2. Miniature Studios
About Us
We develop and bring to market mobile applications.
We are US based with low cost, yet world class,
development in Buenos Aires.
We are not just an agency or a one-off developer, we can
partner with IP holders, networks, and people with great
ideas to share the cost of development.
3. The iPhone Market
17 million iPhones sold
13.7 million in 2008
13 million iPod Touch units sold
Available in 80 countries
Apple App Store
Changing the way applications are sold and delivered to mobile
devices
Blackberry and Android units deploying similar models
25,000 applications in the store today
800 million downloads in 8 month
Apple keeps 30% of revenue from each sale
4. Our Business Statements
We add value to your idea
We are a multidisciplinary team with experience in several industries and varied
professional backgrounds.
We are structured in specialized teams, allowing us to take on development projects
as separate micro-efforts, working simultaneously to allow for rapid deployment.
The outcome of this working process is less development time and more experienced
teams, producing fast development and launch timelines and inter-project synergies.
We lower the project’s risk
Our process capitalizes on the synergies of deploying multiple applications in order to
increase project’s success probability, and eventual profitability.
We can share the project’s risk
We offer a lower development & design cost environment. We can share the variable
costs of development in exchange for part of the equity.
Our interests are aligned with our partners, we only make a profit if and when they
do.
We are investors
If you have a great idea come and talk with us. If we think your idea has potential,
we’ll take it to market and share in the success.
5. Business Scheme
An integrated ad-hoc approach to mobile application development business.
Potential Partners Delivery
Mobile App Software Development
Idea Holders iPhone Apps
Mobile App User Interface Design
Business Holders Other platform apps
(Blackberry, Android, Symbian)
Marketing/Support Website Design
In-house Online Marketing
developments consulting & execution
Marketing Strategy, Planning & Execution
Sponsored Apps App Updates
Application Launch & Management App Management
6. Service Details
Mobile Application Software Development
Bringing an idea to a mobile interface (web based, app based)
Logo
Icons
User interface
Creating the application flow & framework
Logic
Research
Focus testing
Programming in various languages
iPhone
Blackberry
Android
Windows mobile
7. Service Details
Mobile App User Interface Design
Understanding the user approach to the application.
Looking into substitute products for benchmark.
Provide the application with a user-friendly, state of the art design.
Consistent design guidelines for:
Application support webpage
Marketing tools (banners, ads, demos, etc).
8. Service Details
Support Website Design & Development
Understand the kind of support is needed.
Developed a web based support.
HTML.
Flash.
Consistent design between application & web.
Application Demo Development
Web based advertisement design (banners, ads, etc)
PR materials design
9. Service Details
Marketing: Strategy, Planning and execution
User profile research & analysis.
Potential users focus group. (if possible / necessary)
Price definitions
Marketing Plan:
PR Launching Kit
PR Launching Campaign
Advertisement Strategy Planning:
– Mobile
– Online
Execute & Manage advertisement campaign
Maximize cross-marketing opportunities with other apps
10. Service Details
Application Launch & Management
Setting up and managing the Apple iPhone developer account
App Store Submission Process
Taxes, insurance and other administrative fees regarding the apps
Accounting, revenue distribution.
Application updates / upgrades
11. Partnership Scheme
Each deal is different
Option #1 - You fund the development and we publish
You get all the net revenue from the app (after Apple takes their cut) until
your investment is paid pack, then . .
20% to Miniature Studios for management, marketing support and maintenance
80% to you
Option #2 - We fund the development and publish
We get all the net revenue from the app (after Apple takes their cut) until our
investment is paid pack, then . .
80% to Miniature Studios for management, marketing support and maintenance
20% to you
Option #3 – Funding and revenue split
12. Next Steps
1. Finalize the Idea/concept
2. Refine the budget…
• Software development. (IT, Design, etc)
• Initial marketing costs
• Marketing plan and Initial advertising budget (if necessary)
3. Negotiate and conclude budget
4. Start the application development
5. Develop a marketing plan
6. Apple Store submission & approval
7. Launch the application
8. Marketing plan execution & adjustments
9. Future updates if needed
14. Inauguration Report
PROJECT DESCRIPTION
SCREENSHOTS
iTunes Link
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=301986752&mt=8
15. OmniFocus
PROJECT DESCRIPTION
SCREENSHOTS
iTunes Link
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284885288&mt=8
16. Bueno, entonces...
PROJECT DESCRIPTION
SCREENSHOTS
NEW
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iTunes Link
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=301734424&mt=8
