will grow to 188 million in 2013, from 144 ...
it’s all about trust 77% of online U.S. adults trust  ‘emails from people they know’   more than any other media. Forreste...
it’s all about trust The ‘Forward’ and the Status Update Almost 1/5 of the entire online population publish or read status...
case study #1 The Tweeting Commissioner
case study: the tweeting commissioner
case study: the tweeting commissioner … about Tony P’s tweet just now. About grand jury subpoenas.  I need to know if this...
case study: the tweeting commissioner This is developing fast.  He got a notice from Deloitte and Touche on this....he is ...
case study: the tweeting commissioner “ Cook County Auditors Drawn into Prosecutors Probe” CBS 2 Chicago  Story, 9/17/09, ...
case study #2 The Facebooking  Governor Candidate
case study: the facebooking governor candidate  20 1,900 3,000 10,000
case study:  the facebooking governor candidate
case study:  the facebooking governor candidate
case study #3 Ax the Software Tax
case study: ax the software tax
case study: ax the software tax 2 Weeks to Stop this Tax Targeted, Statewide Email List  Compelling Action Messaging 2,500...
case study #4 @jamesbuck
case study:  @jamesbuck
case study: @jamesbuck
case study #6 #iranelection
case study: #iranelection 93,000 Views
case study: #iranelection
case study:  #iranelection 6/7/09 – 6/26/09:  2,024,166 tweets 480,000 users contributed to conversation. 1 in 4 tweets ab...
case study #7 U.S. Chamber of Commerce Institute for Legal Reform
case study #7
case study:  u.s. chamber of commerce “ In its first day, about 5,000 individuals contacted Capitol Hill noting their oppo...
case study:  u.s. chamber of commerce
case study:  u.s. chamber of commerce
final thoughts Social Media Strategy?  No — Content Strategy Please Kill the E-Newsletter Listen As Much as You Talk Empow...
Curt Mercadante www.MercStrategy.com @curtmercadante http://facebook.com/mercstrategy curtmerc
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Presentation to U.S. Chamber Government Affairs Conference

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My presentation to the U.S. Chamber of Commerce Regional Government Affairs Conference in Philadelphia, PA on 10/29/09.

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Presentation to U.S. Chamber Government Affairs Conference

  1. 1. Social Media: A New Tool for Government Relations U.S. Chamber Regional Government Affairs Conference Philadelphia, PA — October 29, 2009
  2. 2. who is this guy?
  3. 4. pop quiz #1 Who Here Uses Social Media? Email is the First — and Largest — Social Media Platform.
  4. 5. you’ve got mail? What is Social Media? A community of your friends, fans and colleagues.
  5. 6. pop quiz #2 What is the one thing you will find at every single conference you ever attend?
  6. 7. you’ve got mail?
  7. 8. getting social: how i ended up in philadelphia . . .
  8. 9. getting social: from twitter to bangalore . . .
  9. 10. getting social: reconnecting with family . . .
  10. 11. getting social The New Town Hall People Gathering, Exchanging Ideas and Getting Active
  11. 12. the town hall
  12. 13. getting social How Big is the Town Hall? Hotmail: 375 million active accounts If Facebook was a country — it would be the 4 th largest country on earth. Yahoo: 280 million active accounts
  13. 14. getting social How Big is the Town Hall? The number of US online video viewers will grow to 188 million in 2013, from 144 million in 2009. eMarketer.com July 2009
  14. 15. it’s all about trust 77% of online U.S. adults trust ‘emails from people they know’ more than any other media. Forrester Research, Inc. North American Technographics Media and Marketing Online Survey, 2008
  15. 16. it’s all about trust The ‘Forward’ and the Status Update Almost 1/5 of the entire online population publish or read status updates on sites like Twitter.
  16. 17. case study #1 The Tweeting Commissioner
  17. 18. case study: the tweeting commissioner
  18. 19. case study: the tweeting commissioner … about Tony P’s tweet just now. About grand jury subpoenas.  I need to know if this is true? Where is he getting this? Would he go on-cam? Feds or Local? Email from CBS Producer, 9/17/09, 4:46 p.m.
  19. 20. case study: the tweeting commissioner This is developing fast.  He got a notice from Deloitte and Touche on this....he is willing to go on camera and discuss all with you. Best best - call him directly at 312-802-1855. Thanks! Curt Reply to CBS Producer, 9/17/09, 5:04 p.m.
  20. 21. case study: the tweeting commissioner “ Cook County Auditors Drawn into Prosecutors Probe” CBS 2 Chicago Story, 9/17/09, 5:40 p.m. “ County Commissioner Tony Peraica, a Republican and persistent critic of Democrat Stroger, tells CBS2 News Thursday evening the accounting firm Deloitte Touche revealed its auditors are being asked to testify before a grand jury regarding audits they've performed for Stroger.”
  21. 22. case study #2 The Facebooking Governor Candidate
  22. 23. case study: the facebooking governor candidate 20 1,900 3,000 10,000
  23. 24. case study: the facebooking governor candidate
  24. 25. case study: the facebooking governor candidate
  25. 26. case study #3 Ax the Software Tax
  26. 27. case study: ax the software tax
  27. 28. case study: ax the software tax 2 Weeks to Stop this Tax Targeted, Statewide Email List Compelling Action Messaging 2,500 Emails to Legislators — Defeated Tax
  28. 29. case study #4 @jamesbuck
  29. 30. case study: @jamesbuck
  30. 31. case study: @jamesbuck
  31. 32. case study #6 #iranelection
  32. 33. case study: #iranelection 93,000 Views
  33. 34. case study: #iranelection
  34. 35. case study: #iranelection 6/7/09 – 6/26/09: 2,024,166 tweets 480,000 users contributed to conversation. 1 in 4 tweets about Iran was a retweet.
  35. 36. case study #7 U.S. Chamber of Commerce Institute for Legal Reform
  36. 37. case study #7
  37. 38. case study: u.s. chamber of commerce “ In its first day, about 5,000 individuals contacted Capitol Hill noting their opposition to the budget, according to Bill Miller, senior vice president at the chamber.” Roll Call “ Beware the Chamber” 3/23/09
  38. 39. case study: u.s. chamber of commerce
  39. 40. case study: u.s. chamber of commerce
  40. 41. final thoughts Social Media Strategy? No — Content Strategy Please Kill the E-Newsletter Listen As Much as You Talk Empower Your Network
  41. 42. Curt Mercadante www.MercStrategy.com @curtmercadante http://facebook.com/mercstrategy curtmerc

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