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Case Study: Budget Reform=Better Schools

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Curt Mercadante
Curt Mercadante

A Merc Strategy Group, LLC case study of the successful integrated online marketing campaign managed by the firm for the State Government Leadership Foundation.

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[object Object],CASE STUDY: Budget Reform = Better Schools
Overview The State Government Leadership Foundation hired us to engage in an integrated online marketing campaign designed to educate Wisconsin voters on the positive impacts of the recently-enacted budget reforms on the state’s schools.
The Bottom Line We delivered the “Budget Reform = Better Schools” message over 3.1 million times and garnered more than 124,000 engagements by Wisconsin voters/consumers.
Delivering the Message ,[object Object],[object Object],[object Object],[object Object]
Engaging Voters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BetterSchoolsWisconsin.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BetterSchoolsWisconsin.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Display Ads ,[object Object],[object Object],[object Object],[object Object]
Online Display Ads ,[object Object],[object Object],[object Object],[object Object]
Screen Shot: Expandable Ad, Opening Panel
Screen Shot: Expandable Ad, Expanded View
Email Campaign ,[object Object],[object Object],[object Object],[object Object]
Facebook Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Campaign ,[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information Curt Mercadante Merc Strategy Group, LLC Principal 312-985-6372 [email_address]

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Case Study: Budget Reform=Better Schools

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  • 2. Overview The State Government Leadership Foundation hired us to engage in an integrated online marketing campaign designed to educate Wisconsin voters on the positive impacts of the recently-enacted budget reforms on the state’s schools.
  • 3. The Bottom Line We delivered the “Budget Reform = Better Schools” message over 3.1 million times and garnered more than 124,000 engagements by Wisconsin voters/consumers.
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  • 10. Screen Shot: Expandable Ad, Opening Panel
  • 11. Screen Shot: Expandable Ad, Expanded View
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  • 16. Contact Information Curt Mercadante Merc Strategy Group, LLC Principal 312-985-6372 [email_address]