FMCG & PHARMA companies rely heavily on their distribution network to ‘stock’ and ‘move to retail shelves’ their products in a time bound and streamlined manner. Effective communication is the backbone of such complex logistics operations especially in developing countries. Communication in the case such operations are usually in actionable (structured) in nature, which means messages might need to carry ‘UI webforms’ in the nature of ‘delivery advice/note’, ‘invoice’, ‘payment collection advice’, ‘approval request’, etc which might entail a structured response in the form of confirmation, approval and so on.