This document summarizes AWB's social media efforts and strategy. It notes that 70% of journalists now use social networks for reporting and many politicians are on social media. AWB's goal is to communicate its messages and impact legislative efforts through social media channels like Twitter, Facebook, and a blog. The document provides statistics on AWB's social media presence and numbers of followers/fans. It emphasizes starting with high-quality content and using social media for events.

1. AWB Social Media Efforts 2009 Regional Government Affairs Conference San Francisco, CA November 19, 2009

2. Oh, Come On! 1

4. 219 Congressional/WH officials are tweeting; 350+ members of Congress are on Facebook (Sources: www.congressional140.com, www.thehill.com)

5. Facebook now accounts for 1 in 4 page views. (Source: Perry Drake, Drake Direct Database Marketing Specialists,10/22/09 http://bit.ly/3OFu)

6. Fastest growing segment on Facebook: 35-64 age group. (Source: PRNews 09/28/09 Issue 37/Vol.65)2

7. Forget What Mom Said 3

8. 4 Source: Brian Solis: http://bit.ly/11CFIZ

10. Located in Olympia, WA

11. 6,800+ members5

12. AWB and Social Media Goal: Communicate AWB’s messages and impact legislative efforts Audiences: Media, opinion leaders, state electeds, legislators, AWB members Strategy: Leverage AWB credibility on business issues through social media channels Tactics: Blog, Twitter, Facebook Evaluation: Clicks, tweets, page views, “fans” 6

13. It All Starts With Content 7

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15. Twitter for Events 9

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20. By the Numbers Olympia Business Watch: 2K visitors/month with 2-5 new posts each week Twitter: 461 followers Facebook: 271 fans LinkedIn: 138 members Flickr: 5 photo galleries YouTube/AWBTV: 20 videos, including Apex Karting, election video series 14

22. AWB: www.awb.org

23. Blog: www.olympiabusinesswatch.com

24. Twitter: @awbolympia

25. Facebook: www.facebook.com/AssociationofWashingtonBusiness

26. Flickr: www.flickr.com/photos/awborg15

27. 16 Thank You Jocelyn McCabe, APR JocelynM@awb.org @jocelynmccabe