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Attract + Convert
Chris Hogan, MeMedia
Attract + Convert
• Segregated Marketing, Advertising and Sales Model
• Know your customer
• Create a Customer Persona
• Build a Mobile Friendly Website
• Create social channels and connect your site
• Create informative, interesting, engaging, sharable content
• Share content
• Amplify your content via paid advertising
Source: http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
Source: http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
Source: http://www.slice-works.com/sliceblog/2012/03/15/the-marketing-persona-building-blocks/
Source: http://www.slice-works.com/sliceblog/2012/03/15/the-marketing-persona-building-blocks/
http://www.socialmedianews.com.au/social-media-statistics-australia-april-2014/
Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
http://services.google.com/fh/files/misc/multi-screen_infographic.pdf
Source: http://www.telstra.com.au/business-
enterprise/resources-
insights/whitepapers/index.htm
Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
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Attract convert

Hinweis der Redaktion

  1. http://www.abs.gov.au/websitedbs/censushome.nsf/home/Censusv
  2. http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
  3. Create your persona through Phsychographic studies. Your persona should seem like a real person.Create a maximum of 4 but always start with one.
  4. Create your persona through Phsychographic studies.Psychographics is the study of personality, values, attitudes, interests, and lifestyles
  5. Google Plus – approx 100,000 Australian Users http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
  6. August Instagram Stats 1.4 Million active Australian Users http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
  7. • Consumers are using multiple devices to achieve a single goal
  8. • Telstra just released their own whitepaper • End of September 2013 • Showing how mobile oriented Aussies have become
  9. Australians are definitely connected!
  10. • In fact. Smartphone penetration forecast to hit 75% by end of the year • That’s a whopping 17 million smartphones
  11. • The 18-39 year olds are owning 80% of the market
  12. • 50/50 Apple Vs Android now • And 50/50 Male and Female • Although females are spending more time on their phones
  13. • Tablet penetration also jumped 14% this year • 10.5 Million Tablets